 When you first started, did you bootstrap the company? Did you get investors? What was the beginning like for you? Yes, it was very bootstrapped. We had a friends and family, small amount of money. And like you said, we spent a lot of money on branding. I don't even want to save the number. No, please do. Can you tell us? Tell us. Because it's so helpful to entrepreneurs out there. I mean, look, we've gotten proposals from $20,000 to $100,000. $120,000. OK. We spent a good amount. And a good amount of time, too. I think the biggest thing is the time, right? It's not just here are the experts, here's the product. It's like literally a commitment of interviews. I mean, crazy, crazy amount of time. When you front that money, that's a commitment right there. I mean, that's not something that you just enter into. Did you feel like it was therapy at the end of the day? You just learned a lot about yourself. I got sold, I'll be honest. And not in a bad way, because I still love them and they're great, but I just didn't need that. My company was too small. Like, I've not, you know, they did really big companies and I got sold on that dream and idea. And really, you just didn't need that. So that was like half of my funding. I got it to $120,000. That makes a lot of sense.