 Good afternoon. My name is Carl Mess, and today I'm going to share with you my social enterprise called Compete for Community Investment. Now, there are two key takeaways I want you to have from this presentation today. One, that we want to promote sustainability, and two, that we want to provide funding for sustainable development projects in your community. Now, the picture on the left here is a picture of what a successful modern economy looks like. Well, the picture on the right is what that economy has to work with, and that is one right environment. Now, I can sit here all day and talk about sustainability with you guys, but I want to highlight one underlying factor, which is that there's a lack of an incentive to act sustainably currently. Now, what I propose is that we make sustainability fun. Now, this might sound a little bit weird or a little bit crazy, but it is possible through the competition that brings a community of people together. Now, I see this competition being very similar to fantasy football, but instead of picking football players, you will pick five companies that you believe are the most sustainable. Now, at the end of the competition, the team that has garnered the most points will win, and what they will win is the opportunity to allocate the prize money to the sustainable development project in the community of their choice. Now, I'm sure you're wondering, how are we possibly going to judge how sustainable a company is? Well, in a test run that we did with about 10 participants, we used the number of times that a company was referenced for being sustainable in the news. This on the board is a picture of what a sustainable team looks like, and as you can see, it was a really successful test run as there was a lot of points that were accumulated over the course of this mutual task. Now, a few things that we learned was that through the technology we used was Google Alerts, and we got a lot of alternative news sources for your references, and we foresee for the competition that we will be using mainstream news sources over the accumulation of a month long. Now, also a thing that we learned was that we want to allow people to change their roster on a daily basis, which will allow the user activity on a website to increase. Here we have a prototype of what the website could look like. I just want to highlight that on the middle section, you can see how you can compare your team to what the leaders are looking like to make a competitive, as well as on the bottom, there's information about what a sustainable community investment is and how we have done with previous sustainable community investments. Now, our target market is mostly millennials, so we did a survey at the Stavis where about 15% of justies responded, saying that they were willing to participate in sustainable activities. Now, that translates to about 500 Stavis students, 3.6 million college students nationwide, as well as 11 million millennials nationwide. We can also target professional sustainable networks. There's one out there called that, in fact, that has almost 100,000 users. Now, how are we going to capture this audience? One way is through college ambassadors. I want to pay a student on campuses across the nation to raise awareness about this game, as well as to pay them for the number of users they get to use this game. I'm thinking it will be about $5,000 to get the first 10,000 users. And for another route to market is social media marketing. We can use Facebook to target millennials as well as LinkedIn to target those professional sustainable networks. It will cost between $25,000 and $50,000 to get 10,000 users. Now, this is based off of how LinkedIn or Facebook, if you want to target a demographic of users, if a lot of other people are targeting that demographic of users, it bids off the price of advertising those users. So, that's why the price is variable. Also, community investment will be a very valuable way to spread the word about our competition in the future after we have made a few contributions to communities. So, our competitors, one that I want to know is called WEAC, and it's built by a college student on a campus in Zurich. And what they've found is that people are not just actively sustainably because they're activists. They are getting people that are not sustainable activists to act sustainably. And this is because they re-board people with points for paper, or seeing pictures of themselves actively sustainably on their social media website. EqualChoices.com is another company that's trying to use the idea of making sustainability fun to get people involved. Now, with 20,000 users, we can gain a lot of money through advertising revenue. Advertisers will want to target the demographic that we have because our demographic is going to be dense among a few more millennials that think sustainably. So, using some information that we found about how much money Facebook, LinkedIn, Yahoo, and Google make per user per year based on online revenue, we think we can get $50,000 to $200,000 in the first year. Now, costs, we already talked about marketing, but the website will be a little bit of a variable cost because we do not know yet how much money it will cost to implement technology to judge the sustainability of the competition and automatically award points to the teams. Also, we'll have to use some of our own money for prize money before we gain sponsorship through other companies. The future of this company is really bright. I see there's many options for judging sustainability. One such way is using the Global Reporting Initiative, which comes out in May, and basically it's just sustainability reporting. We can have people choose which companies they think are going to cut down their carbon emissions the most. As well as we can structure the competition in ways that makes it more interactive. We can allow people to be in leagues with their friends so that, say, you graduate college and you want to stay in touch with your friends, you can use this game to help facilitate that interaction. And finally, I just want to see the community investments grow, competition after competition, so it's a really meaningful contribution that we will be able to make, as well as potentially setting aside a month out of the year that could be deemed sustainability model. So with that, I just want to say thank you to everyone for being here today. Special thanks to Dustin Marga, our professors, who have done particularly helpful. My friend Constance Hilding, as well as I've done here, who has done a little mentoring for me. So with that, thank you. A little skeptical about the sustainability measures. Have you contemplated any other rules to measure? Tell me a little bit about those and why the rules are made. Is there something you want to do with other challenges? Yes, so the news references was kind of the most feasible and the easiest for us to test out. Like I said, the Global Reporting Initiative, we could make something out of competition out of that, but that only happens in May. We've also thought about social media, how the companies are all on social media, and which companies are being used for sustainability using like hashtags on Twitter and things of that nature. But this is the part of the company that we really need to grow and just kind of get more ideas to really solidify how we're going to judge how a sustainable company is. The challenge that I see is that it seems like it's a judgment of how companies are marketing themselves. Would you sustainable as both a rule measure or a sustainable? Exactly. So that's right. So you need to concern particularly for true believers who might be very interested in sustainability? I hear your concern there, and that's particularly a problem that the Global Reporting Initiative is trying to solve. There's no standard for what corporate social responsibility is at this moment. I'm thinking if we really use the news references a month long, so like 12 competitions a year, when I did my test on it was only a week long and we were able to get a lot of points generated that week. So I'm thinking a month would be pretty interesting. Can you dig in on your platform a little bit so I noticed on your box, it looked like you were building it as a web-based platform versus an app-based platform. Can you talk about it? Yes, a website is a lot cheaper and easier to get going on the front end and then adding an app afterwards is a good enough to go with you. So that's kind of what we're thinking. How often is that really realistic for where people are at in terms of how millennials will engage? It's a good thought. I believe a mobile website will kind of solve that problem for a mobile friend who's website should say. And in the long term, after we get more funding, things like an app will be a lot more feasible. Add that jack-in. Yes. Huge compared to the news I got. I'm just curious if you can say there's other long-term and from the very beginning, the numbers are going to be hard to use. Yes. I mean advertising is kind of the most solid way that we are firstly right now, but having a community of users having their email addresses could be very valuable information down the line. I know that people are very skeptical about using that type of information to sell to marketing companies, but we wouldn't be using that money to strictly profit more social companies. We would be using that money to pay for the community investments and things of that nature. Thanks, Robert.