 Farmers face lots of different challenges. Every year farmers make 50 key decisions that impact their bottom line and the productivity that they have on their farms. Farmers whether they're large or small are truly business owners and they need the same type of tools and data that other industries have to make good scientific decisions. My name is Wade Barnes. I'm the president and CEO and co-founder of Farmer's Edge and my role here at Farmer's Edge is to provide strategic direction for the company, ensure that we're being as innovative as possible and being very focused on providing the very best solutions to farmers not only in Canada but all over the world. Farmer's Edge has developed a strategy around totally encompassing all tools whether it be soil testing, satellite imagery, data movement, software, agronomics, we really wanted to make it a one-stop shop. What makes our product unique is that we really focus on the farmer's field-centric information. We use his data to develop products and tools that help solve a lot of his issues that he has in the farm every day. So I'm really lucky because I'm a farm kid. I'm from a small farm in northwestern Manitoba. Generally most of our people have a strong connection to agriculture whether they're a data scientist or whether they're a software engineer. We ensure that a lot of our people know and understand truly what agriculture is. That's really given the company its guidance and really set the compass in order to make sure that whatever we create on a technology side that we know that it's really where the home of the technology's got to be so that farmers can use it effectively and create value for them. So we believe that Farmer's Edge can make huge changes by using ag technology, using big data, using farmer's field-centric information. We know that we can grow more food with the same amount of acres, with better management practices that will reduce the environmental footprint both on a crop input side and also on a carbon side. So we're really excited about that.