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Nestlé Prize in Creating Shared Value Laureate announced

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Uploaded on May 27, 2010

The non-profit organisation, International Development Enterprises (IDE) Cambodia has been awarded the first Nestlé Prize in Creating Shared Value for a rural development project which aims to improve the living standards of the Cambodian rural population by increasing agricultural productivity and income.

Since 2005, IDE Cambodia has developed a network of small rural entrepreneurs to become Farm Business Advisors (FBAs), selling a range of products and services to help small-scale farmers improve their farming techniques and income.

The FBAs are given training and business support by IDE to assist farmers to initiate, intensify, or expand market-oriented agricultural production.

Through this approach, farmers become more effective producers and marketers, thereby increasing their revenue. In turn, FBAs earn an additional income from selling their products and services at a profit.

Creating Shared Value is right at the heart of this project. If the farmers are successful, the FBAs are successful. The system flourishes only if there is real value being created at the farm level so everyone in the project is heavily invested in the farmers' success.

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