 Hey, welcome back everybody. Jeff Frick here with theCUBE. We're in downtown San Francisco, Moscone, West, at the Professional Business Women Conference of San Francisco. This is the 28th year, 6,000 women, about 5% men here, talking about doing better in the workforce, inclusion, diversity. But this has been going on forever. Jackie Spears started it years ago, wow, almost three decades ago, and we're really excited to be joined by someone who's got some special tools to help people and really execute on this promise. It's Lisa Skeet Tatum. She is the co-founder and CEO of Landit. Lisa, welcome. Great to be here, thank you. Absolutely, so first of all, impressions of the conference? Have you been here before? What do you think? This is my first time. I can't believe I've missed it all this time. To be here surrounded by all these amazing women and the same mission, which is how do we help people succeed in women's nuclear in the workplace? So it's fabulous. Well, let's jump into it. Could you actually, as one of the keynote speakers said, it's really not a strategy problem anymore. It's an execution problem. Everyone kind of knows what they want to do, but how do you actually do it? In your company, Landit has a real specific solution to help individuals as well as companies. So give us kind of the background on Landit and what you do, how long have you been around? Sure, well first I want to thank LinkedIn for inviting us here to collaborate with them on this panel of personal brand, and particularly Jacqueline Jones and Ty Heath. They're fabulous, fabulous collaborators. But our goal at Landit is to increase the success and engagement of women in the workplace, while also enabling companies to both attract and then retain their diverse talent. And we realize, as you said, that it's not for lack of motivation or skill or track record, it is where do I start? Right, right. And so our goal and our quest for democratizing career success is to create a personalized playbook, one size fits one, for every woman to more successfully navigate. And we enable companies in a turnkey solution to invest in their women to essentially path them better. Okay, so let's, I love that democratizing business success. That's exactly right. From the individual side, what are some of the specific tools that you found that people were just lacking or they just didn't know or they just needed that extra assist? Absolutely, absolutely. Well, first it starts from being at an inflection point and that could be they're in a workplace or trying to figure out how to more successfully navigate. Maybe they're stuck, which is where I was. They don't know how to get out of it or they're looking for what's next. And the questions that come up besides where do I start is what is it that I want to do that fits with all of me? Maybe how do you develop your personal brand which our session is about? Cause most people don't even know the power of personal brand and the fact that it accounts for 25% of your success. How do I connect with a coach? It's one of the best kept secrets that most of us don't know. And then how do I manage my personal board of advisors? So a lot of people think about a mentor, but it's much more than that. It's about a mentor. It's about a sponsor. It's about continued education. So our goal is to knit all that together and essentially path you. Cause it's overwhelming. You think about, you get to one of these inflection points and you're like, gosh, I don't know where to turn. I don't know who to connect with. I don't know if there's quality. And I want it to be relevant to me cause there's a ton of information, but you know, we're all busy. I'm the mother, two teenage boys. And so I want things that are relevant to me that I can action on. And companies, when they look at the massive problem of wanting to retain their talent, they've tried lots of things. We give them one neat knit together turnkey solution where they know when they're winning and they can measure. God, there's so much things you touch down there. Absolutely. So I want to jump into a couple. What's the difference between a coach and a mentor and an advisor? Absolutely. So when you think of a coach, which again, most of us don't have because it's reserved for someone who's in the C-suite and we believe you have to bring it earlier on, but this is someone at outside expert who can help give you the framework, help hold you accountable, et cetera. So that is an expert hired person in your corner. When you think about your board. And let me just tell you. So like what type of coaches do generally? I mean, obviously if you're a CEO of a large company, you can hire the best of the best. That's exactly right. When you're not in your middle of your career, what type of coaches are kind of the highest ROI? And that's exactly what we address because in this notion of democratizing access, why should I be a CEO before I get access to that high caliber? So we went and we said, well, what do they get? And how do we bring that to anyone on the platform? So we're talking an executive coach. Someone who can move you forward, power you forward, who's not in the risk of your day-to-day life, someone has the perspective and the pattern recognition to move you forward. So an executive coach. The exact same thing that a CEO wants, whether at a big company or small, that's what we want the women on landed. And are these people, so you've got a resource bank of these types of individuals. That's exactly right. All certified, very successful practices that believe like I do, that you got to democratize that access. You have to get someone, when they're at one of those inflection points, in order to move them forward. To stop saying, we have the largest number of professional, educated women, not fully engaged in the workforce. As we sit here today, workforce and they want to be. So that's one of the solutions. Your question about the board, if you think about a mentor, this is someone who you have coffee with, you talk to, you bounce ideas. If you think about a sponsor, this is someone who talks about you. Someone who opens doors, someone who can help you see possibilities. Or you think about a connector. Someone who knows everyone. My co-founder is CEO of Care.com. Sheila Marcello, she knows the world. So when there's someone who I don't know and I want to be connected to, I forget the phone and I call Sheila. So you got to think about codifying your network. So you have the right ask of the right person. That's how you build your board, if you will, of which a coach is a component of that. Okay, then let's, so much, we could go for like two hours. Hopefully you have much going on for this today. Where are you going? Personal brand. So much talking about personal brand, obviously with Twitter and for famous people now, for good or bad, can directly touch with their constituents. For a mid-tier professional or early stage professional, what is building their brand and how important is it for people that just don't understand? Absolutely. Well, first of all, mid-career is too late to start thinking about your brand. I have teenage boys, I tell them now, we'll cultivate that brand. Whether you like it or not, you have a brand. The question is, are you in control of it? So some people say brand is what people say about you when you're not in the room. I say the personal brand is what do people say about you that they want you in the room? So you have to cultivate that early on. So, but most people don't know the formula. It accounts for 25% of your success. And 25%, and what we realize a lot of time, people don't even know the mistakes that they're making, but it's holding them back. So it's not just about working hard and keeping your head down. It is what is the authentic message that you signal to the world? Right, so what is the drop dead dumb thing that most people do that's the easiest thing to fix for your personal brand? They don't keep track of their accomplishments on a weekly basis. So they suffer from what we call life or last and first outs. When it comes time to negotiate, to do your LinkedIn profile, to advocate for yourself, you don't have any facts, right? So facts and information is power. Something so simple, end of the week. What did I do to further myself, my brand? Keeping it to, you know, just putting it in your own little, in your binder or your log or whatever. And that's one of the features we have to put on your LinkedIn profile. That's exactly right. And it's one of the features we have at Lander, which is every Friday you should be checking in. What did I do for myself? What did I do for my brand? What did I learn? And then when it comes time to do that profile, you can look at your repository and say, oh yes, I did add value. Or yes, I'm not spending a disproportionate amount of my time on housekeeping projects. Unfortunately, women often do. I'm focused on things moving their business forward. Well, that's like the classic, you know, busy versus productive thing, right? It's just sometimes it's so much easier to do busy work. That's exactly right. Many of us are guilty of that. Okay, so now let's flip the bit here. And from the employer's point of view, what are some of the things that they need to do better to help the women in their companies be more successful? And by extension, the company be more successful. Absolutely. So I think one of the biggest challenges that our clients face is that they don't have a turnkey scalable solution to touch more lives, right? So often when you first join a company, you get lots of love, lots of good snacks. And then in the middle, what we call the forgotten middle, not so much because it's hard at scale to offer the tools that we do. And if you make it through to the end, you'll get some things. But that's where you have the whole leaky pipe issues. So what they come to us for is whether it's your brand, your board, continuous learning, coaching, we knit that together in a way that's seamless. And we do it in a way that enables them to touch more lives. We have several multinational companies that have women all over the globe and they can have a common experience. But because we're technology, they can measure. So they can see the engagement. They can see the pathing. Right, right. So for them, it's a win-win. But it's all about, again, the power one size fits one. And you can only do that through technology with the appropriate human touch point. You start with the big program and then it gets customized or codified by the individual. It's driven by the woman, exactly. So the elements of success, the playbook, if you will, are common. But how it gets used, what it recommends, how it paths you is all about the individual. And that's the power of being able to, again, knit it together, powered by technology, but not forgetting that there are humans involved. Right, right. You got to have those touch points. It's interesting because people just get so busy at work. Everybody gets busy. You get busy yourself. The boss is busy. Everybody's busy these days. That's right. So is it suggesting like, hey, you should go to a professional conference or, you know, hey, you should be doing some of this? Or, you know, what are some of the little steps that make a big difference that people just are too busy to kind of pay attention to? Sure. So the best investment you can make is in yourself. And if you think about, you know, our sponsors within the company, whether it's their head of HR or development, it's hard for them to manage the careers of thousands of people, right? And so we give them the way to allow the onus to be on the individual, right? For them to invest and manage their own career. We want to do it. We just don't have the tools. Going to a conference, like this is a fabulous conference, but how do you knit things together in between conferences? Right? Because our goal is, I don't know anyone, myself included, that's only had one inception point. So how do we give you what you need when you need it? When you need it. That's exactly right. So how long has Landed been around? So we have been around out of stealth mode for about a year. Okay. Now, and we have amazing clients. We have women from around the globe. 20% of our users are international. It's all ages. It's all functions. It's all careers. And it makes my mom proud. No, absolutely. As she will be once she sees your CUBE interview. Exactly. So as you look forward, if we're to sit down together a year from now, what are some of your top priorities, both for you personally and professionally, but as well for Landed? That's kind of the next couple of big hurdles that you guys want to take. Absolutely. So we're on a crest for world domination, but it's good. But that aside, our goal really is to unlock the talent of women around the globe. So we want to touch as many lives, whether it's women coming directly on the platform, or as many companies as possible, and keep refining our products so that we're meeting our promise, which is we're going to give you again what you need, when you need it, and a one size fits one way. Well, at least I can't wait to watch the story continue to unfold. You got a great energy. Sounds like a terrific product. Thank you. Can men log in as well? They absolutely can. And I should say, we don't develop tools for women. We develop tools for success. We just happen to focus somewhere. Okay, good. Because I know I'm too busy to keep track of this stuff. All right, she's Lisa Skeet Tatum from Landed. I'm Jeff Frick and thanks for stopping by. Thank you so much. It was a pleasure. Absolutely. You're watching theCUBE from the Professional Business Women at California Conference 28th Annual. Thanks for watching.