 What is up everybody welcome back to the channel you guys in today's video I'm going to be simply helping one of my friends slash client. A top producing real estate agent in the state of Texas, Heather, I'm going to be helping her go step by step set up the entire conversions add through Facebook through your ads manager so if you guys are in the business of capturing leads, getting to schedule appointments or make cells conversions is what you want to be running you know many many times we go into the ads manager, we click that green button. We look at all these different objectives and we're overwhelmed on what to pick right I'm going to walk you through this going to be a tutorial is going to be a step by step training on how to run this conversion ad for leads okay I'm going to show you her funnel. I'm going to be showing you different different steps within within the setup process that that are super important, and I'm going to try to try to hit on as many details as possible, while we set this thing up okay so. Again, if you're in the business of capturing leads, getting appointments or making cells. This is the type of Facebook ad you want to run and it is conversions okay so enjoy this step to step by step training and if you guys are new to the channel my name is David I'm out here in San Diego. I've been helping real estate agents and small business owners run Facebook ads market on social media successfully since 2016 so if you're new subscribe, smash the bell for notifications and drop me a comment below. Let me know where you guys are coming from. And let me know how I can bring value to what you're doing online. Alright guys so enjoy this training give me one second let me get Heather on the line. Okay, so. Let's get this thing started so what the very first step you should always do is posted here like you would any other post. Right, so the ad goes here on the business page first so create post upload the video, write out the text. This is where it goes first. I. Yeah awesome so we'll, we'll go an image route and test that out and that's the thing about these ads to you always want to test you know and. And so you want to you want to for sure have a budget in mind right you want to have a budget in mind this whole lot of people don't have our real budgets like and you don't have to start a lot at a lot like you can, you can start at at. I mean real estate leads. I mean you got to really think about it like a real estate lead is an expensive lead, like if you were to buy a real estate lead anywhere. Because I mean I was in mortgages so when we bought mortgage leads, we were spending anywhere from, we were spending anywhere from 50 to 100 bucks per lead. And that was freaking back in 2010. So it's like here, a lot of people think that hey can I just spend $4 a day and try to capture leads. It's like shit, I wish we could like if you can get leads for $4 a day by bucks a day. You can crush it you could turn around saw that lead for 50 bucks. You know I mean but really that's not the case so you have to kind of somewhat have a budget in mind and I would say minimum minimum is $10 a day. Like. And so if you were going throughout the whole entire month, you know having a just mentally preparing and just overall preparing for 300 a month. If you want to do that then you can start scaling up after that but at least, you know, at least going off of let's just say $10 a day is kind of where you want to be. And that's why it's so important to show your face like that's a great image right there. You know so the difference again here is now that we have now we have to write everything versus saying it in a video. So, let's write this out, and then we'll post it here, and then we'll go back into the as manager and and run it as an as an ad. Okay. So, there's there's three steps to to this text writing. And it's the same when it comes to when it when it applies to a video. Okay, so if I was saying this in a video it'd be the same three steps. So, here, here are really the three steps so step one is is calling that audience out. Okay calling that audience out. That's our first line. The second, the second step is telling some type of story, like some type of short story. And so my name is Heather Swan and I'm your local real estate expert. I've been in the Dallas area. Actually, you you've only been there for for so long so maybe not put. Well, since I've been back. Yeah, I mean I've lived here, you know, I've lived in more for work my whole life. Okay, okay. Let's add that so my name is Heather Swan and I'm your local real estate expert I've been in the Dallas area since. So we're going to tell just so yeah go back up so we're going to we're going to leave I have a free gift to but we're going to put some sentence before that. So here we're just telling step two again, we're just telling a brief little story. I pretty much grew up here, you know, shit right that in then that's one try to talk about so this is a brief story. So my name is Heather Swan and I'm your local real estate expert. I have lived here my whole life or I've grown up here or I have. Yeah just tell that tell that that that that tell that brief story. I've lived in the DFW Metroplex. For whatever time, and I have seen the real estate market shift in so many ways, right tell some type of little brief story like that. Perfect. Perfect. So, in this free sellers packet I'm giving you in this free sellers packet comma, I'm giving you all the special secrets that I advise all my clients with when it comes to getting top dollar on their home. Perfect. You're going to enjoy, you're going to, or something like let's let's wrap it up with one sentence. So you're going to enjoy all the information or you're going to benefit or you're or you're going to get something like that you're going to miss free seller pack and give you top dollar in the home. This packet is super informative, and you're going to learn a ton or something like that this packet is super informative, and, and you're going to, and you're going to gain yep you're going to gain a ton of knowledge. When it comes to you're going to gain a ton of knowledge. When it comes to the Dallas real estate market and the do's and don'ts of what it takes to sell, or something like that. Right, like, so, again, step one, calling out that audience step to telling a brief story and using a case study or using a past client or using or use a past experience to kind of paint the picture. And then step two, and then, and then step, step three is the call to action. Right, so, maybe, maybe we may not leave me, maybe we may not need that I have a free gift to give to you today or if we can maybe put that somewhere. Right. It's super informative, and you're going to get a ton of knowledge when it comes to the Dallas real estate market and the do's and don'ts, and the do's and don'ts of what it takes to sell, or something like that or what it takes to list your home, or what it takes to to list your home. In today's in today's market. Perfect. And then so that that one right there that line. Yeah, you can delete that. And then you can you can put down load your free copy now or click learn more to download your free copy now having your home ready is show I keep this. Let's put that somewhere at the top. Let's put that. Yeah, we could probably put that right right at the top of the second paragraph. So, yeah, put it yeah attention, attention homeowners in the Dallas Metroplex having your home show ready is crucial. Those first impressions are everything. My name is Heather. That's awesome. Perfect. That's awesome. Awesome. So now let's go down to the bottom and close it out with a call to action. So it's all about clicking learn more it's all about downloading your free seller guy click learn more to download your free copy now. Click learn more to download your free copy now. Perfect. Awesome. Awesome. So, again, video is everything but this right here is just as powerful the fact that I'm seeing your face and I'm going to keep seeing your face in my newsfeed. That is powerful. So go down real quick over the image and click on edit see if there's if there's anything we can. No, no, no edit right. Yeah, right down the image. So click that real quick. And then. Yeah, that's fine. We're good. Okay, so cancel and then and then save. I'm going to hit this. No, no, no, no. So just post. Okay, cool. So that's step one is post it on the page first. Okay, same thing with the video. If that was a video then we would have hovered over the video just like we did the image we would have clicked edit and then we would have added. I think it's called Facebook calls it a pay a title, they call something title, but we would have added something on a video and we'll do that next time on a video I'll show you what, but I'm wondering if I should just put a house there instead but I don't know. No hell no that's my point. That's why it's not the same. Everyone does a stupid house. No, we need to see your face like that's the branding. Right. That's the branding it's not a house, not at all. So that's perfect so now we go straight to the ad manager, and we run this ad. So now that we're in the ad manager, click on the three lines let's just double check the audiences so the moment you put up an ad. In this case, click on audiences. This is a post this is an image post right it's an image post. So this custom audience only needed to be set up once, which we already did. And it's and it's that audience right the first one people who engaged with any post or add. Okay, so, so that audience is going to everyone who engages with that post and add is going to go into that audience. Okay, now, you only need to do that once. From this point on, if you do do video, or you are going to do video but when yeah when we do our next ad, hopefully it's a video. Every time you put up a video, you'll come up here you'll come back here and create an audience for that video. Okay. And I'm recording this for you so don't worry. But that's the that that's the time where you'll always create a new audience, and it's all about audiences it's all about audiences. Okay, so in this case with the image, everyone's falling into that audience and from from from ad number two and on, you'll always want to target that audience. Okay, so people who engaged with any post or add so as we go and set up the ad I'll show you where these audiences would go when you retarget them in the future. But, but yeah so that's good so we're good there so now click on the three lines to the left and let's go to the ads manager and let's set this add up. And it'll redirect me to my cartridge where I have where they download my ad and everything. And then we'll get to there yeah we'll get to that part we need we need the opt in patient and I go in go and grab it now. Okay awesome so custom audiences are good custom conversion is good. And then now we're good so click the green one, and we'll go straight into running this ad. So now over here, we're going to go with conversions every ad from this point on is going to be conversions. Now, we had to set the custom conversion first. And that's what we already did so we're good so now here hit the drop down right there. This word will name get in the habit of naming everything here so scroll down, open it up scroll down down down down scroll down. There's all three, all three titles. So, this is step one. Okay, so all this is is giving each step its own title. And the reason why this is so important is because when you come back into the dashboard, you want to be able to look at the title and know exactly what add that is. Okay, you don't give it a very detailed description title, then you won't know what add that is you have to click on it. You can do that. Yep. photo add photo add photo add number one, you know photo add photo add number one, and then in parentheses so so so as you move forward, you'll want to give every every every post every image every video give it its own name, and that's the name you'll put over here. Okay, so if it was a video where you were wearing a red dress. I would have put video in red dress. Okay, right, very detailed very specific. So photo add, or you can even put headshot, because if I look at that I'd be like what photo, right I would probably think what photo, but you know as long as you know that's all that matters but again detailed is super important so headshot add number one headshot headshot. Yeah, perfect headshot add number one awesome. Now in parentheses it's not stellar guide in parentheses. In parentheses it's conversions. So we want to be able to look at this on the dashboard and automatically know what add that is it's a headshot add number one and it's a conversion at sellers guide perfect. Okay, cool. And then the ad set what I do in the ad set is I'll just simply title the the area we're targeting and then and then maybe the budget. So in the ad set no leave that leave that just title. So, whatever area we're targeting. Whether it's the city whether it's the yeah if it's Dallas that Dallas Metroplex perfect and then and then and then maybe in parentheses put the either the daily budget or put the total budget. So, I'm trying to think what I need for the week. Like, break it down. So just look at it. If I did $100 and they said that that's not really enough. No that's actually good. Like if, again, we want to we want to gauge it. We want to really start it out at at at 10 days like let it run for 10 days. Yeah, the same but and and once you really start to catch momentum then then again as I mentioned earlier on our other call where I want you to have a video or or even in this case an image have one ready every week. So should I just do $50 then for a 10 day ad. Well what I'm trying to explain is the fact that if if weekly is is the strategy again sometimes we'll need to run another one next week sometimes we won't maybe this one's crushing it and we don't need to put out that next one. But again, get in the habit of making a new video or add every week just get in that habit no matter what get in that habit every week. So today's the day today is today's Wednesday. Every Wednesday, Heather needs to have a new post regarding her seller guide on that business page. Okay, no matter what no matter what. Now, with that being said again sometimes we may not need to run the next one. But what you want to do is look at the overall month and look at the budget so if our budget is 200 a month, or if it's 300 a month, or if it's 400 a month, just break it down by week. Okay. I can do it I can do it by week. You could do it by day like you could you could set the calendar to run the ad what however long you want so. So again if if you're saying 100, then then then what I would assume is I would assume that the budget a month, the budget per month is 400. Okay, because if we're trying to run one per week. There's 100 per week. Right so whatever I wanted to do a month of like let's just say 250 for now or just like this one with that. Yeah, perfect well then divide that by divide that by four. So divided by four 62 bucks for the for for the week. And that's something you want to stick with stick with that that again as I keep going out there consistency is everything you have to run these ads consistently. Okay, no matter what no matter what the next one is going to be just some tip on my seller's guide for them to download it. That's going to be about that about that every every ads going to give you is going to be about some tip regarding the seller guide. Okay, you know, and and and and having the seller guide here's what I would do for you. I would I would probably go down to to to like I don't know what's out there kinkos or office depot whatever you guys got, and go print out. You don't have to print out the whole thing because how many pages is it maybe maybe printed out maybe not maybe only print out the first five pages because no one's going to know and no one knows. Oh, yeah, I'll make it into a nice book, you know, type. No, no, no, what I'm saying is that you can, you can just you don't have to print out the whole thing, you can just print out a few copies and hold it in your hand it could be a good prop when you're doing a video. Right. Hey guys, I put together this 2022 seller guy take a look at it. Right. So it can kind of be a little prop as you're doing your next, your next ads your next videos. That's what I would do for sure and print a copy one. I mean, excuse me, print a colored copy one. And that's what I'm saying that color copies can be expensive. So don't print out the whole damn thing maybe just print out a few pages. Okay, and as long as you're showing us the cover page, right that's all we really see. So it's up to you to print the whole damn thing or just print a few pages but having it as a prop can be really good is what I'm saying. Perfect. Okay. And even and even taking a picture of yourself with it. That could be a that could be an ad. Just a simple image, you doing a selfie holding your freaking sellers getting your hand. And it's a nice color copy of that seller guide. Okay, perfect. Right. Those could be great images. So here, Dallas, Dallas Metroplex and then in then again just put put the budget. Put the but in this case, I want you to run it for a little longer than seven days I want you to run it for running for 10 days running for 10 days. So, so take it up to take it up to yet actually you don't have to put, you could put 10 days and then just put put the budget put the budget spend I don't know 70 bucks 75 bucks spend 100 bucks. So 70 perfect Dallas Metroplex 70 and then and then and then 10 days, 10 days. See so so that breaks down to $7 a day obviously so that's better. Yeah, exactly. Exactly. So that's not that's not the best. It's not the worst. It's just right there in between. So, so let's start out with that. Let's run that. And then the third time the third title, you can simply use the same title as the top headshot ad seller guide. Yeah, same thing. Okay, cool. And then in the parentheses for this one take away conversions and just put an image. Okay, cool. So that that's that's choosing the objective that's titling everything here and then we hit continue. Okay, then we go to the next step which is simply if you're in any of these categories credit housing politics. You always have to hit the special ad category so hit the drop down so see you see at the top you see your title that's what we just named the title. So here you always got to go housing and then United States leave it as is and hit next. That's step one. That's it. So that's that that's tab number one is what I call that and I'll show you the tabs as we go back to the dashboard but that that's tab number one. So now we come over to step two where we already have the title. Right. And then down here we see website. We see our pixel, and there is your custom conversion. So that's the conversion event that's led in Facebook know, and we're going to put your opt in page on the next step. So when they click learn more they go to your opt in page but here is where we're telling Facebook about the conversion event. This is the most important page, we're trying to get people to. That's that thank you page. That's the seller guide lead conversion so here, take away the daily budget hit the drop down and go to lifetime, and then just put in 70. And then let's adjust this calendar the start date we're going to. And when you run, when you run, when you set up these ads always set it for the next day. So that's at 6am local time so here it's Pacific so just do do do do do for do for am do for am because that's six, six am your time so perfect and then and then change the end date and then change the end time to match the same, the same time. So go from what are we going from the 20th to the to the 30th. Oh yeah, 10 days. Okay and then change out that 1pm. Yeah, change that out for am. Okay good. Okay perfect and then. And then we'll scroll down. So here audiences. Now we're not going to, we're not going to put any custom audiences now because this is our first, our first ad, but at number two and on at number three at number four every ad from from number two and on. You'll want to start retargeting these audiences, at least the audience from this ad, right the audience from this from this ad. So where you'll do that is you'll click there. Custom audiences do that or I mean if I if I don't put anything on this one will that make my audience not as good or my not at all. You don't have any you don't have anyone in the audiences really click the click in the box search existing audiences. These are all of our custom audiences, but you don't have any there yet. So we just set them up. Right. So they're fresh. They're ready to go. That's why on ad number two is when those, they'll be some in this audience. They'll be some in click the drop click it again click the box. They'll be in that people who engage with with any poster at that first one. So again, that's this ad that we're running right now. When we run this ad for the next 10 days, people are going to engage those people are going to go in that audience. Okay, so that would be an audience I would retarget at number two and on. Okay. Okay. So right now, nothing goes there now so locations. So go in and choose locations go in and put in that, that area, X out the United States. Get rid of you. Get rid of that. Yeah, exit out to the right. And then hit the drop down real quick to hit the drop down people living in or recently if you look if you look the other these are very different. Right. Very, very different people living in this location people recently and people traveling. Right. So we always want to go with people living in. You can go wily. And so here's the deal. You just went wily. That changes our title. So go back up to the top, take away Dallas Metroplex. It's wily. Right. Again, we're trying to be very specific. But my ad, I don't have to change anything on my ad right now just and no one sees this part this is just internally this is just to help you know exactly what add this is. Right. So, so that's good so that's good that's good we're good there so scroll down scroll down we got wily and 15 miles so is that your is that your farm is that what you're, would I get more people if I have a lesser radius. Well, yes, technically you would if it was lesser but that doesn't matter I mean, I would focus on just my backyard like I wouldn't give a damn who's 50 miles out. You want unless unless you want it's totally up to you, whatever. Can I change this or like move it to where I well this this is good. This is fine right here. No you totally can or you can extend the mileage or you can just drop a pin take away wily Texas and just drop a pin. So you can you can do hit the X to the right. And then just click on drop pin. And then just choose whichever area. Okay. Okay, cool. Perfect. So that kind of. Okay, so then. Title, dropped, dropped pin, and then put the miles, the mile, the radius dropped pin. And then, and then maybe take away Metroplex because that's, or unless that's that's what that is is that the is that Metroplex area. I mean this is still considered the met it's down support Metroplex so. Okay, again whatever whatever helps you know exactly what that what that is that I mean I don't know any of this stuff so. It's just to help you know. Okay, cool. And then at the top did you put 20, 20 miles in the title. Yeah, so put dropped pin Metroplex 20 miles. Perfect 70 bucks 10 days perfect. So again, just details helps you in the in the future. Okay cool so that's good lifetime start date and date we're good there we're good on the targeting scroll down. We don't need any detailed targeting words. When you put scroll down. So this right here detailed targeting. Sometimes it's good to put words in there sometimes it is, especially when you're marketing a more general product or when you're marketing nationwide or even globally. Like if you're selling you know something on the online like you're selling necklaces targeting the country or maybe even targeting the world world and and narrowing it down to specific interest keywords. Would I be like home buyers home sellers. Well if you were targeting again nationwide, or around the world. Okay, only targeting a super small local area. Okay. I don't want to, I don't want to exclude anyone. Like I just want, because only a little area so I want to try to get as many as much exposure in that area as possible. And again that part this part is testing as well will test this one one, this one will run with no detailed targeting words. Our next ad will put a couple keywords. Okay, and just play it by ear and just test it test it test it. So here's another part of testing automatic placement or manual placement. So when you're automatic placement which is recommended what Facebook says recommended but, but it can kind of, it can kind of be up to you it's based on testing so when you go manual placement manual placement. This is, this is automatic placement so all everything you checked here, that's automatic placement so if we left it if we leave it on automatic placement. All these check marks is just simply showing everything that's going to be put everywhere that's going to be posted, which can be a good thing, which can be a good thing. But sometimes I put my consumer hat on right we're consumers you and I were consumers we're on the damn platform all damn day. Where is your attention. Right, like when you're on Facebook. What are you looking at watch go to Facebook real quick pull up your tab that's open right there Heather one. Heather yeah go to your newsfeed click on the home just go to your newsfeed. No click on the home at the top little house looking thing go to your newsfeed. As you're scrolling through. Again, your consumer hat is on. Where is all your attention. Are you looking to the left of the page are you looking to the right of the page. All your attention is in the middle. Yes. Right. So again think as a consumer your your attention is right there. Very rarely am I clicking ads in the stories in in the on the right hand column, watch go back to the ads manager, scroll down look at everything that's checked. Very rarely am I looking at go down scroll down look at everything that's checked. So very rarely am I looking at the right hand column video feeds. I'm never in the marketplace. I know a million I know a billion people are, but I'm not really there. And it doesn't really matter me actually you it doesn't really matter but again we're thinking as a consumer here. And I actually believe we're just just like every other consumer, and we can kind of probably speak for almost everyone almost everyone whereas like dude, very rarely am I ever looking at Instagram shop. Right, or Facebook group. And uncheck these in. That's what I'm trying to say is that the fact that this part is testing we can go in and uncheck everything. The next ad you can check everything. This is all part of testing. So what you can do is maybe. Yeah, in this case let's uncheck everything started the top uncheck messenger uncheck audience network, uncheck, uncheck Instagram. Uncheck it yeah and just leave Facebook and then here just go with the newsfeed so scroll down uncheck everything else Facebook stories unchecked in stream unchecked. Interesting, uncheck, uncheck, uncheck, uncheck everything. So, I like to test this when the budget is not that big. Right. So if we're going seven bucks a day really what it is. Then I want every single penny to go to the highest attention grabbing part on real estate which is the news. Okay, right. So, so it's only when you have a bigger budget you're into and you want to test even more you got the budget to test all kinds of random shit all kinds of random ads. That's when you can just start playing around with all this stuff, or you can go to automatic placement and let Facebook put it everywhere. Right, but this is good for now so so let's go back up to the top going back up to the title now again let's let's reword this title. So, dropped pin, dropped pin Metroplex 20 miles, and then and then and then put dash edit placement, or put newsfeed only Facebook FB newsfeed only right something like that. Facebook what newsfeed only. So again just based on what you checked. So, so FB newsfeed only. Perfect. That's it. Okay, scroll down, all the way down down down down that's all. Okay, so that was it. It was either edit, go back up real quick it was either edit placement and do all that or or go out and go down go automatic placement and let Facebook just posted everywhere. And at the same time, at the same time Facebook, they don't. Again, they're all about making money to not going to put that ad, even if you went automatic placement. They're going to put it everywhere, but they're only going to, but not only. That's not the right word. They're going to put it everywhere. And they're only going to really narrow in on where the highest engagement is coming from, because they're into making money, and the only time they make money is when they can, when is when there's activity on this ad because you're charged, you're charged when you're charged daily you're charged on the seven bucks but but what is the seven bucks going towards the seven bucks is going towards all the activity, whether it's whether it's a click, whether it's a engagement, we're paying for all this stuff the seven bucks, it it's paying for all this activity. So, Facebook is only going to even though if you went automatic they're going to blast it everywhere, they still only really focus on the highest engagement. If you notice that the newsfeed is the highest engagement and none of the other shows is working, then they're not going to focus and put it continue to put it all over there they're going to only focus on where the attention is coming from because that's where they're making money as well. They're like our partner in this, you know they're they're going to place that ad work and get the highest engagement. So, that's why it's it's testing it's testing this one will just go newsfeed and scroll down and then and then we'll play around with it again on on the second app. So, that's all for that that's that that's step two. Now go next. Nope, hit next. No, hit next. And then this is the third and final step so now what we're going to do here is we're going to make sure that the Instagram account is there even though we're not running this on Instagram. Just go ahead and add it just for the hell of it just add it here just so you know to do it later add Instagram, add Instagram placement. Okay so select your Instagram. Now go connect account. Go connect account. I don't mean to do that anyway so. No you're good so we'll simply log in here. Okay so good so now hit the already connected to Facebook. Okay so you may have it connected to the other Facebook page. Yeah. Okay so we'll we'll worry about that later. So here at setup create ad hit that drop down and you're going with use existing post. And then select post. Okay perfect and then find that post. Yeah would have been way at the top. Okay so when you don't see it. When you don't see it here. Yeah, go to the it's not at the bottom of the very top. Yeah. So, so when you don't see it for whatever reason. Let me show you how to find it so go to Facebook go to the go to the post, leave this here go click on the Facebook tab at the top and go to that post. No no leave it here leave that leave us here go go to the tab at the top Facebook. No the tab the tab that's open go to your Facebook page. Oh, okay. So, over here click on your name right there go to your Facebook page. Yeah go to your Facebook page, and then go down to that image and go and click on the image. Click on the image. So this is how you this how you pull it if if you don't see see it there on the other page. Right here at the very top, there's two sets of numbers in the in the in the dot com in the URL tool toolbar at the top. Okay you see these are two sets of numbers 104338 that's one set the other one 140017117. There are two different sets of numbers. I don't know which one it is so let's pick one so just choose one at a time. It's going to be one it's going to be one of these numbers. So copy this go back to as manager pasted in and see if it if it's out yet pasted in hit enter. Okay, so it's not that number so let's check the other set of numbers. Okay, so it's not pulling up that way okay so now go ahead and go ahead and exit of this part. What we're going to do is we're going to simply enter post ID right below that select post, enter post ID down enter post ID you see it in blue, that little button low link, enter post ID pasted in there, and then see if anything pulls from there submit. Okay, so this post can be used as an ab because it doesn't exist. Are we are in the right business page. So I think I hope so no I don't think we are I don't think we're going to go back up, go back up. Yeah you're in this other one, you're in that other hit that drop down for Facebook page. Why do you have to. Oh, I don't know because once for California. Okay, okay, okay that's what it was okay so yeah shit you always know you're in the friggin right again I didn't even catch that. But that's what it is so now use existing posts so we got that select post hit select post. But if we didn't see it. That's how you would have done it you would just, you would just put in the post ID over there so check click it, click your face there there we go. So, so again, if it wasn't there you would click, you would have clicked on the post ID one which is what we put in and you would find you would have put those numbers in. Okay, so hit cancel right there perfect now add button. And this is where the opt in page go so grab your link for the opt in page. Perfect so copy that link. That becomes the learn more button. And that is that so update post. Perfect, and then scroll down. So you always want to make sure that that box is checked website events and then select a domain click that drop down. Sometimes is there by default sometimes not down select a domain hit that drop down domain. Select a domain right there. Okay, so go with your pixel though green dot. Okay, so that's the domain. That's the domain. Okay, so green dot website events box checked offline events checked, you're good so now hit publish, and that is that. So now what we can do is we can, I like to kind of test it a little further as well so let's let this thing publish. Sometimes when it when it gets stuck like that. I'm glad this is happening because I'll show you what to do to unstick it but that happens a lot you'll go and hit the green publish button and then it gets stuck in the blue publishing one of three. So, when that happens open up another tab, go to your ads manager. So let's go back to the ads manager. Okay cool and then now you'll see the blue button in the top right, and it should say yeah I'll say three so click on that those are the three steps that we just went through. So you're going to click on that and then click on the green publish. Yeah, green publish. And that pushes it through so publishing to a two three of three and it's green so always when it turns green like that in the bottom right. That's what you're always looking for is it to turn green. Another tab 24% close out that one. And so now, yeah just leave. So now, go back as manager. So now over here as manager the tab that's open as manager. Yeah, I was my, I have to move my. Okay. It was missing like for some reason it's, there we go. It was blocking it. Oh that zoom bar. Yeah, the menu bar. Okay cool so now. Three tabs that we just went through campaigns, ad sets and ads. These are your three tabs so now if you look, you know exactly based on that title, you know exactly what add that is. So how much I'm, how much I'm doing it a day. Well, well yeah we set the calendar we set the budget, and then if you check the box to the left. I didn't know if we set the budget or not it's not what I'm sure. Yeah you put $70 for lifetime budget for the calendar. Got it. So check that box to the left of the blue dot, and then click on the middle tab on the middle tab ad sets. So here you see the title. That's why you always want to name that title because you would have known the answer to that to your question a second ago if you would have named the title the right way, which you did name the title the right way so to answer your question all you got to do is look at the title. So hover over the title don't click on it just hover over it $70 10 days. Okay, right. That's why naming it is so important. So, click on the third tab ads for one campaign. And then now under the title headshot ad number one, click edit. So, click on edit and then to the very very right top right click on share that drop down share and then go down to Facebook desktop newsfeed. And then just take a quick look at it. So this was going to look like when it goes live tomorrow at 6am. 4am will Pacific time. Yeah, 6am your time. So right here, you should see it pop up right here. And if not, then we'll do it again. There it goes. Okay, cool. So, there's the ad. So, the editing of it. I don't know if we if you cropped it that way but but obviously those borders, right is a little eyesore. Yeah, but it is what I change it or no. Let's see. Sometimes you can go back to ads manager and then click on right to the to the to the worded ago, go to change post. No, actually it's not change posts. Yeah, so now now you're good. Now you're good so publish. Yeah, so go ahead and publish. And you're good but go back to the Facebook tab real quick, the top Facebook and click on so again part of testing is clicking on the learn more and making sure it's going to your page. So, you always want to just do basic tests like that. Okay cool so bam. Awesome. Click the button. Click here to download your free copy. Now, download free today. Perfect. Awesome. That's how you do the damn thing Heather. Awesome. I appreciate you get me this one going and then what I'll do is I'll schedule an appointment by next you said 10 days so before that 10 days is up I'll have another video and then we'll when I set my appointment with you next time do I do it on Facebook ads now versus Cartridge since we got that yes yes do the Facebook ad tab on my calendar. And then also let's chat. Again, every Wednesday is your day. That's how that mentally I would write that down not mentally but I'd write that down I'd write that down I'd make it every Wednesday a new a new post for an ad goes up. We may not have to run it, but at least you're in the habit at least you're building the discipline of doing it of doing it yes of doing it so every Wednesday and then let's chat let's chat in seven days let's chat in seven days from today so let's chat next next Wednesday. Okay, so schedule for next Wednesday and you may not see next Wednesday on my calendar just yet but but make a make a note for for next Wednesday. Turn it down Wednesday. Yeah, we'll do next Wednesday and we'll review it because hey who knows maybe it maybe it flops maybe we're capturing leads and if we're capturing leads will leave it will let it run even longer. So the next one I just do a video saying hey about my ad. Okay, got it can you. Well it's the ad it's not about your ad it's it's the actual ad hey guys is Heather. Let me tell you a little bit of a tip today I want to share with you a tip out of my free sellers guide. Right so just use the seller guide as a prop use it as as as as the content for for the post go off of what's in that sellers guide. So guys, this is Heather. Hey on page three I'm actually taking a look at my sellers guy I'm actually getting getting ready to give it to a client right now, but on page three. Here's what I'm talking about, and show it like show it in the video like, let me read you let me let me read your paragraph one, and by the way you guys, I put this together for you for free. So if you click learn more. Right so again, number one calling out the audience number two telling some some brief story about about it and then number three, the call to action telling them to click learn more to download the free copy. Audio calling our audience is one and number two is a story. Mm hmm. And then we're three is the call to action. Call to action. Yes, learn more. Yes, to click learn more. Take you straight to my webpage where you can download your free copy. Perfect, you know, and when it comes to video you can you can do all that in a minute, minute and a half. You know, um, but have fun with it have fun with them and don't there is no perfection like have fun with it I don't care if you stutter I don't care if your hands shaking holding the phone it does not matter it really doesn't. Yeah, really, really did the more authentic, the more your audience is going to fall in love with you. That's just excited David thank you so much for your help. So so welcome Heather message me if anything else and let's chat seven days from today and we'll review this add together. Okay, thank you so much. Have a good one. Bye bye.