 Our final speaker with the presentation on food for thought, bringing personalized nutrition solutions to the market. And our speaker is Gustavo Cancelas, who is an expert evaluator and senior consultant at Horizon 2020 and Horizon Europe with expertise in spin-off companies, financing and R&D management. And a senior, Darius, I'm a senior. And I want to confess, I want to make a confession today. I come from the lovely city of Santiago de Compostela in the northwest part of Spain. Our cathedral is very famous because we receive pilgrims every single day since a thousand years. Just can you imagine a thousand years receiving pilgrims on a daily basis? I used to say, hello, where are you from? San Sebastian. Oh, I'm lovely. By the way, how does it take to reach Santiago from San Sebastian just walking? One month, as an average of 25 kilometers a day. In the middle age, the sinners were committed to go to Santiago to suffer because you are a sinner. And if you live in Brussels, take into consideration, you need at least three months to reach Santiago de Compostela by walking three months of pain, pain, suffering in your, namely feet, legs, knees, the same has happened today. But they are free of charge. They are plenty of happiness. They are no sinners. But as I mentioned, I'm a sinner because I must confess that in my former position as a CEO, I contribute to ask for public grants at the European Commission with no interest at all on exploitation activities, with no interest at all about what to do with the research results. That's my sin, I am a sinner. And I want to confess today. I was in the dark side. And as a CEO, I order to my staff, let's go to another project just for funding my personal costs, what a sinner. And how about, dear boss, how about our research results? Forget about the research results. Look for another project in order to get finance. That's my main goal. What a sinner. Then we decide to say goodbye to the dark side and convert. I practice a conversion. And I ask to the European Commission European Commission to be an expert evaluator in order to detect in advance potential sinners. Oh, that's my role. I love this role because thanks to this collaboration I can contribute to stop in advance in order to detect potential sinners. Oh, and my second point was to get on board on the program Horizon Results Booster. Horizon Results Booster is a program run by the European Commission to help projects, funded projects to start thinking about exploitation topics, namely. So to invite partners to get out of their comfort zone, we are very comfortable at lab. Oh, this is my comfort zone. You are at lab, make new knowledge, producing research, papers. But how about this presentation of the generated knowledge in each project? By the way, all these projects, namely H2020 or Horizon Europe are on the top of Europe. You are playing the Champions League. You are the Real Madrid, Manchester City. You are the Liverpool, Bayern, Paris and Germany. You are on the top of the world. You are the very best we have in Europe. Congratulations, be aware of that. You are on the top. And how about the results, the outcomes of these top-rated projects? How about how many of our research results reach the marketplace in the end and contributes to generate a lot of revenues and a lot of new jobs? Europe needs to create new jobs. So it's advisable to think about all our champions of the champions, our top Champions League, our best-granted projects, by the way, with public money could reach the marketplace and put in value at the most to Europe as a leader in the planet. This would be my wish. And in fact, it is, but is it the reality? Think about how many projects do you know in your life? 10, 20, 30, maybe 100? Think about, this is food for thought. So I need your help, please. Can you move to the next slide, please? Or may I? Okay, this is the European paradox. The European paradox means, okay, we fail when we translate our research results to the market, but we generate as Europe a lot of research results. We are gold medal producing knowledge. Congrats, by the way, you are among them. Remember, you are the champion. But the fact is by investing millions of euros, we are not able to reach the market and convert into new jobs, new revenues, generating a lot of money, selling around the globe, not just in our local countries, please, open your mind. How many reach the market? Just a few, what a pity, what a pity, said my dear friend in the USA, what a pity, Gustavo, what a pity. And I said, you are the best regarding commercialization. In the USA, I love you, I really appreciate your solutions, but we are the best when producing knowledge. What a pity, Gustavo, they say, come to the party, come to the party to the USA and sell your products here. Oh, when I said this to the partnership, they said, selling in the USA? Oh, I'm very frightened. I can only sell just in Greece or in Spain. What limited ambition. And we are dealing with the champions, remember. So, ask yourself, how many projects do you know? Please help me, this is the fight against the famous Spanish siesta moment. So, in order to take advantage of this, I invite you to share your thoughts about this, some figures. How many projects do you know? 10, 20, 35, okay, 35. Can you help me with your calculator, 35? Number of them that reach commercialization of 35. So, zero, zero, zero. Wait, I anticipate you will use your calculator. Please, we have a professional, this is a top, top. Please, your contribution. How many projects do you know? A hundred, a thousand, many, many. So, many in your calculator. Many, then divide it, divide it. How many of them reach commercialization? Very few, divide very few, so, 1.5%. This is our picture. This is Europe, welcome to the real world. Why is so difficult? Why? Jose, why? Tell me, tell me, Jose, tell me. We need promising results close to the market, for sure. That's an ingredient. Without this ingredient, forget about commercialization. Number two, customers willing to pay us for our solution. Imagine, nobody buys the product, forget about commercialization. And number three, a group of partners with willingness to exploit. I had the honor in the last century, exactly in 1999, to create a venture capital society, a venture capital fund, in order to provide finance to spin-off companies, start-up companies. And we screen all the proposals based on, for sure, an excellent business plan, business plan with an excellent market research, a feasibility study, so, a document, okay? It's a document. And furthermore, the team. We evaluated, before invest our money at risk, about the team. So, on the one hand, we have a promising, a lovely business plan, and on the other hand, we have the team, pop. Which of these two are the most important? Please share with the audience. The team. It sounds so well, can you repeat, please? The team. Absolutely. The team is on the app, on the forefront of all. In fact, imagine the best technology you can imagine. Imagine the best IPR portfolio. We have the four best patents in the world. But imagine a poor, a poor team, in fact, a poor team can raise a great project. So, there is no doubt that point number three is, in fact, on the top. These are, at least, some requirements in order to practice exploitation of the research results. I have good news, very good news. Very good news. This project decided to apply to Horizon Results Booster. This means an additional, an extra effort besides the war package number one, war package number two, war package number three, all in all, all in all, the coordinator role, the coordinator. Let's go, please send me all the documents for the commission. Besides this effort, in addition, in addition, this project knocked out the door of the Horizon Results Booster. We want more. Are you sure? Are you crazy? Jose, are you crazy? I can't believe it. You're plenty of work. You have PhD students. You have postdocs. You have your own research. You have pre-graduates. You have... He's there. He's there. And the beneficiary was free service to an additional, an extra work. The service number one is called portfolio dissemination, exploitation strategy, sort of brainstorming session to start thinking about exploitation. Let's say ice breaking. Let's start thinking about how to exploit our promising research results. Step one, step two, business plan development. So more in depth analysis regarding marketing strategy, customers, financials. And in the service number three go to market, by the way, this is an ongoing process right now. We deal with early adopters, name customers, costs, financials, and we fine-tune the final version in order to decide go or not to go to the market. Because going to the market is not free of charge as you can easily imagine. Market analysis, business strategy operations, competitor identification analysis, all of these are done right now. We are in the last steps of this. And I can only say congratulations to all partners involved. But I want to invite to stand up, to better, to Jose, stand up please, and to the PO, and please provide a big applause to all of them. Thank you very much. Thank you very much. The PO is always the facilitator towards exploitation. Key role. Jose and better have been working hardly on a monthly basis and a lot of meetings, a lot of sessions. And congratulations. May we be an excellent example for others, for others with the basic condition of willingness to exploit, willingness to have an extra, an additional work besides the day-to-day activity. And this is all I want to share with you this afternoon. Thank you very much. This is for you, Dario. Dario is in the name of my little boy. Oh. Well, so thank you, Gustavo. Thank you. And do we have questions in the audience online? Where is Santiago in the north? Well, first of all, near the Atlantic Ocean, near the Atlantic Ocean. By the way, in the audience, who knows Santiago de Compostela? Please, share with Darius. Oh. We have one question. Yes, please. Feel free, feel free. Thank you kindly. I'd like to stretch your metaphor a little further. Oh, please. So I'm horribly afraid you might be preaching to the choir. In the, we are already a large number of researchers are very willing to exploit their outputs, both in and for research and also commercially, because there are two potential strands for exploitation. But I'm not sure that either the environment or indeed the training that goes into researchers supports that process. Certainly the research assessment exercise is changing, but oh my goodness, it's slow in recognizing exploitation activities, regardless of which route you go down. And I don't see enough training at the undergraduate and early postgraduate stage to give confidence. We talk about confidence and skills in using IT tools. We also need confidence to stand up there and pitch. Many thanks for your reflection and it's a great contribution. And by the way, since the era of seniors that we are looking just for money in our proposals, the commission includes a key word as everybody knows. The key word is impact. So we expect as evaluators that at least a draft version of the exploitation of the results in advance. That's the main point we have gathered. I'm very glad with this, but don't forget, we are professionals for writing documents. And I can write easily what you can expect to read about it. And it's not mandatory for me to go to the market in the end for sure. But we are as pilgrims going step by step. And the impact is a good step in my view. Please, Peter. We have time for one short question. Oh, no, it's... And how about anonymous? It's a comment. That's a comment. I'm also a pilgrim and I would recommend to look for EIT food for training opportunities. And there's a full letter starting with students going up to already early market adopters. And that might help for that. All right. Okay. So thank you. Big hand for Gustavo Kanzelas.