 Actually, you know, that one idea we put in the TikTok, what if this artist was on my song or something like that? I would do that for real. Yeah. Right. What if Drake was on my shit? Oh, you can hear it. What if Kendra was on my shit? Oh, you can hear it. So I would do a bunch of those. Basically, open verse challenge. Yeah. Get one of those AI video things to make it look like, oh, shit. Like, Jake Ho jumped on my open verse challenge. Here we go. Let's make it real. Let's brainstorm some promo AI ideas. Well, firstly, I'm throwing AI features on all my songs. On all your songs? OK. Track A, featuring Drake. Track B, featuring Jake Ho. Track C, featuring whatever different artists I want to come together. It just depends on my brand, too. You know what I'm saying? What I kind of fall for. But assuming I'm an artist. One, I'm putting, actually, you know, that one idea we put in the TikTok, shit, right? What if this song was on my remix or what if this song, the artist was on my song. What if this artist was on my song or something like that? I would do that for real. Yeah. Right. What if Drake was on my shit? Oh, you can hear it. What if Kendrick was on my shit? Oh, you can hear it. So I would do a bunch of those. Basically, the challenges, open verse challenges. Essentially, yeah. Maybe even work it in like that. Maybe try to get one of those AI video things to make it look like, oh, shit. Like, Jake Ho jumped on my open verse challenge. Here we go. Let's make it real. Start the open verse challenge. Have a couple of real rappers do it, but didn't have all of a sudden some real, well, some AI people do it. Yeah. Crazy. Maybe some type of AI artist mix type. And I would throw myself on there to make it. That's exactly what I was thinking. I was thinking about a one train type song. What if Drake and Jay-Z or insert three artists or whatever were all on the same song, let people listen and then you'd be like another artist and people like, who this person? So, yep, another one. I would probably, I think you would do a fan contest. If I was an artist, let's say I had this one song. And I would be like, hey, which artist should I give this song to? And then maybe do like three different versions of three different artists doing my song, right? So let's say I wrote this song. I'm thinking about giving it to Ice Spice, SZA, or like Ruby Rose or something, right? And then I would do the song in each of their voices and then be like, hey, audience, which one should I put out for it? Something like that. Who should I give it to? Who won type of thing? I think that could be cool. If you have a track that's like relationship based, like I'm rapping or I'm singing and it's like talking to the girl, right? And then I can use the AI to find a female artist to respond or vice versa, right? So they be a part of the conversation and it's just be interesting because stuff like that when you have the concept done well, people want to hear the call and response regardless, right? If it's done well and they're connected with the lyrics, the AI just grabs a little of the attention. So concepts, like bringing concepts into these AI is like the next level, while people are still kind of just playing with it loosely for sure. Yeah, yeah. Even I still think what this artist did, Conor Masour, the Drake that I cover, I still think that's probably like the best direct song promo. For a while, that's gonna be, yeah. Yeah, exactly. Until they close that window, right? So it was like, man, I would literally be like, man, who are some artists in my demo? I'm just gonna make AI covers of my show with all their voices and put all these shits out on it. I wonder if he has it on like YouTube or anything like that. Because it's not even that wild and it's just simple. It's like, yeah, they're just covering the song. Yeah, exactly. It's not like the most, like the other point, like abstract thing, the thing that, oh, Drake could have done the cover of a song he heard and he like, it happens. Not with Drake, but it happens. Oh, shit. But who does it happen with or could it happen with Beyonce? Nah, she don't do that shit. Taylor Swift? Like if they do it, it's gonna be on some level that it benefits them or whatever. But I'm talking about J. Cole. He's been on this bag where I connect with the normal peasants. You know, I'm kind of like one of y'all type of media run and hopping, pulling up. I'm using the producers be pulling up. I'm listening to the freestyle. You can figure out some way. Anybody who has a J. Cole type of audience, how can I get J. Cole and like position myself as the normal person and J. Cole showed me some love? Yeah, yeah. Right up his alley brand-wise. People could believe it. This is what I'm saying. Yeah, that's probably the easier one too. Because you know, we already used to artists doing shit like that because of that. What's that one site where you can hire artists to say stuff for you, like send birthday messages and things. You know what I'm talking about? Something with C. Oh, cameo. Cameo, right. I think because of cameo, like, you know, we already were pretty used to just hearing artists say shit that we ain't used to hearing them. I mean, like it's not the weirdest thing that like, you know, Oprah is like telling your niece happy birthday. It's not the weirdest thing because of cameo. So I would do a bunch of stuff like that, you know, just like the guy that did the i-spice trick. Yeah, it's true. It's believable, except you just don't got to pay for it. Yeah, like do like a phone call, you know, make it seem like the situation is, yo, man, did I do that? Because some of them that for sure, they do so many cameos. I don't even remember exactly. Maybe I did tell little Harold, his song is going to be gold. I don't know. I don't fucking know. So I would do that. I'll do a bunch of those, you know, and just shoot them out and see what's believable. That's a threat to cameo. Because the brand, not because people don't have to pay them, but because the idea that the AI exists, make things so unbelievable and skeptical in the marketplace. Now if I did it real, when nobody's going to leave it. Well, cameo, you get a video. So that's like their proof. Well, I'm saying, but we could do the AI videos. That's true. And they're getting better. No, I like. But I could tell an artist, go ahead. I was like, did you ever like make like a friend on like MySpace back in the day? You make they take a picture with like a piece of paper with their name on it, like a spoon or something. You tell them this. You never never met like an internet friend. You're like, I didn't even know if you're real. You know what I'm saying? Like put a spoon on your nose and like send me a pic. You ain't never did nothing like that, bro. That's what cameo is going to get, man. But I want to believe this is you Drake. I really do. And it's going to sound wild for me to ask you this, but I need you to put a piece of paper on your head and send me a picture of that piece of paper on your head. And they're going to have to do it. That will be interesting. It's going to be real life capture, like real life by detection. Hey, that'd be funny. That'd be funny. Oh, that's why you said real life capture. Because when I would talk about like the, have multiple artists do a verse and then you slide in one of those verses on the song. Maybe think about that being a musical version of Instagram Carousels or you just slide your promo post in between other people's promo posts. Yeah, that's what. That's all the same thing. Yo, now we'll be crazy. Talk about J. Cole. Because again, just because he's the most believable and I'm normal and messing with normal people, meteorite, if he or any big artists flipped it and they did AI of a smaller artist's voice and they put on that song. That'd be interesting. It would be because I would feel bad for the smaller artist. I'm like, damn, why don't you just come get me? Right. I could have been available. But it'll still give them clout. Yeah. And then the uproar around it would be probably even bigger than the initial thing. Like if I really just got you, it's like when 50 Cent was like talking shit about Chameleonair and Chameleonair was like, bro, I could have swung. We were cool. I just talked to a buddy, but it was just weird to him. And then he was like, next time I saw 50, he was like, yo, so he good. Like 50 was like, yo, man, I threw you an alley. You like, you were supposed to take that. And he was like, man, this man's crazy. Because 50 Cent was basically, no, bro, I was starting a beef. And I like you. So I started a beef just so you could beef back and get more visibility for yourself. That was a moment for you, right? Like, it's that type of thing. So, hey, man, I'm going to throw you this moment. Creator up around you. I'm like, I did not reach out to you because I wanted to do you wrong. I didn't reach out to you because I wanted to do you. Right. Which sounds like some like, some play of shit. This song would try in the verse. Yeah, it would get me. I would fall for it. You would. You know, at least, at least the first time I would fall for it. At least the first time. Because I'll be confused. Like I would still be like, damn, I get it. Cold. But why? You know what I'm saying? Hey, but again, it'll be an interesting promo idea for even a big artist to kind of flip something like that and expect it and use it in a way. Quick second. Have you ever seen an artist catch some traction and then they start to move? The numbers start to grow. They might even go viral. But then fast forward a year from now, somehow their numbers haven't really grown that much. They dropped back close to the same monthly listeners they had before the traction and viral moment. Well, that's because you have to know how to convert those moments into careers. And we've done this again and again with not only songs, but artists. And so has J.R. McKee, who's been a part of helping artists like Lil Durk, Rod Wave, Justin Scott, and Money Long. And we just did a collab where J.R. McKee does a step-by-step breakdown of how he took Money Long from zero to millions of monthly listeners and winning a Grammy over Beyoncé, Mary J. Bly's, and Jasmine Sullivan. Check out this breakdown while we still have it up. You can check it out at www.brandmannetwork.com slash Grammy. Don't forget the www or it won't work. Again, that's www.brandmannetwork.com slash Grammy. Back to the video. Because it's all, you know, we can never say enough. This whole game is relative, right? Like moves matter differently and have a different impact when you're in different places. When you're smaller, you're usually trying to look larger. When you're larger, you try to normalize yourself with normal behavior. Yeah, coming down from the clouds and blessing people with your presence because you're one of them. That's the type of like things. Again, that's why literally the Oscars and a lot of these shows have the comedians making fun of them so they can appear normal and that they have sense of humor. That didn't go too well. Some of these shows, but that's the thing. Or if we go with the zero to one perspective. So Peter Till wrote this book called Zero to One. He was one of the PayPal mafia and one of the primary concepts he talked about is those. Do not have a monopoly, which would be the smaller artists in the example. Try to appear as if they have a monopoly. All right, we see that. All right. Always trying to differentiate yourself. He usually uses restaurants. Oh, I have the only Chicago pizza joint in town, but it's still pizza, right? And you know, I got the only New York pizza in town, Jersey or whatever, whatever. And then also you're still moving in the category of food because people only eat so much food, right? But then if you're a monopoly, the big artists, you're trying to make yourself. This does this. This falls apart a little bit with artists in some ways because artists don't want to try to make themselves seem smaller, but they do want to make themselves seem more normal, right? In an example, strategically, strategically, I want you to think at times that I'm more normal. A monopoly, Google, Facebook, YouTube, these massive companies. Whoa, whoa, whoa. No, we don't have a monopoly. You know, I'm alphabet. I'm not just Google. Google is just one part of my business, right? We don't own, but the argument is, oh, well, no, Google, you have a massive monopoly on search engines. Like that whole type of thing. Like so the big usually tries to appear more normal. They appear more smaller. The small try to appear bigger. So these strategies apply the same way conceptually. There's some things that you can do now and then, but then when you get bigger, just flip it. And then it's going to move different, which is why y'all should stop watching these big artists promo strategies. Be inspired by them. Love them. You know, appreciate them, but don't think that you're going to apply them yourself the next day and get anywhere near the same results. Yeah. All right. Now you got any more AI like gold for us to drop or anything like anything on the aim I promo that you've seen personally yet? No. No, not really. Nothing. Yeah, nothing with this. Okay. Well, I would love to see the AI ideas from our community, man. Like we've seen some really cool shit and other types of promo, but like, you know, just AI what is happening. I want to see somebody do something and then maybe we can highlight the idea on the pod or something like that. You know, y'all come up with something. Actually, I do have one more. What's that? I would make an AI voice thing of a popular media personality rating a rank in my music. Yes. Charlamagne Needle Drop guy Joe Budden. Yes. Yes. AI is something, especially that AI is somebody who's already doing that. Right. So, yeah, Needle Drop Anthony Fantano or whatever. This is my name. Somebody who's in your category. Academics. Yeah. Do the AI and then get that posted somewhere. And then people never know. And I would try to do that as real as possible where people just don't think it. Academics wouldn't even notice immediately because it probably wouldn't go viral enough immediately. That's what I'm saying. And then you catch it. And the right person out of the academics will respond back to it. So, you know. Exactly. Exactly. You start some booze, you don't go back and forth and beef with you, give you a little bit more attention. So, academics will be a good demographic. Or you could like, I mean, you could just even just do it for yourself and then run an ad. Yeah. And do well. Yeah. We've seen what a quick 5K and 14 days will do. That's right, man. All I need is that boost. You never have to know. You never have to know. Be in and out before you start catching. No, man. I'll be turning the ads off the day people get mad about it. People start saying, you know, you know, man, I've been a fan since you did that. Like, since I saw that video with Jay-Z talking about your song or whatever. You got to be like, whoa, what are you talking about, sir? That never happened. Me? Yeah, I don't know what you mean, but I'm glad you made it here. I'm glad you found me. I don't remember that happening. So you had these strategies that, hey, the rest of the world don't have to find out about, but which is getting into more of the black hat strategies and stuff is one of the things that's kind of beneficial about the internet being so big. There are some things that you can do just to get you 30% there real quick and cheap and then make sure you wipe the, wipe the table off. Yeah, bro. You know what I mean? Right. The internet is literally like, like those sci-fi movies where the portal is closing and everybody's trying to get out before it closes. It's like somebody gets through and then it just closes behind everybody else. That's one of the rules and regulations get kicked in. It's like, oh, sorry, guys. You know what I'm saying? You should have ran through a little bit faster before this shit got checked. That's how I think about all this shit. And there's just a bunch of people racing towards the portal to use it as best as they can. We probably made it worse with this episode. But a bunch of people running towards the portal, trying to figure out how to use it before it closes behind them and shuts everybody off. Yeah. Yeah. We definitely added to the fire. Well, shoot, part of the race. I'm here for it. Yeah. We only benefit from this. We don't really lose. Agreed. Agreed. That's it.