 We just need to show people how to use these things. Showing them recipes, how do we make it easy? Like, maybe we put a QR code on it. Very promptly, everyone's like, no one uses QR codes, don't do that. COVID happens. People use QR codes now. Like, can we do the QR code thing? Not only showing recipes, but we have textable shopping lists. You click into a recipe, like a ginger and miso roasted salmon. Like, oh, that looks good. You can click Text me the shopping list and while you're in store, you get the shopping list. We don't use content to sell our product. The content is part of the product because we need to be educating consumers.