 In the moment, like I said, we all played college sports. My college football coach had a 24-hour rule. You had 24 hours to celebrate a victory, 24 hours to mourn a loss. And then after that, it's back to work, right? So you lose a game on a Saturday, you come back to practice Monday morning ready to go. And that's what it was. We were pissed. We felt like we lost the national championship on television for everybody to see. So on that flight home, we were like, damn, what's going to happen? Barbara Corkeron just scraped a pen across her tongue because she didn't like the flavor of our coffee. Like this could be really bad. But then on Monday, it's like, you know what? Let's improve the formula. Let's improve the packaging. Let's pour the samples. Let's just go control what we can control. And we bounced back from that tremendously. Shark Tank is what you make it. You know, I think we exploited, like we had a little bit too much liberty with how we promoted the episode just because they're pretty strict with like, you're not allowed to say assing on Shark Tank.