When using online video to advertise, it's critically important that you get your audiences attention within the first 5 seconds, or your throwing your money down the drain.
You may have the best video in the world, but the sad fact is that no-one will ever see it if you don’t immediately engage your viewers with a hook.
So how do you hook the viewer in the first 5 seconds? You must get to the CORE of your message, and hit hard on the pain points that your video is solving for your customers.
You don’t need to solve the problem in the first 5 seconds, but you do need to let the viewer know that it is worth their time to continue watching.
So before you make any video ask yourself these two simple questions:
1. What is the SPECIFIC PROBLEM that this video solves for my viewers?
2. How can I create a HOOK around this problem in 5 seconds or less?
If you use a hook in your videos you will get results fast.
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We’re Josh and Matt, and over the past few years we have been building a huge body of creative work. From developing our own TV shows that are broadcast around the globe, to creating digital content that has gone viral, to working with hundreds of small businesses producing and marketing online videos – we have done it all.
We specialise in working with small businesses to create and market online videos that cut through the noise and position their business as the ideal solution for their customer. We’ve developed a powerful inbound Facebook Marketing System that allows businesses to leverage these videos to effectively reach highly targeted audiences and drive sales.
Book a free strategy session with us: www.jumbo.co.nz
