 Hello everyone and welcome to today's Business Skills webcast, the three sides of social impact, the power of one, the power of many and the change makers. My name is Sarah Gonzalez, I'm from Redback Conferencing and I'm very very pleased to finally introduce our guest for today, Abby Clements. How are you? I'm well. I've paid her heaps. Thanks Sarah. It's one of those things I think I've been aware of Abby within the sector for a long time and we have worked together in the past but it's always been online and we've never actually met so we're excited about today. Let's hope you all are because we're going to uncover what social impact is, what the research is saying both here in Australia and globally and how we as individuals and organisations can make a real difference. So hopefully you'll get something out of it and if you don't well you'll just have to come back for more. Pull in my sensitivity, please follow me up after the webcast, we'll see what it will do. So welcome officially to today. Before we dive into the topic can you just tell us a little bit about how you found your passion working with charities and companies to create this sense of better outcomes for people? Yeah, thank you. I've kind of had a bit of an eclectic career, an eclectic background. I've worked in government, I've worked in the private sector, I've worked in the charity sector and I've also had my own business kind of back in the day before I owned Infinity sponsorship so I've kind of had a bit of a taste of everything but it was really after I had my children and very much like the research is showing now, a lot of people, Generation X is mainly, I wanted to have more of an impact with the work that they do and so I found myself after I had my kids really looking for something that made my heart sing and so did a bit of looking on seek and I found a role at the Australian College of Midwives and it worked there for about three years and I remember it was a question that my to-be CEO asked me and she said, look, if there is one thing that you could kind of hang your hat on when you leave this organisation I thought she's already been fired, haven't even started yet. What would that be? Now I knew that they were very dependent on membership subscriptions and they really had no kind of income diversification strategies, no grants, no sponsorship, no partnerships and so in the interview the thing that I said was I really want to kind of put more eggs in different baskets so we are a more sustainable and robust organisation and so two years in I was working through a couple of different programs, I was managing three staff, I was working part time and I realised it was time to really look at how we might kind of diversify our income streams and so I implemented a sponsorship strategy and I raised about half of their annual income and through that process I really realised that every organisation needs the ability to connect with the corporate sector and I'm so thrilled now kind of heading on to eight years on that I'm being backed up by some fantastic research that's saying you know that the key to moving forward for the sector and for corporates is to be able to utilise each other as skilled partners so you know I'm really excited to be talking with you today about that. So is that what social impact is? Is it about bridging that gap between your corporates and your charities or associations? I think a lot of us it's like corporate social responsibility we think we know what it is and when we delve into it we're like oh is that actually what it means? What is it? Yeah I love you saying that because I'm always one for definitions and I like corporate social responsibility and cause related marketing and sponsorship but you know what the more you talk to people actually definitions kind of slide and get a bit messy and so really it just comes back to creating relationships but when it comes to social impact it's really about finding a holistic solution to the issues we're having in society now when I say society I don't just mean you know humans and society as a whole I mean you know the ecological system, the environment, animal welfare really there are you know seven hundred thousand charities and organisations in Australia and New Zealand working across so many sectors but it's more than that you know it's also being social impact is really built on a foundation of encouraging change of acts of kindness of creating greater awareness within people of some of the things that are going on that are beyond their day-to-day scope you know you kind of get up you have your day you pop your kids off to school you eat you shop there's so many things happening out there in the world and we were talking before the webcast about how as one person you can feel a bit helpless you can feel like you aren't necessarily making a contribution to society so today we're going to be talking about the three sides of social impact and what that kind of looks like looks like just going back to that slide I just wanted to talk about the fact that you might hear me talk about for purpose so I've got a bit of an issue with the word non-profit not for profit non-government organisation I see this sector as being for purpose for passion and for social impact or social change not for profit just to sense to be this cancerous term that makes organisations feel like they aren't allowed to make a profit they aren't allowed to make any surplus so for purposes is much better as far as positive yes yes in terms of social impact you know this sector has been doing it for decades yeah social impact that's what they're all about whether it's as I said animal welfare humans yeah environment so that's yeah that's what I'm excited to be yeah so you mentioned the three sides of it as well and that's the title of the webcast so what do you mean by the power of one the power of many and the change makers yeah great so look the power of one is really about us you me everybody here today listening the power of one means us as consumers so there's some really compelling research which I'm excited to share with you today that talks about how we as consumers are actually driving this social impact revolution now the social impact revolution has been happening for a couple of decades overseas and whilst it's certainly gaining traction here we're still in that kind of early adoption and an awareness phase here in Australia the power of many I really I tend to think about companies as the power of many you know they have many resources available to them they have many people working in them so power of one consumers the power of many companies and of course the change makers the full-purpose sector who are out there every day running projects programs on the ground services serving their communities in need okay so you did mention research and I understand what I love research and I think everyone loves a bit of research but I really want to delve into some of this global research that you found because like you said it's like all of a sudden people are aware of this so what have you found and what does it actually mean for people like us out there whether you are the one the many all those change maker yeah fantastic so really it was amazing some of the research that I've been able to find and I wanted to give kind of three levels the global the US and then closer to home here in Australia so there was some fantastic research undertaken by Nielsen now we're going to send you links to all of the research I'm talking about today 30,000 people across 60 different countries and a lot of that research was actually saying that 55% of these 30,000 people recent surveyed are actually willing to pay more for products and services from companies that are committed to some kind of positive social and environmental impact so if you just think about that as a company if you're someone working in a company today or you're from a for-purpose organization that is a really compelling powerful statement that your consumers or the buyers of your products if you're a company are 55% more likely to pay more if you are displaying the fact that you are doing something socially responsible and of course as a charity or a for-purpose organization the power in that statement for you is is that you can make a company look good and create that social responsibility by partnering with them so some of this research we're going to keep clicking on the wrong button I'm sorry 52% sorry 52% of people said that their purchase decisions are partly dependent also on the packaging so it's all very well for organized or companies to have marketing messages saying that they are socially responsible and doing good things in the community but really when it comes to it when you're in the grocery aisle or the chemist or wherever you are purchasing whatever it is you're purchasing it's going to be that on-pack packaging that is also going to really cut the mustard in terms of you know how you see a competing brand so moving on to the US this was a survey done in 2013 up for for 1300 people 54% of people bought a product associated with a cause or charity now these statistics are only going further and further up that's actually an increase of a hundred and seventy percent since 1993 so this was a survey done by Cone communications in the US so they've been tracking the evolution why am I having trouble with this everyone seeing that 89% of people in this US report we're talking about the fact that they were likely to switch brands to one associated with an organization with a cause with a charity given comparable price and quality so the fact that you know companies are partnering with you means that they are able to thank you able to able to look better to their customers able to sell more products which of course I'm hoping will generate a revenue stream for you as an organization but look the most compelling part of the research that I came across was a whopping 91% of people surveyed in the US want even more of the products and services they use to support causes and that that research is being reflected here in Australia as well so closer to home Cavill and Co did a fantastic did fantastic research in the in 2014 and discovered that three million Australians switched brands because the alternative brand actually supported a charity generation X and and the millennials or generation Y which is about combined 11 million people are actually consumers with a conscience that's what we're starting to call them consumers with a conscience and they're switching brands like no other because they want to support charities and support organizations that are creating impact so positive social impact so they care about the implications of their purchases and smart brands and this is where we're going to be talking about today in social impact and you know how can we really get it working is smart brands and companies are actually going to be able to support you as a charity or you as an organization or a cause and make an income stream from it so everybody wins by leveraging that on product packaging now I know that was a whole lot of I'm just research because I think one of the things that resonates with me as I see that and he's a bit of you know that light bulb moment I was speaking about before is the fact you know years ago even going back to the first organization that I worked for out of university there was a big drive towards social responsibility and this impact and this going green element so that was you know no paper invoices climate care days and everything and I feel like we sort of lost that along the way and I there were parts of me as I did you know move through my career thinking oh wait a minute that used to be such a big thing was it just people jumping on the bandwagon so it's interesting to see that it's probably even bigger than what it was back then but a lot of us have just lost it and started to focus on some other things yeah what well it's certainly growing now and you know look I don't want to be reeling off statistics all morning but it's interesting that you should say that because part of the research I was reading talks about that 67% of people actually want to work for a company that is socially responsible now without getting into definitions we could all go well what does social responsibility mean and what does environmental sustainability mean but it's different for everybody yeah and it's and you know it's absolutely a wave that is that is coming more and more and people more and more people want to feel like when they spend their money at the checkout when they buy their groceries when they go to the chemist wherever they go they want to feel like that income that they are parting with is actually having some kind of flow on a bit benefit yeah because you know we can't all donate tons of time we can't all donate money to every charity that's out there so great so what does this all mean and what sort of opportunity does that present for people like us so we've gone too close to home and what it all means we understand that Gen X and Gen Y are a big part of it as well and people that do actually care about the implications of their purchases what's this opportunity that we actually all now have yeah look it is a massive opportunity and this was Amy Fenton the global leader of public development and sustainability at Nielsen after they did this massive global survey and look this also really closely reflect reflects the the cause reports if you're watching today and you're in Australia the cause report was done by JB Weir it was launched last year it tracks the evolution of the not for profit sector in Australia over the last 20 years and very closely reflects this notion that it's really no longer a question if customers care about social impact the fact is they do care and they show that they care through their actions so now the focus needs to be which is kind of exciting if you're out there listening today and you're a company you might have a marketing budget you might have an HR budget you might have volunteering days that you need to you know use up clearly if you're an organization or a for-purpose event or charity this is equally equally as exciting for you but the focus now is how can you partner together to really make this work partner together in such a way that engages consumers and consumers isn't you know I don't want the charities out there today thinking oh it's all about the company and making them profits consumers are everyone consumers are your board your members your community of followers your staff you everybody is a consumer so how can we come together and create greater social impact and so how can we because I think the two sides of that as well is the fact that as a charity or organization your goal is to create awareness a lot of the time as well so it's we need to try and how can we come together to create this greater good but make sure that it's a win-win for both organizations yes absolutely it's there's a couple of things that are really how I've been on a journey with as I've worked with infinity sponsorship and hundreds and hundreds of organizations Australia and New Zealand and even across the world but there I kind of play in the in the ditch if you like I kind of see it as there's two canyons or two two sides to the canyon one is the corporate sector and one is the for-purpose sector and both sides are kind of eyeing each other off knowing that there's possibly opportunity and richness and diversity but by and large there's not a heck of a lot of good communication and solid partnerships that are coming out of that out of that communication so I kind of sit in the middle and I'm a bit of a translation hub almost a bit like a marriage celebrant you know saying this charity likes long walks on the beach you'd be a great marriage celebrant lovely you know so I really I really love what I do but what I've noticed in my time working in the sector is that it seems to be and I'm stereotyping am stereotyping a little bit just for the you know ease of getting through the content that we have today but there are two main camps there's one part of the sector that really has this poverty consciousness you know this we're just a charity in need of handouts and what could we possibly offer when really the reality is that you're a valuable marketing partner to the right brand and hopefully you're starting to kind of see that at the moment with this this research and this wave of consumers wanting you guys to partner you two sectors to partner and both put your shoulder to the wheel and the other camp that I see a lot of is kind of quite entitled behavior you know looking over at the corporate sector saying well there you know there's deep pockets over there and tons of profits and that should be coming our way at the end of the day it's about partnerships and there are a number of ways that we can work together as organizations and so CSR obviously everyone has heard of CSR corporate social responsibility to do true CSR this is a this is a strategy that is embedded in a company that starts the top that flows all the way down and throughout the organization there are a number of ways that you can implement a CSR strategy cause related marketing is is one way where you can actually we were talking about on-brand promotion before so you might have seen a cause related marketing example where you buy a product and it says five cents of every sale goes to this charity that's a cause related marketing activity there are there are also things like campaigns that companies can run like some kind of roundup or top-up campaign where you go into a store and a company is partnering with a charity and they actually are getting you to donate so they might round up your purchase to the nearest dollar and so every roundup is donated to the charity they are partnering with obviously event sponsorship if you're running events conferences seminars whatever else you can be partnering with brands that are well-aligned brands that have their target market is your event audience really that's what it comes down to product endorsement you know if you product endorsement isn't for every organization but it's certainly a fantastic revenue stream for for an organization you might have for instance I implemented an endorsement strategy at the Australian College of Midwives you can go into Woolworths and Coles and you can look at Huggies nappies and Huggies baby wipes and you'll see if you kind of spin the packet round I think it's down on one corner it will say endorsed by the Australian College of Midwives so basically a company will pay you a fee and you can as a charity and an organization endorse that that company or that brand workplace giving so this is really a strong part of a CSR strategy where you get staff to donate a little bit of their pay it might be 50 cents per pay it might be a dollar per pay to a cause that they believe in there might be multiple causes that you could have it have a choice you could choose from as an employee sorry I just want to touch on this because I think this slide is really probably the most important slide of the whole presentation and there's probably people thinking oh do we do that how do we do it we can't do that but we don't do it really well one of the things is event sponsorship because I know sponsorship is another one of your massive passions one of the things I see and I want to get your thoughts just quickly is a lot of four purpose organizations out there and we see it a lot when they do run digital events so their webinars or webcasts or something and they're a little bit scared to get sponsorship or there's this perception of oh do you know what it's like they sell themselves short almost or they don't know what to ask for how much is too much what are your thoughts on that and how is there something that is like okay here's how much you should be asking for sponsorship yes like how did that all yeah yes yes and yes so great so we've just extended the webcast maybe till tomorrow morning so just ordering three get a coffee we can all settle in look I am really passionate about sponsorship and really that's how I kind of came into into the sector and you know as we've been going along it's broad into partnerships yeah you can kind of start to work with companies in all of these different ways but look you know there is a sponsorship revolution that's happening and you know I speak with brands playing in that canyon as I do I speak with brands every day I speak with four purpose organizations every day I think the biggest mistake that is still happening and I say it's a mistake only because it's not getting you the level of impact you want or investment as an organization and it's certainly getting companies offside and they're becoming quite jaded is these cold generic gold silver bronze proposals that are still being sent out there's no relationship that's being built now don't feel that I'm pointing the finger at you because I know that there are shifts happening but I know that a lot of people have been doing it for a while and they've been getting a modicum of success so they kind of think well well if I have to change what do I change to and look I invite you to get in touch with me really because and I've got an offer I've actually got a free program that I've created and we can maybe talk about that at the end of the show but yeah event you know sponsorship can be a really lucrative fantastic way for a company and an organization to come together I would say the one giveaway that I want to want to share is that you are a gatekeeper if you are a four purpose organization you are a gatekeeper to a community of followers that is ideally your sponsors ideal target market yeah you that's what they don't sponsor you they're not giving your organization money what they want what they are but they're sponsoring your audience your members your supporters that's who they actually want to get in touch with so if you can say well our supporters are your customers and we can put you in front of them that's a really good scenario okay yeah now corporate philanthropy is something that you know companies might just donate because they think you're fantastic but you could also be talking about things like maybe a work if you're going to implement or have discussions around a workplace giving scheme you might say well how about we do a corporate matching scheme so if your employees donate you know $50,000 a year through workplace giving out of their own pre-tax dollars how about you look at matching that so there's there's different ways to go about that and then of course trust and foundation so you can see here that I'm really I'm talking about corporate fundraising I'm not talking about government grants and all of them philanthropy and all of the other things you can do major gifts and bequests today it's just about how can that corporate sector and the four purpose sector come together and really play nicely in the sandpit and really share toys and and get to know each other I think yeah like I said I think that slides very very important and before we go on to the risks associated there's a few questions that have come through that I want to touch on because I think there's probably a lot of people out there thinking so do you have any suggestions beyond event sponsorship for peak bodied bodies which don't want to compete with other members for CSR funds so for example your huggies or workplace given examples involve competition with this organization's members so do you have any other suggestions for people who don't want to compete in that space when so I'm just not a hundred percent clear on the question so for peak bodies with with their members for CSR funds corporate social responsibility so there could be some conflict there with their members oh I see you might have organizational members yeah exactly yeah I've spoken with you know even small regional towns here in Queensland who have like there's like a rugby league association that have five rugby league clubs yep and the rugby league association wants sponsors but they can't go to any of the sponsors that they're right exactly yeah absolutely look I think it really comes down to delving into who your members are and what what are they trying to solve you know in their life what needs do they have what desires do they have what products are they already buying you know what are the what are the things that are keeping them up at night often that can be you know for an organization and I'm assuming that you might be an association that's bringing organizations together that can be your your point of difference you might decide to put on a a lunch series you know a monthly lunch series where you bring all of your organizational members together under the one roof once a month and you could actually bring your corporate partners along and give them a speaking opportunity because they have something to say they are relevant they're going to help your members do more be more you know whatever it is that you exist to do for for your members I often when I go into an organization I see a lot of events sponsorship happening you know we've got a conference and then we've got a workshop series and then we've got an educational seminar series and there's a lot of fatigue you know kind of ebb and flow and knee jerk and we so what I try and do is help them to back away from that a little bit and look at corporate annual partnerships as a way to instead of bringing a sponsor in and giving them access to maybe 10% of your members over one or two days you know give that corporate annual partner access to 100% of your members a hundred percent of the time across all of the ways that you you communicate with you know exactly it's hard not saying people don't find just put your hand up if you've got a question there is another question I think I might elaborate on this one I'm from Julian so in regards to internal corporate responsibility so I'm guessing that's when we're talking about your workplace giving and your philanthropy and I get this as well in terms of promotion without coming across like that's why you're doing it so let me know if I'm correct here Julian so if you are within an organization and your company has some great initiatives so for example you do support charities you also give people volunteer days and there's a range of things you're doing to enhance corporate culture but also the social impact side how do you promote that because you don't want to come across as the type of people who are like oh look what we're doing and we're doing this just so people know how great we are how do you do it in a subtle way is it just something that's on your website and cross your fingers that people see it yeah how do you get it out there you know that is a really fantastic question and I see your charity partners having a massive role in this okay so some more research so keep talking about research but some more research I read was and and we're kind of moving into the risks now yeah nice little segue thanks Julian so I don't have any risks let's talk about them it's shocking some of the risks are that and I will come back to that question I promise is that consumers so we've seen all this fantastic research about the fact that consumers are they have the power right they have the power and they're telling us get together you corporates and your charities we want we want you to do more but what we're noticing with some of the communication that's coming out from some of these companies is that consumers are feeling a little like oh that's a bit smooth that that's a bit a bit too polished yeah you know we're not seeing that there were any challenges or any mistakes or any learnings and so what what that tends to do is it can give people the impression that companies are just in it for profits at all costs yeah so I think charities have a massive opportunity to really step up and I'm actually working with a very small brand-new charity at the moment who has a national partnership on the boil which is extremely exciting but you know there is a big opportunity for us and the fact that we need to be communicating so they are going to be giving us all of these this money which means that we're going to be able to fund stuff we're going to be able to fund projects on the ground how are we going to feedback that information in such a way that that company can leverage it and that company can be seen to be you know putting their shoulder to the wheel with us rather than just taking credit for something that they're throwing a bit of cash at so yeah I think I think you just touched on it quite well then when you talk about you know what is my return on investment if I'm a corporate and I am I'm going to be handed over let's be clear they want one they want one charities have been doing social good and social impact for decades you know before World War two we're talking about this before before World War two there was no government support charity the charity sector were the ones creating social services and and supporting people so I've just forgotten what I was going to say I'm completely blank return on investment so so they can create all of these program programs and projects and services but the one thing they are eternally missing is the cash flow yeah so companies on the other hand don't have the capacity and the capability to be running these projects and supporting the environment and doing all of these things on the ground but they have one thing that they can help you with which is the cash flow so rather than seeing them as like a private funding model it really does need to be a true partnership and there needs to be a recognition without feeling like you're selling your soul that they are in it to make profit that's not the only thing they're in it to make but there has to be some kind of recognition brand awareness and credit given to your organizational partners so let's before we elaborate on the risks a little bit more I just want to let the online audience know that if you do have a question please type it in now because we'll get to Q&A in the next few minutes the resource folder has some a great insight into there not just about events but also about the cause report that you were learning too early but today's session is being recorded so we will actually send a copy of this along with all the supporting documentation and that will actually be sent to you within 48 hours and one more thing just replay if you do want to receive a copy of that recording please click on the survey tab provide us with your feedback because we all love feedback and we'll make sure you can put your email address in there and we'll send you a copy of the recording so everyone can share this wealth of knowledge how exciting okay let's make it worth everyone's while and go into the risk because we all like to know what the risk is associated with it there are risks absolutely you know the risks are as we've already kind of touched on these that consumers lose faith they lose faith so we all know by now that the charity sector is the by far the most trusted yeah the corporate sector are by far the least trusted so by partnering together there are opportunities to to leverage expertise we're going to be looking at some of that in a minute but if it's not done well if it comes across as its profits at all costs and there is no real commitment to some kind of environmental change then customers lose faith which means as a brand you lose market share as a charity you lose credibility so that's definitely a that's definitely a bad thing so companies become the bad guy employees disengage as we were talking about 67% of people want to work in an organization or a company that is displaying a social responsibility as part of its strategy in in the world staff morale drops you know some of the the beautiful research about workplace giving and CSR and actually what that does not just for you as a brand and your profit margins but what it does for your internal staff and your morale and like you said you liked being part of that company that was doing things you enjoyed working there and you then you feel like maybe they lost it a little bit and it also means that charities are going to continue to do what they've already been doing for decades but with even fewer resources than than they have because that opportunity for for cash flow and consumer engagement and them getting more members or more you know bigger community of followers just ebbs away and at the end of that all of that we all lose we all lose so you know that's definitely some of the big the big risks I can definitely see the risk associate without taking it seriously especially internally with that culture side of things as well I think as an employee it's the sort of thing that you want to go out and you want to tell your friends and your family about you know my organization is great because it does abcnd and if they don't sort of follow up with their promises and it all becomes a bit of a lie doesn't it absolutely yeah so how can partnerships then be created for social good how can they really flourish and how can they make a real impact because it's all well and good to have a sponsorship proposal or maybe something on your website how can we make them flourish and last and actually a success at the end of the day yeah absolutely you it's a good question because 700 000 charities four purpose organizations here in australian new zealand 10 million worldwide we've got nearly 10 percent of them here in in the country now I don't want to open up a discussion about are they too many charities should they be double ups what's happening and the charity overhead myth that's a whole other webcast I'll happily come back and chat about that one but it is about understanding that we need to play nicely together I think really I think I've got a slide here do I have a slide here I might not have a slide here there we go the success in our in our ability to really create these beautiful partnerships has to start with engaging in conversations I think you know it's interesting a lot of people that I talk with can can get quite frustrated with charities oh you know they're not doing enough for they're not you know they're so um unprofessional well the fact is unless you've walked a day in their shoes don't judge because you know I was working part-time I was being paid a part-time salary for a full-time role I had five hats and one head to put them on it's um it's incredibly challenging working in the sector and people who work in the sector are not drawn to the sector because of the massive salaries you know there are many many other benefits and a lot of that is is very heart-centred work so um interestingly one of the biggest fears I find when I when I deal with organizations is please don't make me make a cold call please don't make me pick up the phone and and and create have a conversation with someone that I've I've never met or never built rapport with but you know what we need to and there are so many skills to be had by picking picking up the phone um understanding each other's needs you know understand that that organizations companies are going to want to make profits they are going to want to look good to their consumers now if they're going to be wanting to do that anyway are you going to cut your nose off to spite your face and allow it one of your competitors to step in or is there an opportunity for you to step up and be the one because you know another thing that I I often talk about with organizations is they're not necessarily aware of their internal competitive environment you know if you're a charity in skin cancer you've got a whole bunch of other charities also in skin cancer and when you go after corporate partners or sponsors bet your bottom dollar you're all going to be after your sunscreen sponsors and your rash shirts and your hats and all of the same kind of companies so it's about understanding that there are going to be certain things companies want and being okay with that and having a having a conversation around how we can create this partnership in such a way where everybody wins because at the end of it it's got to be about the consumers we've got to do it in a way that engages them because the consumers are your community of followers without them you cease to exist the consumers are the people buying the brand without them you as a company cease to exist so organizations also need to make profits I know we've been talking about not for profit but they need to make profits but they don't always make it necessarily easy for companies to engage with them so it's about kind of peeling back the layers and and looking at what is the greater good here what what is our vision as an organization why why do we exist and overcoming some of those barriers to finding once again the ideal customers of a company that are also your supporter base yeah they are one in the same you've just got to do your research so everybody kind of needs to put aside their preconceived ideas companies as well you know I speak with companies who get 150 proposals across their desks a month you know none of them they're all bronze silver gold nobody's called to build a relationship so I think we all need to just build meaningful relationships and have conversations and if they don't work that's okay but at least you've at least you've tried and just be human at the end of the day yes speaking to people it doesn't matter who what sector you're in you're human and yeah yeah so um we've got some questions that have come through so we get to those but in a moment um because what I want to do now so I know that my head is going blah blah blah I've got so much to do where do I start how do I even have a copy after the webcast so um you've got something to actually offer people who join the webcast today um and this is going to help people no strings attached just if you want some help speak to abby yes coffee phone call email absolutely I'll please go for it and I've got I've got a slide at the end that has all of my contact details so if there's anything that you kind of wanted to speak to me directly about very happy to connect um but late last year I created a free program it's 14 days I've created a pathway to best practice corporate partnerships and best practice sponsorship and what I noticed is when I speak with people the the majority of people want to just we need a proposal and we need a list of prospects to send it out to and when we jam those things together the sponsorship magic will happen so the fact is we need to get our ducks in a row we need to make sure our boards on board that we've got some policies and governance and framework in place we know what we have to offer and we know what companies are wanting from us as potential sponsorship partners so I created a 14 day program that's completely free that actually walks you through that planning process so you get an email from me each day with a video chatting to you about each step in that process so interestingly I'm noticing that companies are starting to kind of join the program because they've got charity partners and they want to understand a little bit more about the environment that charities operate in so I'm finding that that both sides of the sector are enjoying it it's all happening yay so please feel free and there's your details indeed people do want to get in touch so that brings us to the end and like I said so much information jam packed I can imagine how much more would be given to people over 14 days so I think that would be great thank you so much great to finally have you here so that wasn't too hard was it? No it was easy can we go darling? No we have to stop okay fine so what we're going to do now is go to some questions but for those of you who do have to leave thank you so much for joining it's been a great event inspiring enlightening I can't wait to get back to my desk and start after our coffee of course if you would like like I said please complete the feedback survey because in there you actually receive a recording if you put in your details and then also please keep a lookout for any further information from Abby because we'll also send that in the recording and that includes links to that research absolutely that you spoke about yeah other than that we hope to see you at future events and we've got some more coming up over the next few weeks so please make sure you're signed up to the community we're going to go to questions now so we've got one from Fiona so Fiona has asked from a charity's perspective a risk for them is aligning themselves or endorsing a particular corporation or product so in the mental health or chronic health conditions filled they can't really align themselves to a medical product yes so that's a rule and it's those corporations that would be interested in the partnership so they can access their members so that presents quite a challenge yeah yeah over to you yeah yeah absolutely can and I know when I was at the Australian College of Midwives it was it was very similar you know we couldn't do pharmaceutical products we couldn't do anything that you know was like a a dummy or a or a teat or a bottle or or infant formula anything that kind of maybe helps sway women away from breastfeeding their babies so that you know everybody has their list of industry categories that they just can't go after but you know that that's just the first layer you know those medical pharmaceutical companies they're just the first layer I really invite you to to look at who your members are who are they as I was talking before are their commonalities in their age in their sex you know do they earn a certain income do they have to be educated to a certain level do they all have similar issues or problems that they're trying to solve fears and once you start actually looking and kind of siphoning through your database you'll start to notice that organically things will start to bubble to the surface and you will really get a sense of yeah we get that first kind of think about it like concentric circles that first circle the easy low-hanging fruit that'll be the pharmaceutical agencies and companies we can't go after those because it'll be a you know a conflict of interest so you know but where does the next one lie and the next one lie and the next one lie the secret is in your membership database it really will be so it's really about trying to gather as much data about your members and get to know them on a personal level like you say where people and it's all about relationships so you know everybody has something you know everybody has a reason that they joined your organization you know how do you unify them how do you advocate for them how do you educate them you know what are the reasons that they are drawn to your organization i hope that helps you can get in touch with me if that was not an answer great answer thank you well thank you that's it all the questions done thank you so much for joining and everyone out there enjoy the rest of your day bye for now bye