 This is JSATV, the newsroom for tech and telecom professionals. I'm Dean Perine, and welcome to JSATV. We are coming at you on location from ITW 2017, and I am here with my, I'd like to call you long-term friend at this point. Mr. Anand Bush, Anand is the CEO of NetSapiens. Anand, welcome to JSATV. Thanks for having me back. It's good to see the team again. It's always great to see you as well. So Anand, why don't you tell our viewers a little bit about the latest and greatest coming out of the NetSapiens newsroom? Sure. So, as everybody knows, I think, Dean, you were there at the user group meeting. I was. I think it was March, boy, time flies. But we continue to kind of really focus on, obviously, we re-branded the company with respect to what our model is in terms of unified experience. And so we continue to see a lot of growth and continue to focus on that market segment, you know, the first or the second, third tier carriers, if you will. We don't really focus on the larger carriers and we continue to focus on that kind of mid-market and smaller service provider segment. We continue to actually add a lot more to the team in terms of reliability, scalability of the platform. And then we continue to do a lot of work in that unified UC space in terms of new products and new services. Excellent. Let's go there then. Why don't you tell our viewers a little bit about what it is that NetSapiens does? Sure. As a whole, what we provide is a really, what started as a voice over IP platform has now obviously evolved into more of the UC end-to-end solution, so we build a software platform that is used by small and medium sized service providers to ultimately offer services to compete anything from basic telephony all the way to unified communications, anywhere from basic telephony all the way to voice video now that's actually in beta and we're using that all the way to contact center type functionality and other services that they need. So the key thing to keep in mind there though is that we are a B2B company. We're not a service provider. Obviously a lot of the folks here at the event are service providers themselves, but we actually provide a platform that allows service providers to compete in the space so that they can create their own clouds. Obviously that's been the big theme in the last two, three years. People are starting to use the term cloud instead of hosted, right? So they will in turn take our platform and then leverage that platform to offer services above and beyond what they do today, whether it's a legacy telephone company, whether it's a legacy internet service provider or an MSP, they're trying to unify what they're offering anywhere from telephony all the way up to contact center type functionality all in one package. We enable them to do that, if you will. Very good, so you've touched on this just briefly, but a unified experience. That's kind of your internal motto at NetSapiens. Why don't you tell our viewers a little bit about that? So sure, so I think the, in general, the reason I use that term is that we're trying to, over the next several years as we continue to grow, really try to take UC to the next level. We've heard about unified communications in UC for many, many years now, but the issue tends to be that people don't really understand what that really means. And so really the idea here is to really focus on the experience so that we can see growth in the UC space. When somebody talks about unified communications, they talk about all the different means of communications, but they don't necessarily talk about the ease of use. They don't talk about the experience itself necessarily or they haven't been. We're starting to see more of that now and to really gain a lot of adoption in the marketplace. That's what we focus on and saying, okay, not so much the technology itself. Of course, we have a great technology team and that's the reason we're here, but more so looking at what is the experience that we provide with our platform. The key other piece there is also, the market is evolving in terms of the clients that we work with. And so it's not just about the technology and about the use of the technology, but how do we work with them? How do we unify the experience when it comes to client services to support, to sales, to marketing? Really try to help them grow as much as we can. Outstanding, so you brought it up, so I'm gonna, you're providing great segues for me today. Thank you, Anand. But your customers, what does the ideal customer of NetSapiens look like? So really, if you look at the market today, and it's been this way for quite some time, if you look at the broad markets in terms of small businesses, enterprises, and those that use next generation communications, 80% of that market is covered by really the bigger players, the tier ones, the AT&T's, the time warners, and folks like that. But what we focus on is there's literally thousands and thousands of smaller service providers that focus on either a niche or a regional market, right? So what we see today, for example, if you look at the 130-odd service provider clients that we have, that actually, they service, ultimately, or have probably an excess of 400,000 seats out in the marketplace. So if you do the math and you do the averages, you'll notice that our average client probably only has 4,000 to 5,000 seats out in the marketplace. And so that correlates to a number of subscribers. And so in that scenario, you can see that the average client, whether it's a managed service provider, a small ISP, those are the types of clients, a small CLEC, and those are the types of clients that we're seeing the most traction with because they're all trying to grow to the next level. Yeah, that makes perfect sense. Okay, Anand, last question. What do things look like for Netsapiens, say, in the next quarter, or how about the next year? The next year? Okay, so obviously we were here last year this time. We continue to grow the team. I mean, obviously one of the reasons that we're here at ITW itself is to now explore some relationships with other markets so we can continue to grow, right? Predominantly, most of our business is in here in the US. We've got a handful of customers that are out in Europe and Asia and so on and so forth. So we continue to explore those markets. So that's one of the segments that we're looking at is continuing to expand our channels and try to grow the business into other markets. And then we also continue to work with our existing clients, if you will, to create more of a marketplace environment because a number of our ecosystem partners have continued to add value added services that can integrate to our platform. So we continue to see a lot more work in that area. So you'll start seeing some work that we're doing in terms of trying to bring really, I would say, a more efficient mechanism to market for all of the ecosystem players that we have so that our clients can leverage those types of things a lot more effectively. Outstanding. Anand, thanks as always for joining us on JSA TV. I can't wait to get out to San Diego to see you again. So thank you very much. Appreciate it, thank you. You bet, you bet. And thank you viewers for watching JSA TV. We'll see you soon.