 We hear the tech crunch disrupt here with the Rift Cat and who are you? I'm Marek, I'm CEO of Rift Cat and we do virtual reality on Google Cardboards. And who are you? I'm Machi, I'm the business development for Rift Cat. So you start up, right? Yeah, exactly, we're start up and we're doing pretty well and we're here to show you what do we have. So basically, I enable USB technology. So you do a USB connection? Yeah, I do. USB host connection? Yeah, it's connected to the PC, but I can do it as well as a true Wi-Fi. But it's very crowded here, I mean Wi-Fi, there's a lot of Wi-Fi here, so it's going to be glitchy. So you have a special app running on Windows? Exactly, on Windows and on Android. And now, when I activate the USB, I can see the connection, but I can choose the Wi-Fi as well. That's cool. So you can go connect USB and untethered? Yeah, untethered. Yeah, exactly. USB cable is just more stable. And is it direct USB or the hotspot? Over a Wi-Fi. Yeah, that's fine. But you can do ad-foc connection as well, it doesn't matter really. And then I choose the USB connection and we have, wait a second, it's connected. And now everything is ready. I just press in the Windows, I just press, play stream VR games. So now you're going to play stream VR, which is only for HTC Vive and Oculus. Yeah, and Oculus Rift. And which is $700. Exactly. And you're going to play on any phone with a... Yeah, any on-card board. Exactly. Exactly, it's not normally, it's not available in the... It's not available in the Google Cardboard, but when we use our software and we press play stream VR, it starts to think that this is an HTC Vive connected. It's going to reach for several seconds, but it's going to stabilize for a second. Okay, and here it is, look, I can turn around and I'm going to launch a SteamVR game, Project Cars, which is made by the Italian company. Play in VR. Play in VR, yeah, it's just a typical... This is a typical routine that HTC Vive user is having. And we launch the game and now it shows up. But it's going to be full 3D, it's just the menu. And in the game, this is how it looks in HTC Vive as well. PC games take a long time to load, no? Yeah, of course. Nothing to do with yours, is that it's... We are not using any computing resources on the computer. You're not emulating, you're transcoding something, you're grabbing the image. Yeah, we are taking the video and we are using the video decoding modules, which does not affect the performance of the game. So basically, I can choose the game, for example, I don't know, the track or something in the game. But I can play any game, I can play Minecraft, I can play Subnautica, I can play Eurotrack Simulator 2, Windlands... Whenever the game is made for Oculus or for HTC Vive, it will play. Okay, that's it. That's it, look, it works, right? So is the quality as good as an HTC Vive? Not... Well, it's obvious that... It's better, yeah. Because you can have a 2K display. Yeah, you can, but of course, HTC Vive is, you know, a 600 euro worth of equipment. You can have a 4K Sony phone, and it's better than... No, it's not. Okay, so what's the difference? The difference is this costs... It's for free, our app is for free. But it's the free version, it's for free, but for 15 euro... How do you drive? In the... We are using the power, the gamepad, yeah. So basically, look at the responsiveness. I mean, I'm turning around, and it turns around instantly. It doesn't... There's no lag, there's no delay. I can do... Well, basically, I can play like in normal HTC Vive. And the difference, of course, there will be difference. It depends on the phone, it depends on the headset. You can... You don't have the trackers and the IR trackers in the room. Yeah. Can you add this? Oh, yes, there are options for it as a... Do it yourself, do it yourself equipment. You can use PSI's with PS Moves to track. They are using LeapMotion device as well. Our users are creative. Yeah, the WeModes can be used as well. So basically, it's a little bit like a do-it-yourself virtual reality. Backing and looking on the internet, you can do most everything with it. But there is still plenty of games that does not require hand tracking to play, like the project cars, for example. And it's a really great entry point for PC VR because instead of investing 600 euro upfront, you can just try it with our application. You have your phone and buy a 5 euro headset. 2 euro. Yeah. 2 euro, yeah. You give it for free, right? Yeah. Some other companies do. Yeah, exactly. This is Da Vinci VR headset made by Polish company. It's very comfortable. It's one of the best cardboards I've ever used. You can try it out. Polish? It's a Polish company, Da Vinci VR. And they sell it for 5 euros. Something about that. I don't remember the exact price. How do they make money, all these people? How do they make money? And how do you make money? We make money. Because it's free. Yeah, it's free. But it's a free version. But it's limited. The free version is limited to 10 minutes of gameplay. Every time. Aye, aye, aye. Yeah, but. But after the 10 minutes, you can restart the game again. Yeah. It just disconnects. After 10 minutes, it's just disconnect. But you can start as many sessions as you want. What if you want to play 12 minutes? How much do you pay? 15 euros. 15? Yeah. That's OK? Yeah, it's OK. It's not so expensive. It's cheaper than... It's not even close to the price of an HTC Vive or an Oculus Rift. So basically for around $50, you get a risk-free VR experience. Risk-free? Yeah. Because if you don't like it for 10 minutes, you're not going to like it for 15 euros. Actually, most VR games, after 10 minutes, you're kind of tired of it, no? I'm talking, it depends. It depends. It depends on the game, of course. How about... Since when are you launched? Are you already... We launched in March 2016. There was a beta version. And in June 2016, we launched with early access when the app became paid one. How many users? We are reaching 100,000 registered users. 100,000? Yeah, people really like our software. It's very nice. Where are you based? We are based in Poland. And how many hackers in your team? Real hackers, too. Just two. And the other hackers are just not really... No, no, we have a department which makes games. I'm also coding, but I'm coding mostly front and all that kind of stuff, but I'm now shifting to a CEO role. We have Kasia, which is a designer, but she's also a founder. And we have plenty of people working remotely with us. Is it a lot of cash? I mean, successful? Yeah, yeah, we are not pressured to raise another round of funding. So what are you doing here? We are seeking publicity. Publicity, you want to show our product? Yeah, we are seeking publicity because this is a really good product and people really like it. And the only thing that's left is to show people that such a product exists. That's what we do. So what I'd like you to do for like 15 euros more is put some IR tracker and beamer in a room. So you have the whole complete package. Yeah, but you can do it, well, you can do it yourself. We, as a software company... We give you a software that you can build on and you can expand yourself in your home. But every successful software company has to sell hardware also, no? Not always. We feel that if we try to split into three different products, nothing's going to be good. Here we come to the one thing and we let our users expand on whatever they want. Is there any chance that Oculus or HTC is going to block you? No, Steam send us an HTC Vive 4.3 because they liked our product. And then later on they accidentally... They accidentally broke our drivers. Yeah, they accidentally broke our drivers so our software didn't work. So we told them and they released a patch in 24 hours for their live Steam servers. They released a patch and there's patch notes saying a fixed RiftCAD driver to work with the latest Steam VR driver. So basically they're taking care of what they're caring about. We're doing promotion for them because not everybody's going to buy an HTC Vive off the rack. And for them, it's easier to support us because people get the idea of VR. They buy the games anyways. And later on they will buy HTC Vive anyway and another thing is that entire VR industry is now fighting to get mainstream attention. So basically anyone who can bring the PC VR to the people and make it more available is welcome. HTC Vive is great but you have 100,000 users. You're already bigger than HTC Vive. Yeah, it's easier to gain registered users for the software than getting people to buy 600 euro device. It's just easier. Can you consider other business models maybe provide the software fully functional for free but make money similar? We are actually working right now with a couple of headset manufacturers to be able to deliver our product with their headset. So as a bundle deal. So whenever you would buy a specific headset you would get the software for free. It will do it with the price of the headset. Also several manufacturers are interested in pre-installing our application in their heads. Because they have a headset that is still Android based but it has built-in Android device. Nice, and it could be an all-in-one VR headset. Exactly, an all-in-one VR headset. Exactly, and then we're working with them to include the product with their product. So whenever you get a headset and an all-in-one headset you would have an experience out of the box. Nice, what's next anyways? What else do you have to do? Well, what we want to do is because we use the point where we are comfortable but our next challenge is to scale this up to make this like to make a big impact and become a instead of becoming a good lifestyle business to become a huge company. So we have to create growth now and maybe some day partner with Google for example who would be interested in applying such technology in Daydream platform. So we are planning short term but we have a vision for the long term as well. Does your app not work with the Daydream APIs and everything? No, no, it works but it's just, you know, Google is a big player so maybe they would be interested to like make it integrated into Daydream platform or maybe pre-install it with every Android. And how smooth is it of a Wi-Fi? Is it very, very good? It's similar to the USB connection. No lag, no issue. No, of course it depends. If you're getting crowded network then it starts to get laggy but then you will connect to your... I know it's not going to work. You're not going to play it. The public networks are overcharged. It's working the best over 5 GHz Wi-Fi network. 2.4 GHz network can be choppy. But it's more compressed on the Wi-Fi, right? You compress the... You can choose the settings in Rift-CAD at which bitrate you want to send it. So basically the higher settings you set up, the better visual fidelity you will see but also if you get too much then your phone might not be able to decode Maybe somebody can connect the USB Type-C dongle that has 60 GHz or something faster. Yeah, yeah. Actually, this is just impossible. That's why we like to work with people out there because people get crazy ideas and they do them for us. We need to deliver a good piece of software and people will make the hardware for it. Like I said, I've seen a setup with 3 PSI's and 3 PS Moves within the room and he did a room setup with just a couple of controllers. Our community is amazing and we love them. We are trying to be very close with them. We are also... We are featuring their creations a lot. We want to be close with them and we are always honest with them about the development, what's going to happen, what we do, why we didn't release something in the patch or something. We are always communicating because we want to be close with those people because they love VR the same way as we do. Is it in a forum? We are communicating with them through social media, like Facebook, Twitter, et cetera. We also communicate with them through Reddit. We also have our own development blog where we describe the patches and they comment. They send us email, we have an active help desk in which we are leaving no one without response. Usually we are responsible within 24 hours and we can help you with setting everything up and all that kind of stuff. Nice. Maybe the next step also is we can stream the games over the cloud. Is that too hard? You don't need to have a Windows PC anymore. It's too hard, right? Yeah, it's not that it's hard. It's the limitation of the network. I guess, well, we thought about it, but the limitation is not only the network but the speed of light because moving the signal from Berlin to, for example, Minsk in Belarus, it will take some time and this delay, we cannot do anything about it because it's basically... It's physics. Yeah, that's physics. It's physics. That's the first problem. The second problem is streaming such video is a huge amount of data. So cloud servers would cost a lot to stream this over the internet. What's the good bit rate for this? 15, 20 megabits per second. So that's kind of a lot. And doing this in real time, it's not feasible business-wise because no one would pay that much money for it to... Maybe you partner with ISP? Like VT, virtual media? Yeah, maybe. This is something we can consider, but not now. It's just something for the future. Now we want to deliver a good user experience to the users so they can play their games on their phones. There's plenty of possible directions that this technology can go. And, well, we are up for opportunities and we have a lot of plans for this. So stay tuned and watch our development on blog.ritkat.com and you will see how we do, how we work and how we do all...