 Summit Series is this really special thing. It's about athlete interaction, input, and collaboration. It is the truest form of the North Face. We have a clear understanding that our athletes and guides participate in a number of different disciplines and what we wanted to do was make sure that we could bring together all of the exact pieces that they need in any one of those activities. We've been able to really bring in the idea of mountain systems into how we're approaching the product from base layer up to belay jackets and everything in between. It's still giving you a full range of motion. We layer our product as we fit so that every piece works well together in every situation. It allows you to piece together your ideal kit no matter where you're going in the world at what time. These are basically pieces of equipment that help protect the lives of our athletes and make them more comfortable and make sure that they make it home the same way as when they left. This season in Fall 17, we had a project that we kind of codenate Project X. We are moving and we are sweating and our body is generating this heat. Yes, we need to stay warm but we need a way to exhaust that. We're using this dynamic venting technology where we slit the insulation so that when you're actually moving throughout the garments opening up and it's venting out your heat and then when you stop moving the garment loses those vents and then retains all that warmth which is just an unreal concept. The Fall 17 Ventrix jacket really is that piece that's right in the middle of the entire kit and it's kind of like the sun that all the other pieces revolve around it. Ventrix is a totally new concept in synthetic insulation. It could be the high peaks in the Himalayas, it could be rocky routes through the Dolomites or the Alps. The body never overheats to a point where you're uncomfortable so you can just continue to push through to hit your next goal. We look at every single detail so that we can feel comfortable knowing that our people are out there in very dangerous situations and our product isn't going to fail on them. You need to understand that when you're up there the last thing you want to think about is how your gear is functioning. So using certain materials that are lighter, faster, designs that are built to compress better. You're pushing the envelope and what's possible with technical outerwear. It's this collection of products that we as a brand get to just make a statement on. Like our tagline goes, athlete tested and expedition proven. My job is to be an advocate for all those badass women out there killing it on the mountain every day. You know, we don't have fashion weeks in this industry. My reward is seeing Alex and Renan, Emily Harrington, achieving and sending new routes in the most difficult conditions in the world.