 an openness but how do we make business how do we create companies how do we innovate in Europe in that field because we can and I'll come back to that so if you just look at the broad picture because what happens with research and innovation in general is similar to what happens I think in information communication technologies this is the innovative innovation efforts R&D intensity you may remember the Lisbon agenda and we all know that that Europe is still under the two-person a two-person threshold and US and Japan much above this is total R&D expenditures it's an indication of innovation efforts total means public and business if you look at business R&D expenditures you see that well Europe business R&D is at one person and it's actually nowadays below what China is doing so you will tell me China is more D Europe is more R but it means that there is a more dynamic entrepreneurial process in China than in Europe and the US is much above the level of Europe so we don't invest enough we have a less entrepreneurial culture and what we hear what we heard this morning is very good for if you look at the title of the conference creating an open and competitive market for IT users I applaud that but we need IT entrepreneurs as well and this is more about so you have two types of innovations that we can talk about it's either new technology intensive domains you know well you have an artificial intelligence nanotechnologies biotech web to zero and so on it's an important role of academic research of course but not only academic research and then non-technology innovation and this is what we talk about today non-technology innovation in marketing if you look at what the business process of Google it's based on a very innovative marketing business it's new design approach business models and of course open innovation open sources and so on so these are the innovations that are very difficult to measure and these are innovations that we can broadly summarize our mark as market driven and market I don't talk about market how much do you sell it's the broad market surrounding companies so if you look at the first type of innovation in ICT biotechnologies this is an indicator that we called as economists revealed competitive advantage or reveal technological