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Published on Jul 8, 2011
If you had stunning 3D effects, crazy lasers, an army of the world's top dancers, and Swizz Beatz at your disposal, what would you do? Just ask Rob Bono, the production designer and creative savant behind Reebok's Reethym of Lite campaign. He's the guy responsible for turning Swiss and video director Chris Robinson's ideas into pulsating, mind-blowing reality. With the help of laser technician Eliav Kadosh, their dream matrix of light and shows materializes before your eyes. Reebok's dropped R logo comes alive with special 3D effects. Swizz revs up with the dance crew with a rhythmic laser light show. It's a dream job, but somebody's got to do it.