 Hi everyone George cow here, so I want to give you a basic tour of how to use Instagram now We're gonna be talking in this video about how to use it as an end user as a content consumer This is in preparation for a course I'm teaching on how to use Instagram as a creator as a business to grow your business to grow your audience But in this video, I'm just gonna show you all of you who are kind of getting new New in on Instagram kind of getting used to using it how to use it as an end consumer So let's get going. I'm going to first show you how to use it On the mobile app, which is how most people use it and then Secondly, I'm going to show you how to use it on the desktop again We're going to be focused in this video on how to use it as an end consumer as a content consumer in the Page course is how to use it as a creator business. Okay, so here we go I'm going to go and share my phone screen and show you the Instagram app. All right, so There's my phone screen with the picture of my dog buddy And I just want to make sure that the video is actually working So those of you who are watching this live go ahead and comment below and let me know that it is coming through that you are indeed seeing a picture of my dog buddy and then and then now what we're gonna do is Show you the Instagram app. Okay, so you can see my Instagram app. I've already installed it It's on the second row of apps. It's on the right hand side Just above just above buddy on the right hand side. I'm gonna click on it. All right opening up Instagram. So here we go Okay So when you're coming into the Instagram app If you haven't followed anyone yet, you might not see any post or you might recommend that you follow some people But I've already followed a bunch of people. So that's why I'm seeing posts right away It could you could see I've been here before I haven't refreshed that so it says new posts So if I click on new posts, it'll refresh it and there's Colleen great And so I what I'm gonna do is I'll show you how to use it like if I you know I can simply scroll I can just hold the screen button and just scroll down if I want to look at other posts If I want to engage with a particular post Let's say Colleen's picture here. I can basically double click to like it So I'm gonna double click on the double tap on the on the screen to like her post. There you go And on Instagram, there's only one type of like there's only like there's only really Like or unlike which is a heart shaped as you could see on the bottom left of Colleen's Picture here and then the other the other couple things I can do is I can I can look at the caption underneath her photo As you can see she's written here. I've been quiet on social media taking much needed break I was fortunate and you can see we want to read more we have to click on the more button So I'll go ahead and tap on the more now and that allows us to read more And then we can also engage with the comments by viewing all eight comments by clicking there If I want to do that and that brings us directly to the comment thread of this photo. Okay, and then there's The caption that she wrote underneath her photo shows up as the first quote-unquote comment. It's not really a comment It's a caption, but it shows up at the top of the comments and then the first comment here was from Marnie danger field and then JLM and then psychotherapy mom and real teacher blah blah blah and if I wanted to Like one of the comments. I simply click on the heart next to the comments So I'll click go ahead and click like on next to Marnie's comment there If I wanted to reply to Marnie's comment, I can click on reply and now I'm replying to Marnie I'm not gonna do that right now, but So you might say well, how do I comment on call Colleen's picture what you can see at the bottom? It says add a comment. So there's where I can type in my comments blah blah blah. I'm not gonna do that right now and Then but I'm gonna show you How to continue surfing surfing Instagram, so I'm gonna click on the back button on the top left next to comments I'll click back. Okay, so As you can see here, I could do a couple things with any post on Instagram someone else's post I as you can see I could I liked it if you saw that next to like is a comment button If I click on the comment button again, it brings us to the comment thread of that picture I'm gonna go back next to the comment button is the send button You could see it looks like a paper airplane right the send button if I click on the send button this allows me to You could see there It says write a message next to to the left of write a message is the picture that I would be sending on Which is Colleen's post. I'd be sending it on to somebody I could either add the post to my story Which in this case might might seem a little strange. I'm adding someone's picture to my story I'll tell you about stories later Or I could send the the post to Rasool Val or as you can see your Mayan Eric I could send it specifically to any of those people but I'm not going to do that right now Or I can click on search to find somebody that I want to send it to so let's say I want to send it to Sean Then I could you know type in his name and click on send if I want to but I'm not gonna do that right now Okay, so I'm just going to you know drag this down And then the last thing I could do as you can see on the bottom right of Colleen's photo is to save Which is to save? Which just means I can come back to it more easily and as you can as you saw when I saved it I could also click save to a collection and save to a collection means I can click on plus button to say You know client Photos or whatever like like like that And I can click done Great, so I've just saved it to client photos and you might say well George How do you find the collections later? Well you go to your profile Okay, go to your profile and then click on the three bars on the top right and Click on saved on the right hand side here Okay, and then there's all the things I've saved all posts or client photos or I created something called promote some time ago But let's go back to the home. Okay, let's go back home. Okay, and So what right now I've shown you how to engage with any particular post on Instagram By the way, I want to also want to show you right above Colleen's picture here on the top right of her picture There are three dots if I click on the three dots it allows me to Report just means if it's an inappropriate content if it's like, you know Someone is well if it's spam or if it's pornographic or something if it's not appropriate You would click on report to report that thing to Instagram saying this shouldn't be here Obviously that you almost never use that because you're following the people that's reputable You could turn on post notifications, which means if anyone else comments Colleen's photo then I'll get a notification that they did I wouldn't do that, but you know if it was like a post from a niche made a Someone you're following or particular discussion that you're really interested in you can turn on post notifications To continue following that discussion You can copy the link if you wanted to share this post elsewhere on social media or on an email or whatever You can click share to to share it more easily you can mute means you don't want to get notifications anymore We can unfollow the person Yes, you can unfollow the person right from here, but I'm not going to do that And of course you can also click on Colleen parent writer on the top left of her photo to go to her profile and on her profile I'll show you around in fact someone's profile here on Colleen's profile. There's her bio at the top There's a link you can click on it go to her website or whatever link. She wants you to go to and then You could you know, you could see down here under following and under her link is the the word that says following I can click on following and choose whether I want to add her to the close friends list close friends list Just means that you can you have some special features like if you're if you're creating content You can share it just within your list of close friends You could choose whether or not you want to be notified whenever Colleen makes a post or or a story or IGTV video if I want to oh, I want to be notified when Colleen does an IGTV video. I could do that Also live videos you want to be notified when Colleen does live videos get all notifications or get some What I mean by some some just means that if you did a live video and it was quite popular a lot of people engage with it Then Instagram might notify me and say hey, you know since you follow Colleen. She has a great live video going You might want to you know check it out. So so that's the notifications So that was the following button the message button, of course allows allows me to privately message Colleen If I wanted to do that on Instagram, I could even as you could see in the message area I could I could record a voice memo for her I could add an image for her you could see next to where it's this message are those buttons and then there's a plus button which allows me to add a gif or What is this? Oh quick replies. You could save the responses to the questions you receive Oh, okay. I could I could add a default you know message to her or or click on like for Sending a heart to her which is kind of kind of awkward actually So that I just sent a like to her but All right, and then email is well like it says you can you can I could email her directly from here Whoops, let me go back to Instagram here. Okay, great. And then this additional buttons down here. Let's see here Oh suggested, you know other other profiles may want to follow So down here on Colleen's profile, you can see under the following button is what's called a highlight a highlight is basically a Story that she has chosen to highlight on on her on her bio and In my Instagram course, I'll teach you how to create stories I'll teach you how to add them to highlights and and all these the details on that stuff But I want to show you again. We're on someone's profile We're on Colleen's profile here and you can see there's a grid of photos and photos are basically the way Photos and images or images and videos or how you make posts on Instagram So she has images and and a video here too as you can see the video has a you know on the second row There's a little TV icon and that's an Instagram IGTV video there You could also see that there are a couple of tabs right here on her on her On her profile one the tab that we're on right now is the is Basically her timeline. It's like her her profile like on Facebook. You have you know posts on Instagram You have you know a grid a timeline grid here And this is where you can kind of click through and see her various images read the captions You know and engage with the with the image of the post like I've shown you before you can like it You can you know add a comment you can send it on you could save it etc. Let's go back to her profile here The middle tab you could looks looks like a TV, right? Well, that's IGTV. We're just Instagram TV What is IGTV IGTV is Instagram's response to? YouTube in a sense. So these are generally short Videos usually up to ten minutes long and you know if I click on one of them Then I'm now I'm watching watching her video and when I'm watching someone's IGTV I can either double-click to like it. I could same things, you know, I can add a comment On the on the video I could send it to somebody or I can click on three dots Which again same thing report not interested not interested just means that hey I'm gonna train Instagram in the future to show me less of her stuff Which I'm not gonna do here. I could also even save it As well if I wanted to watch it later and click on up next on the top bottom right is kind of showing me Oh, you know, I'm on her profile. So she's gonna it's only gonna show me what's up next on her IGTV Okay, I'm gonna go ahead and scroll down Tap and scroll down to get back to her profile. I'm gonna go back to the Instagram homepage and Again, if I just keep scrolling, you know, you will see some Instagram ads You'll see some other people's, you know, you know, this is Pamela's video If I click on by the way when you scroll and you see someone's video, it's muted automatically You can't hear anything But if I click on the if I click it again, the sound will start now right now Why are you not hearing sound is because when I shared this my mobile phone with you? I didn't share sound. That's why you're not hearing Pamela's voice right now But but as you can see this bottom if I if I tap on the video as you can see Do you see the bottom right? You see those icons if I tap it once it's it's audio tap it once it's muted So that's how you hear a video on Instagram is you tap it you tap it once or you tap it again to mute it And a lot of people don't know how to do that. So that's why I wanted to show you. Okay, um Okay, now what I want to show you is at the top of Instagram if you scroll to the top There are what's called stories and stories are what's considered to be ephemeral content or temporary Content which means that it's content that goes away after 24 hours. That's right a story If you don't watch it it basically is posted for 24 hours When whenever the person posted the story and as you can see on the top left I can click on the plus button to create a story and I'm gonna teach you how to create stories and all the other things in My paid course but here in this video I just want to show you how to use these use this app But as you can see here on the top it gives me the stories of some of the people whose posts I've engaged with if they created a story it'll be there at the top so you can see Yovana It's spelled Jovana, but it's pronounced Yovana has a story there I'm gonna go and click on it and I'll go ahead and click on Yovana's picture at the top Which is in the stories area. I'll click on it here tap on it. Okay, and I Want to show you a couple things if I tap and hold the screen right now, which is what I'm doing Okay, if I tap and hold the screen It will pause the story so I can I can read it longer if I don't tap and hold the screen It's only for I think it's 10 seconds or 12 seconds something like that So you know one two three four five six seven nine ten and it just keeps going so it's very fast So for example this one right now Yovana posts in Serbian language. I believe it's Serbian So I'm not able to understand this. She also uses some English But as you can see what I'm doing here, why is this story holding on the screen so long? It's because I've tapped and held it I tap and hold and that allows me to stay on the story when I first started using Instagram I was really confused by I'm like hey the stories are going by so fast You tap and hold the screen and it'll keep it there now the other thing I want to show you is that Besides tapping and holding the other thing you could do is you can tap on the left side of the screen Or the right side of the screen if I tap on the left side of the screen it goes back to the previous story If I tap on the right side of the screen it goes to the next story So if I keep tapping on the right side, it'll keep going to the next story next story next story Or if I tap on the left side of the screen previous story previous story previous story All right, and on any story you notice that there is Click on the send message on the bottom bottom of the screen and this allows me to send a message to Yovana and it gives me a couple icons that are very or emojis that are very popular I can click on any emoji to to you know I'm gonna send this you know reaction sent through Yovana you might say what where does that show up so I'm gonna go ahead go to Yovana's profile by clicking on her little picture on the top left right to go to our profile okay now on Yovana's profile right I can click on the message button okay and this will bring me to the message thread the private message thread I've got going with Yovana and as you can see here I've sent her a clap for for her story and I'm gonna send her another message here I'm demoing whoops I'm demonstrating demonstrating Instagram Instagram to my audience so showing them your profile okay click send all right there we are okay and then I'm gonna click on the back and you could see on the top when you're in a when you're in a private message thread with somebody you can even send them a video see on the top right of the screen there's the video button there's also this button oh sorry this button that I've clicked on the middle there is to kind of save the the direct message thread so that it's more easy to find the I button on the top right allows me to mute messages from her if I don't want to hear from her I can move the message to what's called the general category which is a different inbox and other things that you can mute video chat etc but I'm gonna click back and click back and I'm gonna show you how to find the direct message inbox okay I'm gonna go back to the Instagram home screen okay this is my home screen and on the Instagram home screen you can see on the top right on the top right there's a paper airplane icon right and if I click on the paper airplane icon that brings me to my direct message inbox so this is like a primary sorry private message inbox for your Instagram app and you can see there are two inboxes one called primary and one called general okay now you can move certain mess certain threads every single person you message with you start an eternal thread with that person you as you can saw earlier I can move a message using click on the I button back to the general okay and this will move it to the general box so I have to find it there in the future or if I can click on the I again that can move it to the primary box and so primary and general is basically people you maybe message with more often can be in the can be in the primary box the people you message less often you can put them in the general box and each you also there's another useful thing to this to see here do you see there at the top there's a search bar the search bar allows you to search any of your Instagram private messages to the right of the search bar there's a little three lines with dots right just to the right as you can see here on the right side of the search bar click on the three lines and this will allow you to sort your inbox by saying I just want to see all the unread messages so that's really useful isn't it so I'm gonna click it again that you can see I can click on inbox to see everything or I can click on the middle one to see unread or click on flag to see all the flag messages remember earlier when I was showing you the thread with Yovana when I clicked on the the middle top button the next to the camera icon that at the top there's a flag if I clicked on flag now this thing is flag right so you can see that there's an orange thing there so this helps you to manage your Instagram inbox again I click on the three next to the search on this right hand side of the search I click on those the search filter and I can click on flag and this shows me just the flag threads okay I'm gonna go back to the home screen I'll show you that's pretty much how you use it oh one more thing and very importantly on the bottom on the bottom you see a heart an empty heart on the very bottom of the screen if you click on the empty heart this brings you to all of the notifications on Instagram so when someone that follows you okay when someone has liked any of your posts or your videos when someone has commented on any of your let me see if I can go to a comment here when someone has commented there you go so you can see the petite nest has commented saying absolutely on my post and if you want to go to the post you can click on the post on the right hand side the little tiny image of the post here I'm gonna click next to absolutely I'm gonna click on the tiny image that brings me to the post so I can see the whole comment thread if I if I can also click on the heart underneath her comment I can click on the heart to like her comment okay it's just like I just did now I can also click on her profile image to go to her profile to see what she's all about okay so that's the that's the heart there and then let's go back to the home screen okay the home screen last thing I want to show you is you can see on the bottom right of the home screen is my little picture my little profile image if I click on my little profile image on the bottom right that brings me to my profile and on my profile as I've already shown you how to read someone's profile how to engage with the things but now I want to show you the three bars on the top right of your own profile when you go to your own profile you could see there are three bars at the top you click on the three bars at the top and here's very useful things you could look at the archive of your stories okay the archive of your store all of you these are all my stories okay Instagram stories only last for 24 hours but you can go back to any previous story and you can share the story even after you can see on the bottom there's a share button to share a story even though it's been expired and no longer available on the Instagram feed for everybody okay the other thing I'm gonna click the three bars again at the top right you can also look at insights to look at the various activities you know how many views each thing is getting as you could see 631 views 550 views etc etc scroll down okay and then you could also see activity there's three tabs here underneath my profile name there's content there's activity okay and then there's audience and basically I just encourage you to kind of scroll down and look at these different insights to study these things and learn how how Instagram is going for you click on the three bars again you could click on the save like I show you earlier click on close friends and other things and the very last thing I don't go here very often but at the bottom of the screen okay the bottom middle of the screen is how you create posts that's one of the buttons that's one of the ways you create posts at the bottom of the screen you also see a magnifying glass and you click there that brings you to what's called Instagram Explorer and this is basically showing you interest interesting posts on Instagram you could also scroll at the top to look at various categories and you can click on the search but search box at the top to search particular hashtags or topics you're interested in looking at so anyway it's well well worth exploring if you're interested in that but other than that that's the Instagram tour on the mobile app and at this point I'm gonna stop my screen share now and show you how to use Instagram on the laptop or desktop so here we go I'm going to go ahead and click on share screen all right and let's go ahead and go to the Instagram.com okay and I'm assuming that you are logged in okay and once you're logged in you could basically to do a lot of things here on the Instagram laptop desktop edition you there's some things you can't do especially as a creator it's much more useful to use the app but in my course actually I am going to show you how to post to Instagram from the laptop from the desktop that's actually how I post most of my posts but my videos I make using the app but anyway from an end user point of view if you just wanted to surf Instagram on your computer okay you could come to Instagram.com you log in and same thing it's very very simple you could see the posts in my feed are here I could you know like the posts I could click on I can add a comment I could see who else liked it I can click on more down here to read the entire caption I could save it if I want to this doesn't allow me to save to a collection as you can see on the app you could do that here it's pretty much just saved to the general collection okay and as you can see the stories are up here too if I click on Yovanna again here here the stories are here again and here it's a little bit again if you if you click on if you tap if you click and hold your mouse you could see at the top it says paused and that pauses so that I can look at the story a little bit longer than a few seconds if you click on the left button it goes to previous story previous story click on the right button writes you know next story next story and as usual you can click on send message at the bottom to send the story creator a private message okay so very simple and then you could of course click on yourself on the top right I click on my profile and this goes to your profile and you know you could see your various tabs your IGTV your saved posts are here so that's very convenient like I said you know I showed you earlier I saved this one I saved Colleen's post from the mobile app and then you can also engage with your direct messages right here at the top right you could and also your notifications direct messages click on there as you can see here okay okay so Yovanna is as you can see she's typing right now so she's engaging with me here and then I could see notifications as well that click on here I can scroll down see who has followed me and you know click on click on their profile photos and and I can even see the the comments as well let's go back down to that comment but here I can't immediately like the comment from this desktop laptop app or website I have to do that well I can go to the common thread and I could scroll down and engage with the comments that way by liking it but it's a little bit less convenient than the mobile app you can also click search here at the top and you can research hashtags so if I wanted to research you know authentic you know authentic marketing or something like that I could I could see how many posts have been made in these various hashtags so I could do some research there on the desktop app so I hope this is a nice tour on how to use Instagram from a consumer and user point of view in the course itself now I could focus the course on using it from a creator business growth point of view so if you're interested in that if you enjoy Instagram or you know that your potential clients are on Instagram I'll tell you just real quick a quick sales pitch for my course is that the reason why I'm teaching the courses I've been really enjoying meeting new perspective clients through Instagram I find that Instagram interestingly it's I find it easier to find people who have similar values as me so people who are more maybe heart-based more you know visionary kind of wanting to make the world a better place it just seems to be easier to meet people there that way and also Instagram ads which I'll talk a little bit about Instagram ads in my course I've been meeting way more people who are much better fit for my my values and my business compared to Facebook ads running a tool to cool audiences I teach Facebook ads as well I use Facebook ads these days mostly to reach my warm audience whereas these days I'm actually using more Instagram ads to reach people who don't know me yet so that's why I'm really excited about Instagram if you think you could meet people who are your potential clients I think they're probably on there so you might want to take my course totally up to you but at least hopefully with this video now you know how to use Instagram and maybe you can get used to using it see if you enjoy it and you know in the future you want to take my course you can do that as well okay all right I hope this helps and I look forward to your comments and your questions below take care