 Yeah, you look at someone like by why but he's something to acting gigs probably looking at it like man like yeah I didn't make any money off music, but music was the catalyst for all this other shit that came from me So I'm cool with I'm happy not getting my bag over there. Like I that's a real strategy now. All that didn't sit There's an artist out there He'll really care about his at master's ownership. All right, at least not for some of his work You talk about, you know, you talked about that a little bit jacquery How some people had that strategy, but this situation I say a little bit different. All right, because Bowell says owning your masters doesn't matter when you're a touring artist. Do you own your masters? No, I don't look like for me. I don't really Like people just have one of my partners asking about that because you see everybody selling a master's everybody Selling a masters and this down the third for me. It's like I don't really give two fucks about the masters really because for me Number one coming up jd did majority of the writing anyway, right, you know, I'm saying Um, so early on I really wouldn't even write and shit. You know, I didn't start really writing until Probably my second album because I had to learn how to write like a lot of cats can rap, but they don't know how to Formulate that into bars and this is the hook or you know, people got their own little method So for me, I kind of caught on late to it, you know what I'm saying But it never I really wasn't sure because if you were touring artists I mean although you never going to leave that paper out there Eventually that's something you can sit on and they'll come to you later on in life But for me, I'm a right now type of nigga like I'll tour the shit that uh By I'll say one I understand a little bit. Yeah, I wouldn't write in this thing I'm just a performing artist. That's basically what he said. I'm performing this shit goes back to that Knowing the value of the person on the other side of the table thing, right? Like he's like this person giving me the hits. Fuck it. You know what I'm saying? Like take what you want giving me the hits, right? So how can you be like I actually appreciate That perspective of like you said knowing the value not getting so ego driven I should own all this just because I'm the one who performed it and they coming for me Yeah, all right So that part I can appreciate and I hope y'all get that detail the part that I didn't like Was the end where you just like I want to right now type of nigga That's the part that made it seem like damn. Now you just short sighted So that man, that's when it started to get rocky like oh man sounds like he's been finessed and he doesn't know It hasn't clicked yet Oh, man. Yeah that part right there Okay, man Be more than right now But one the money you can make and do well with for a touring from touring is significant To yes, if you actually monetize a celebrity brand You it is a real thing that you can do you have that attention. How do you monetize it? So there are other streams So it's not like you have to be broke just because you don't own your music income Yeah, you look at someone like bawa, but he's slipping into acting gigs and all that He's probably looking at it like man, like y'all didn't make any money off music But music was the catalyst for all this other shit that came from me. So I'm cool. I'm happy not getting my bag over there Like I exactly you guys think I should be that's a real strategy Talk about thinking about the different things. It's no different. It's a more invested and committed way to do it on a small scale that's like having a song that you don't necessarily Like connect with and then build your career I often you'd get the attention from that song or even smaller scale having a video That's a little viral and that's not necessarily your music But then using that attention and flipping it into the music career. So like the strategy is a strategy There's so many examples of people doing one thing and then flipping it to a another thing No matter like what industry but yeah I Only the not only your masters based off of the principles we said not with the energy he said I don't like that shit, right? It was a little it was a little bit too loose. It wasn't like oh, man Yeah, I don't care about masters by understand why and most in most people's cases. They probably should I it was just like That's that child actor money, bro. Like I said how you thinking different man How you moving in the world a little bit more loose It's a different world where you come from boy And then plus two bro. Like I'm just I just believe that all the artists in that era are just like Still in the matrix man. They all just realize they were finesse for decades. You know what I'm saying? So that I think we got to give them time. Yeah, man. So I was thinking about the part where by why I was like I'm a touring ass. All right, I tour And you know, we all know that's not Touring isn't the saving grace that it used to be But I can understand his mentality, right? Why do I care about the money? I'm making fun of the recorded music one day all these other things the recording music has afforded me that money off of And I thought about like what's the equivalent of that today? For newer artists, right? What will make them feel like fuck this music shit. I'm getting This bag, right and to me. It's the brand deals, right? Why am I gonna? Why do I care if I made? 15 cal this music when this music helped me get a hundred k sprite bag We're helping me get a half million other target bag or you know um I mean the interview will be all about time where this comes out But like the garage interview where he talked about flipping music into Sinks and shit, right? So I was like, hey if I just need it out there And I know this label this entity is going to give me the resources to create Something around me big enough to get it out there that I can flip these other five or six different looks I could get where he's coming from, you know, I could I can understand the artist that views it that way him I still don't know like there still sounds like he just he just got pulled out the matrix a little bit He didn't really he didn't really realize it all the way yet that he back He back in real life But the sentiment right now, I don't care about music because I have touring I feel that today I don't really care about music as much because I have Content streams. I have brand deals. I can understand what he coming from. Yeah Let's probably highlight speed feels you know what I'm saying quick second Have you ever seen an artist catch some traction and then they start to move the numbers start to grow They might even go viral but then fast forward a year from now Somehow their numbers haven't really grown that much They dropped back close to the same monthly listeners. They had before the traction and viral moment Well, that's because you have to know how to convert those moments into careers And we've done this again and again with not only songs but artists And so has jr. McKee who's been a part of helping artists like lil dirt rod wave Justine scott and money long and we just did a collab where jr. McKee does a step by step breakdown Of how he took money long from zero to millions of monthly listeners and winning a grammy over beyonce Mary j blies and jasmine sullivan check out this breakdown while we still have it up You can check it out at www.brandmannetwork.com Slash grammy don't forget the www or it won't work again. That's www.brandmannetwork.com Slash grammy back to the video No, that's a fact. Yeah. Yeah, you got those people in the bags might even wear anywhere near as close Yeah, I'm gonna do this music y'all do what y'all want to it is kind of like just marketing for everything else Exactly. It's a lifestyle thing. I thought I took a speeding costume that dropped this song together and I was like, this is Such a terrible song and it's doing such crazy numbers and I was just so confused and I was like, well You know what that audience like that audience thinks it's cool. They pet attention to rappers. Yeah, it's a bigger brand for them I'm gonna take this Terrible music video and go flip it into a I don't know a bang deal or something like that You know, I get I peep the game, bro. I'll be seeing the strategy man You know niggas every time these influences hit a million views. It's a new brand deal going to now It's like a week or two a week later No, that's the flow So I get it. I get it. Yeah. Yeah Ah, man, I feel like there's a deeper conversation that we need to have about All right, how much money you can expect for real for real to make from your music directly I'm kind of had that before where it's like really even if you own all of it and you're making the You know, you're getting income from streaming and all that stuff really the money may still gonna be from other stuff Even if you own most of your masters and a lot of these cases from what I've been seeing from artists that are Pretty successful pretty independent that I know it's like, all right. Yeah, this money from streaming is either just like to pay some bills All right, and at most it's to Reinvest and to then still be able to make money from everything else. So you're still breaking even I don't really know anybody who's like killing it killing it personally That's like told me it like yo that streaming bag right is a crazy bag and Like i'm good Right, it's usually even if it's a crazy streaming bag But the career is so big it doesn't really maintain like that person's lifestyle And all the other things they need to do to continue to fund and grow that particular business around the artist itself I mean so A meal per year might be great for an artist at ground zero Like who is thinking like oh, yeah a meal per year on stream not gonna live off on meal But usually that artist who's making a meal per year from that is like I want to do like other shit In most cases there might be one or two other artists were like, all right I mean even those artists have bigger aspirations and they're just like I made money from this music and let these streams run up and then i'm gonna just go do some other shit and leave Go start a cement business or something. Yeah. Yeah. Yeah. So yeah, it's nobody that I know who's like, yeah, let's just main I'm doing 500k in streams every month And I i'm just gonna maintain this 500k in streams every month and successfully doing that And now i'm living in like a consistent life off of that like or 500k a year even like that I don't know. It might not be a thing. We try to promote it like yo be indian I don't know. I'm not saying don't be indian We try to promote it as if it's easier Then it is or you're making more money than you would think in these cases, but really I feel like What based on what i've seen so far You're only making the money to put into other things and reinvest in the business Now that's off of streaming income. Your masters is different than the streaming income That's going to create all kind of other opportunities that you came to see down the line and back to kevin lyle statement Not owning it just to own it What I do think is a thing is You can own it and then not know how to monetize your masters Yeah, because again, we're not just talking about oh, yeah, because somebody streams your shit Like your the biggest opportunities, especially if you get yourself in a certain position for your masters It's not just going to be like streaming some more songs. You know, I mean It's going to be whatever that might look like whether that's sync or Just new platforms and avenues like there's so many things that your masters can be Monetized from which we need to do an episode because I don't think I'm fully aware of every way Masters can be monetized or strategically how someone who owns and masters and really does that how they look at it I feel like an episode is gonna need some some detail research No, I need some detail looking for somebody who can talk about it That's not like a pbs special man Hey, y'all go ahead and donate five dollars so we can Pay somebody to create that super subscribe, but whatever Yeah, super chat, but yeah, hit that hit that button go ahead and give us a little donation and we'll we'll pay and create an entire mini doc on What you should do with your masters and hire hire the right people and everything And when you should give them up let it go when I was fine