 So here's a blood pressure monitoring smartwatch right here with Omron. Hi, so who are you? So I'm Jeff Ray, Executive Director of Product Strategy at Omron. And what is this device? So this is our heart guide device and what this does is it's essentially a wearable blood pressure monitor. It's the only FDA cleared home blood pressure monitor that's wearable. Essentially we've taken a normal blood pressure monitor, shrunk it down to something that's wearable. And we launched this, we announced it at CES last year, and we launched it about 11 months ago. We've had great success with it. A lot of good consumers telling us how they've used this in their daily life. But we realize that the device itself is only part of the solution. Really the mobile application is the other component to the device. So how does it do the blood pressure? It actually expands in there? Yep, so inside here there's actually a cuff that inflates. So it's just like what you would do in a doctor's office when you go in there and they put it on your upper arm. This actually pumps an air bladder up that's inside the cuff. And it takes the blood pressure just the same way that a normal blood pressure monitor would take it. And to take it on the wrist is just as good as taking it on the arm? It is. So anytime anything goes through the FDA they don't just make a distinction between an upper arm monitor or a wrist monitor. However, that being said if you are going to use a wrist monitor you must be at heart level. So put it on, when you press the start button it's telling me to put be at heart level. And so I'm going to place it at my heart and that's when it's going to start to inflate. You do that many times in the day, right? Yes I do. Because you're demonstrating. Yes. But there's nothing unhealthy about doing it many times, right? As a matter of fact the more you do it during the day the more we can actually understand and help you understand your blood pressure. So how long does it take? It takes about 30 seconds. It might air out because I moved it because I thought it stopped. So FDA means accurate? Yes so the FDA just reviews the clinical data that we have. We do clinical studies and we actually publish them and they're reviewed, peer reviewed by doctors. Just to make sure that the clinical studies are performed correctly. And because I'm talking this is going to be a really high number. My systolic's okay, my systolic was a little high. So normally you should just be quiet for 30 seconds. So anytime you take your blood pressure just because we made it wearable doesn't mean you don't follow the American Heart Association guidelines for taking blood pressure. You still want to be resting, sitting down, do not eat, smoke, drink for 30 minutes. So you still want to follow all those same guidelines. We're just making it more portable so you can take it anytime anywhere. For example let's speak too much. What's that? Let's speak too much. Yeah I should never talk too much. Which is a problem for me. But then right there you said 11 months ago but I did the first video with you four years ago. That's when we started developing it. So what you're starting to see is that a lot of the wearable technology and health is now coming to the marketplace. We actually were ones that kind of started it. We started developing this four years ago and that's when we introduced it. But then we had to go and do all those clinical studies that I told you about. And that takes a long time to do those clinical studies. And then it has to go through the FDA which takes a long time. And then finally we were able to launch it. So last year so that would have been the three year mark. And then now we've come up with a larger version. So pretty much millions of potential customers, no? Yeah well and really it's not about just getting somebody to use and buy our product. We're not in this to sell product. We're in this to help reduce and eliminate heart attacks and stroke. So that's why we actually have these devices. It's also why we have this new device too. It's part of it too. It's actually a connected pill cap. So the number one reason why people have hypertension is that they're not compliant on medication. So we want to be people to understand when to take their medication. So when you use this and this together along with the mobile application. So now you can actually see the days in which I took my medication and days where I skipped it. And I can then do a report that I can send to my doctor. This actually takes a second or two to generate. But now this report will get something that could be sent to my doctor. It generates cell signals bad in here. Okay so here's the report. And what it's telling me is that there's my blood pressure trend. But then here's my medication trend. So now my doctor can look at this and say, is my blood pressure high because the medication is not working? Or is it because I'm not taking it because of side effects or cost? So that's something that the doctor needs to know so that they can figure out, do I put you on something with less side effects or cost effective? Or maybe I've just got you on the wrong medication. It's a really big deal. It is a really big deal. Otherwise the doctor's just guessing a lot. The doctor sometimes over a year and sometimes never define the right combination of medication for you to be controlled. With this now, between this and this, the doctor knows if I put you on a medication, is it actually having the results that I wanted to have? So you just need this and this. You don't need this anymore. This is a different bigger thing. That one's actually a little bit different because it's got an EKG built into it. Can you hold this for me? This is the first blood pressure monitor that actually has not only blood pressure but EKG built into it. So I'm going to set it down just for a little bit because I got to do this. So when I'm taking my blood pressure, if I put my fingers on this, it's going to give you an EKG. Similar to what a doctor would look at if he were to do one in his office. A little different, but the same type of thing. It's not FDA. Yes, this is FDA-CLEAR. So this is part of a partnership with a live core. So you'll see there's the live core name down here on the pad. They actually are doing the EKG part of it where Omron is handling the blood pressure part of it. So it's to do the kind of like algorithms, figuring out the heart rate. So they're analyzing the EKG signals and doing the interpretation and Omron is doing the blood pressure. And the thing is there's about 6 million people that are diagnosed with AFib, but we know that number is likely much higher than that but it's hard to diagnose in the U.S. Just in the U.S. And we know that number is likely many, many times higher than that but it's difficult to diagnose. So we know there's about 25 million people monitoring their blood pressure so if we build the EKG into the blood pressure monitors hopefully we can find those undiagnosed people with AFib. What's the price? So on this one is $199. And this? So this one is $499. And a little pill? That one is part of when you buy a heart advisor or heart guide that actually will be part of the premium package that comes with that. Shouldn't the insurance companies just give them for free to people or something? So the insurance company, a lot of times they are looking for evidence that it can reduce outcomes. And so actually OMRON is right now in the midst of a number of studies to show not only the heart guide but this called the OMRON Complete and our other devices actually can have an impact. And actually recently the Center for Medicaid Services are reimbursing for people that participate in a program that uses blood pressure monitors. Is that a government organization? So Medicare and Medicaid is run by the CMS Center for Medicaid Services? They should just give them out. They'll save a lot of money. So they're still looking for more evidence? It can go to $100,000 on somebody who needs to start. I do think it is trending that way but just like everything else they've got to have the evidence there for everybody to feel comfortable on just handing something out. And this is really no-brainer. It's great to have your blood pressure monitoring with you all the time. It changes everything. Your blood pressure changes from second to second. And so just because you're normal in the morning doesn't mean that you're normal at night. And actually a lot of people who take their medication it will only protect you for like half a day. So knowing what your blood pressure is in the morning, in the middle of the day, at night, after the meal, even while you're sleeping that'll be kind of the next evolution is how do we take your blood pressure while you're sleeping? Is that gonna wake you up? Well that'll be companies like us that develop something that won't wake you up. And it's important for people with diabetes. So diabetes and hypertension go hand in hand. I think about 85% of people who are diabetic are also hypertensive. So if you are diabetic, I highly, highly recommend you have a blood pressure monitor.