 They start to realize, look, this real estate agent is not going away. They're here to stay and they're on top of the market every week. What's up everybody? Ricky Caruth here, the first completely free real estate coach. I'm here to help you and I'm here to provide more value than anyone else on the face of the planet. Anything I could do for you, just hit me up. You can comment here. You can go on my Instagram and just DM me at Ricky Caruth. Also if you're not part of the free, completely free real estate coaching program, that's at zero to diamond.com. We have a 90 day action plan, online course and live training twice a month with me right here on this YouTube channel. So today I want to talk about this weekly email that's part of the program and is literally the foundation of my success. I have built my brand, my personal brand if you will. I didn't know it at the time when I started this weekly email, but this is the way that I built my personal brand. I didn't think about it like a personal brand at the time, but now looking back on it, that's what it was. I was building my personal brand using this weekly email every single Wednesday since 2007. That's every Wednesday through all kinds of weird moments in my life, vacations, hurricanes, markets crashing, changing companies. It didn't matter. I sent this email out every single Wednesday for over 12 years now at the time of this video. So it's so important to me and here's a couple of things. I'm getting messages from agents every once in a while talking about that the weekly email is too much. They feel like people are going to unsubscribe from the weekly email. They feel like it's bugging people. It's going to be too spammy. Let me give you my thoughts on this. It's not too spammy. People get hundreds of spam emails every day. If one email a week from their trusted real estate agent is too much for them, then there's some other issue going on. Some other issues happening with them personally that we can't control. The second thing, if people unsubscribe, don't think of it because it was every week. Think of it because they just got an email and they just love unsubscribing from any email. The same person that unsubscribed it from that weekly email will unsubscribe from your monthly email, from your bimonthly email, from your once every two month email. They're going to unsubscribe because they just don't like getting emails for whatever reason. So don't think it's because of the every week email. Another thing, when people unsubscribe, I don't even look at that, but it's a good thing because now you're going to have to worry about that person anymore. We want to build our business on people who want to work with us, who like the information that we're sending. If they do find value in what we're doing, if they don't find value in what we're doing or they don't think an email is worthy, then they're not necessarily a good candidate to be our client or to work with us. Your job as a real estate agent is to filter out the people who don't want to work with you and build your business off the people who do want to work with you. This is a good way to do it. Another thing I like about the weekly email is it shows how hard working consistant and dependable you are. Every week, every Wednesday, they get an email from you talking about the market, talking about this, talking about that, new listings, closed sales. If you guys want to see the content that I put in my weekly email, go to zero2diamond.com. There's a lesson in the course, the free course, Ricky's Weekly Email. There's a video tutorial, a screen share, exactly how I build my email. Also, there's a link below about how to start your free trial with constant contact, who is the company that I use to send my weekly email. If you go to constantcontact.com backslash ZTD, you can start a free trial. There's a free ebook that I wrote, and also you can get my exact email template that I've used for the last maybe six or seven years. It shows how dependable, hard working and consistent you are. Through that, it builds the relationships even deeper because they start to realize, look, this real estate agent is not going away. They're here to stay, and they're on top of the market every week. If I do less than every week, I believe that I'm showing that I'm a slacker, that I'm not working hard, that I'm just doing what I can do to get by and just throwing information out there whenever I feel like I want to do it. No. It needs to be like clockwork. When they start to realize how like clockwork you are, then they're going to start to realize that that's how you operate in your business as well, and it all ties together. When they see that email every single week on the same day of the week forever, they start to think, I bet you he answers his phone every time. I bet you when he says something, he does it, and that's the kind of real estate agent that everyone is looking for, and the weekly email is a way that you can prove to them that you are that type of agent without having to call them every so often and do this and do that. It's a way that you can do it with minimal effort, and you can scale your business with it. It doesn't matter if it's a thousand people or five million people. It still only takes me 30 minutes to an hour every week to put it together and send it out, and I'm good. I can scale my business. I just want to do this video because I do get messages from people asking about is every week too much? What about bimonthly? What about once a month? The answer is no. Do not do that. Do it every week exactly the way I have it in the plan. I've been doing it for 12 years, and I'm selling a hundred properties a year as a single agent for the last five years going on six years straight. I think that I'm onto something. I think that I know a few things about this, and I'm just trying to share it with you. If you decide that you don't want to do it every week, that's on you. I'm just telling you that this is the best, and why not do it the best way from somebody who has already been doing it for over a decade. So anyway, just wanted to share this with you. I hope it helps you get into the right mindset of what you need to do with this weekly email strategy moving forward. And remember, you're building your personal brand, and that's what we need in today's world. And you can take these emails, and you can move them over to Facebook ads, and Instagram ads, and Google remarketing ads, and so many other things. Email is king, guys. We can do so many things with email. So get out there, make your calls, get those email addresses, build your databases, and succeed at the highest levels, or reach your full potential. That's what I want for you. So if there's anything I can do for you, shoot me a comment below. Let me know what the next video you want to see for me is. Hit me up on Instagram, like I said, at Ricky Karuth. I answer all my DMs, and if there's anything else in the world I can do for you, let me know. We'll talk to you soon.