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BlackBerry 10: BlackBerry CMO Frank Boulben on Renaming the Company

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Published on Jan 30, 2013

In this exclusive BlackBerry 10 interview with BlackBerry CMO Frank Boulben, Frank talks about the new name change and what BlackBerry as a brand means to him.

Learn more on BlackBerry 10 here: http://blackberry.com/blackberry10

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