Social Media in Marketing





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Published on Aug 31, 2012

http://www.truebluecommunications.com. Social Media in Marketing-Public Relations Firm St. Petersburg. St. Petersburg Public Relations Firm. True Blue Communications' Principal and President, Noelle Anderson, explains social media in marketing. For all of your Public Relations needs contact us NOW: Tel: (813) 380-0314 or visit our website at http://www.truebluecommunications.com.

I just came from a meeting with a client and we were discussing whether or not social media would be a good idea for their company. Now, social media maybe the new shiny tool in the communications toolbox, but it doesn't necessarily mean that it is right for every business.

Here are a few things to think about when considering whether or not social media would be a good idea for your company:

First, what are you trying to accomplish with social media? Are you trying to increase awareness of your brand? Are you trying to increase sales or business? Are you trying to position leaders in your company as experts in their field? Or are you trying to create a conversation to get feedback from your clients or your prospects?

Number two, who are you trying to reach and are they there? Are you trying to reach prospective clients? Are you trying to reach potential referral sources? Are you trying to reach customers or ancillary groups? You need to identify who you are trying to reach before you know whether or not you are able to reach them through social media.

Number three, does your company have the resources it needs to build a strong and thriving online community? It takes a lot of concentrated time from a social media expert to truly build a valuable social media network.

And number four, how are you going to measure success of your social media campaign? Are you going to measure it by the number of followers you have? Are you going to measure it by the number of people who are visiting your company website that have come through social media? Are you going to measure it by the amount of sales or coupons redeemed? There are many ways to measure whether or not social media is a success, but you need to identify that beforehand that way you know whether or not your efforts are meeting your objectives.

So, while social media may be a very viable tool in your overall communications plan, consider first the strategy behind it, or how it would fit into the strategy, and how it would ultimately support achieving your goals and objectives.

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