 The journey of transforming the public's perception of mining starts with raising awareness and increasing knowledge about the industry. Mining to me aims to change the perception that mining is irrelevant to today's society by providing engaging and educational YouTube videos to the public. Here's how it works. The videos will be in the range of two to seven minutes made in an animated infographic style. They will be uploaded to our YouTube channel once every two weeks and shared to our Facebook page. The videos will be constructed so that the average YouTube viewer will be curious from the title and the intro slide. They'll be consumer oriented and targeted towards drawing curiosity so that people with little to no knowledge of the mining can understand easily. Some examples of the video ideas include what is your iPhone made of? How deep is the world's deepest mind? And why do electric vehicles depend on mining? To draw the audience's attention, the videos will rely heavily on the usage of visuals and comparisons so that the audience can connect to the information easily. We believe that video infographics are the best way to deliver information to audience age 18 to 30 because it allows the information to be transmitted extremely quickly using both a visual and audio format at the same time. In a world that suffers from information overload, capturing and retaining the audience's attention will be at a premium. The part that we would need help on is creating these videos and marketing. The funds from the contest winnings will help us to outsource the animations to create top quality content and also to hire a marketer to ensure our contents can be seen. As for us founders, we will pump out the content ideas and manage the social media channels to ensure any further questions about mining is answered. If you do a quick YouTube search, most of the mining videos are either long-form documentaries or talking about the history of mining. There's very little content that talks about how mining is related and relevant to the everyday person. To reach out to the general population, mass media distribution is the best way and it will be even better when combined with engaging content. This is mine to me.