 Ladies and gentlemen, very warm welcome to module 148. Here we are going to discuss about the growth orientation and the entrepreneurial culture. Let us understand what is growth orientation? Do we have the confused or illusionist definitions about the growth orientation? What is growth orientation? Is that about the profits? Is it about the expandability? Is it about the stagnancy? No. The growth orientation means there must not be the cultural or in terms of profit or in terms of employability or in terms of employed skills or in terms of employed training. It should not be any stagnancy in any way come out. The growth orientation is all about the culture, entrepreneurial culture which is extremely critical dimension of the corporate entrepreneurship as I told you, in any dimension as I have told you points, there should not be any stagnancy in them. There is a good expandability, natural. Whenever you start a business, you need to have good expansions in terms of what? Normally, people only take the growth orientation of the land or the growth orientation of the profits and this is the overall 90% of the Pakistan issue. Overall, in the world, when the coffee came, new black came, cappuccino came, mocha came and then innovation came in, then you must have seen the culture, trends changed then they said, coffee tea and more, coffee tea and me, coffee tea and me, for example, they gave culture and they said, there is a home, so there is a home, work and another space. Another space concept came that you can read there, then Starbucks brought an idea that there were books there and then there you can get different walkman's of your choice and you could listen to music. Then this culture of the cafe and the growth and growth, people got up from their homes and looked at new faces on a different place, looked at new people, went into isolation in their own way, work there, a different space, that is, from the space of the office and from the space of the house to the third place. There are changes in human nature, there are changes and they accept different changes. If you have been on one place for 15 years and you bring your ideas from there and you talk there, you are sick and similarly, if you keep going like this for a year, then your growth will stop, your mental growth will stop. That is why it is called Sayyurul Fil Ard. Go to the head of the universe and the more you see, the older you will see and the more you see the Prophet and the Prophet, the more you will see his journey. So the more you will travel, the more you will get those things and you will get good in everything, that is the culture. And from one culture to another, getting into the third culture, getting into the flow of ideas and then going towards the expansion. Now the culture has two extremely critical dimension, the corporate entrepreneurship and what is absolutely critical here is establishing a culture driven towards the growth as seen in the GE example, as we have seen in the GE General Electric, we have seen it. They did something else in 1948, in the aircraft, in the native. Everything had procedural expansions. Procedural expansion, culture too, mind too. There is development in your employees, your skill development too. If your employees are not happy, your customer will never be happy. This is also growth. Okay, firms must evaluate themselves on the following characteristics to growth orientation in the entrepreneurial culture as a starting point. One is the growth is not necessary of a top objective. Long-term survival may be the least as important. Okay, now you have to make a ratio of 1 to 10. And then it is generally known through the firm that growth is our top objective. Okay, now you can see the growth orientation in both of them. Now I have given you an extended chart in front of you. You can fix your ratio in 1 to 10. What are your terms? It is generally known through the firm that steadily and short growth is the best way to expand one. Now you can mark it whether you fall at 2 or 3 or 4 or 5. And then maybe 10. It is generally known through the firm that our intention is to grow as big, as fast as possible. That is the problem of the 21st century for everyone now. Intention is to grow as big, as fast, as possible. Your body can be behind but your growth is increasing. You are dying but your business is going ahead. You can do anything. Your expenses are increasing. Your business is increasing, your employees are going behind. Your employees are leaving you. Your employees are going behind you. Even the maximum is that when companies go up, they do the entire sale. And you don't have to buy anything. You don't have to buy anything from humans. Human orientation is different from organization orientation. Remember, human capital is the best asset of any organization. If the future entrepreneurs in that city don't develop human capital, then your organization will flop. Now, moving on. It is difficult to find the sufficient number of the promising idea to utilize of our resources. Then in the same way, we have many more promising ideas. Then we have time and resources to pursue. Then changing in the society, the larger them, led to a commercially promising idea for our firm. And then there is a change in the society. When society is large, often give us idea to new product and service, then it is difficult to our firm to find the idea that can we convert into the profit or the product to the service. On the other side, on the same scale, one to ten scale, we never experience a lack of idea that we can convert into the profit and product service. So, in that way, we have put preambles in front of you. You can see in your segmentation which is the growth orientation or the entrepreneurial culture. And when you will see that your culture gives you the growth. And if you don't have a culture, i.e. in the culture, I have told you all the main ideas in which human capital is the most important capital you have. And you will get the expansion in terms of profit. But profit should be exercise and divide it into the human development. Until human development, innovation, not just the expansion of digitization. So, people have made digitization a new God. It's a new God. So, it should be. We should be in the digital world, but do it in a negative way. Thank you very much.