 Hey, Coach. What's up? Welcome back to our channel. Today is video two of our five-part series on how to increase your pricing. This could be you if you are doing private training or group training. And in today's video, I want to make sure you watch us all the way through. And if you haven't watched video one yet, go back last week. Just go look at our YouTube channel and go back one week from now and you'll see video one there. Okay? Now, if we think about what you're offering, okay? So I'm just going to write offer. This is where a lot of coaches get confused about what they're doing because most coaches out there, they want to do things by the hour. And then when they watch our YouTube channel, they realize, well, if you want to be successful in this business, you can't do things by the hour. And I covered that in the last video. But if we think about what you are offering, there's really two things, two steps that I want you to take before you just put your offer out there to parents. And the first, in my opinion, is the most obvious. And this is something that I would do if I was you. And this is go to Google, all right? And what I want you to do, and we're right now in 2019 slash 2020, there's already coaches in your area who are doing what you want to do. Okay? I'm going to say that one more time. There's already coaches in your area who are probably doing what you want to do. And maybe they're not doing it in your sport, but they might be doing it in another sport. And what we want to do is see, well, what are they offering? Like, why is it this expensive to train with them? And maybe they don't have their prices on their website and that's fine. But you can go and study what they are doing and model what they're doing. Take what you like and scrap everything else. This is a great way to learn because this way you're understanding in your city, what is the market like? Because I've talked about on some videos where I've helped coaches charge $800 an hour or $800 a month for like 12 month contracts. That might not work in every city. I mean, that's going to work for them, but it's not going to work for every city. So this is why step one, we want to see what your competitors are up to. We want to see what they're doing and we want to see what they're not doing. Okay? Now, after we do this, then to dial in what we are offering, I just wrote the word time. And what we need to do is take time to understand what is this thing that we are creating and why is it valuable for kids and the parents who register online to pay for this type of service. And this is where I see a lot of coaches get this wrong. They might go to Google and see what's up online and then they'll take five minutes to try to create an offer. I would take probably four to six hours of time to think about, well, what is this thing? And think very clearly about it. Because if you just try to scramble and put that together and then you get on a phone call with a parent, you're not going to know how to clearly communicate what your offer is. You need to know this offer, offer it frontwards, backwards. And this is why we need to take time to understand what this is. And I know in the last video last week, I explained that if you did homework last week, I would get on a phone call and help you with this. I will help you for free. Very simple. But what I want you to do before we get on a phone call, if you want, is go to Google. See what's up in your city. See what other coaches are doing and pick apart what they're doing and apply that to what you're doing and scrap all the things that you don't like. And then we take time. We take time to understand what is your offer. And when you do these things, then it's much easier to increase your pricing. Because if we just go to Google and we see, well, all these coaches are doing it for $40 session, you're going to think that you can only do it for $40 session, which is actually false. Because if we go and dig deep and see what they're offering, I promise you they're not offering that much if they're just doing a $40 per hour session. Promise you. But if we take the time and if you want to work with me and actually personally get my help, all you have to do is do this first, take time, put together an offer. You and I will get on a phone call and we'll talk about it. And we can dig through that and I can show you how to clearly communicate that to parents. So they invest in your offer and I can show you how to increase your pricing. Once I understand what the heck your offer actually is. So that's it. Try to do this before you and I talk. And if you want my phone number, here's my phone number right here. Just text me at this number. And when you do that, I will respond within a day. If you text me on the weekend, I won't respond till Monday. But shoot me a text there and let's link up and I want to help you out.