 Hello there. My name is Chris Hewitt and I'm your guide in this masterclass in business storytelling. So by far the biggest problem I hear from marketing professionals is finding a fresh way to describe their organization, one that will cut through the noise. Well, this course does just that. It will shift your mindset from facts to feelings because when your audience starts to feel something about your company, they're more likely to act. So I'm going to show you a formula. It's a six-part process, the very same process that's used to create a Hollywood movie or even a best-selling novel. This I have decoded so that you can create a more compelling message for your business. I'm not only going to share this with you, we're going to work together to create a fresh North Star narrative for your company. And I hope you can join me.