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Published on Oct 29, 2015
Kavita Shukla is an entrepreneur taking on the massive global challenge of food waste with a simple innovation. But before her social enterprise became a grassroots phenomenon, Kavita's doubt kept her from getting her invention, FreshPaper, into the world.
Her idea stayed locked in her head for a decade before she took the leap to bring FreshPaper to market with the support of friends and family. From the early days at the farmer's market to now working with some of the largest retailers in the world, Kavita learned that all too often, women are conditioned to choose doubt over belief. Too many of their potentially world-changing ideas are lost to doubt – and this needs to change.
Kavita is the Founder & CEO of Fenugreen, a social enterprise taking on the massive global challenge of food waste with a simple innovation, FreshPaper. Her incredible story of simple beginnings, belief, and empowerment has inspired entrepreneurs worldwide. Kavita holds four patents, and has received several international honors as an inventor, designer, and entrepreneur, including the INDEX: Design to Improve Life Award – the world’s largest prize for design. Her work has been featured by CNN, The New York Times, The Washington Post, Bloomberg, Oprah Magazine, Glamour, and The Today Show. Kavita was also recently featured as one of the “7 Entrepreneurs Changing the World” by Fast Company and on the Forbes “30 under 30” list. She holds a BA from Harvard University.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx