 What's up? What's up? What's up? Do we have an episode for you today? This is our beef episode We got to talk about hip-hop's royal rumble We were playing with y'all a little bit when we dropped last week's episode the jcoe episode But we got to get into it. There's a lot that's happening. There's a lot of beef amiss. There's a lot of great bars This is a cool moment for hip-hop and we got to talk about a lot of things So we're going to get right to it because we got to talk about the best beat so far We got to talk about the best overall song so far Well, of course we got to talk about what jake said rick raw song There's some random moments definitely got a Definitely got to address some of these random moments the current biggest loser the current biggest winner But before we get into this because i'm actually going to go straight into What I think right something I said before last episode that y'all y'all didn't understand a lot of y'all didn't get it but now I call bs because It's being made clear. Okay. I realized these people ain't strategic. That's all it is. Remember last episode where I said Kendrick Lamar Was taking the ale internally not that he took it took an ale at all in terms of like people don't like them And or think he's a loser His bars aren't hard enough versus what jcoe put out anything like that I was saying he was taking an ale because when jcoe pulled out that took away Kendrick Lamar's moment to be able to say I took jcoe And drake at the same time I took two out of the big three out. That's goat status. Remember that A lot of comments didn't quite understand what I was saying And they're like, oh no, you tricking you bugging But now you turn around a lot of them saying people who didn't understand what I was saying Are now giving drake credit saying that drake going against 20 dudes drake verse drake has no way to lose Because he's taking 20 people 10 people at the same time That's all I was saying. It's the ability to say yo, I was going me versus many That's what Kendrick Lamar had for a second drake now has that And it's almost hard for him to lose as long as he holds his own and gives strong bars There's a lot of people confused. They don't even just look at it as him versus Kendrick Everybody wants drake versus Kendrick. Let me get this Let me not get this confused. Right those people going to misconstrue that. That's what we all want. That's the main event However, this distraction Is going to make drake look better. There's only a win Coming from drake out of this. Yeah, this is basically this is basically drake fighting the The side course characters on the way to the boss. You know what I'm saying? Hey, he's racking up xp points right now Trying to train you know what I'm saying Yo, this is a fact. This is this is that's exactly what What it feels like at this point because Kendrick being quiet and it feels like forever Like a week isn't that long But when you have all this happening within that week It starts to feel like dang Kendrick been quiet for a minute because we didn't expect to get as much as we did Just to be real, bro. It has only been like two weeks and that's what pissed me out about Kendrick, bro It's like you just gonna come out cause all this pandemonium and it just shut the fuck up. That's crazy, bro That's kind of his MO period though. No, that's even what jaco was talking about the four albums in 12 10 years or whatever it was, you know what I mean? All right, that's kind of like what Kendrick does if I come out I hit hard and then I just lay back analyze what happened watch the the aftermath Of this bomb. I just dropped just came and fucked the room up and then left But all right now let's go straight to The best beat so far To you like that Like that. Yeah, like that my best beat you already know To me the best beat That I thought was like really hard when I heard it, which I like like that was first. So that was hard But seven minute drill. I was surprised. This is not me saying it was the best verse I I wish Cole went hard or wanted but I feel like somebody could tear that beat up I didn't expect to have like a little bit more of that bounce feel to it I like seven minute drill like that is We both agree. That's the best song. So we're not gonna need to talk about like overall song It's going to get the most replays, etc But rick Ross and Drake we got to talk about those two real quick before we get into like the deeper aspects of this episode It's some analysis to do and I got a new perspective on j. Cole too. Okay That people don't want to hear about Cole, but man. Hey It's some interesting shit going on man. It's some interesting shit. I think this is all intriguing We're never going to dreamville fists. Oh man. Oh man How do you feel about about uh, Drake's dropping give me 50 I think it was far, bro. I think it was Everything that everybody wanted j. Cole's this to be um, you know, I in that same episode our last episode I was They adamant about if I thought this was a rollout I was like, hey, you know, I could see some genius marketer or marketing team being behind this But drake's response is when I was like, oh no, this is real. You know what I'm saying? Like this is a This is real beef. This is real animosity leading to one of my later points, but I want to I'm gonna hold on that I'm gonna hold on that I thought drake's Response was solid. It's back to back. It's back back all over again. Just solid. No, it's charged up all over It's charged up all over and I thought charged up was solid Yeah, it's nothing that I'm excited about but I thought he did his job It's his first jab so like cool You took your notes But I feel like people are over hyping it just because he Name names and there was a lot of people that he had to go through. It's like, oh cool Like to me, I have expectations of and with my expectations I don't get impressed as easily and I don't mean that like I got better judgment or something like that Everybody else is just the way I look at stuff for instance. I'll I talked with one of my homies about like In an NBA players like I don't get that impressed When they dunk Because I expect you to be at a dump Like when they're dunking on somebody cool like now it's different But like when they do like the you know, I'm going down the court or it's like an open lane Cool, you dunked and I expect you I know with some shit that I can't do Most people can't do but my expectations are you that's what you're supposed to do All right, now you dunk on somebody. Oh, it's getting crazier. You know what I mean? Like it just looks nasty So drake I feel like he checked all his boxes. He did what he's supposed to do And you can't fault them for that was a solid job But I I know it wasn't his his his haymaker and I'm expecting a haymaker So like I just feel like everybody finally like put in their ballot Well, you know, we know j Cole pulled out but like everybody is in the ring now Well, we think everybody in the ring because all these random niggas keep on popping up out of nowhere Like this this royal rumble Is it's crazy like that's a whole another like that's the beautiful part about this I have not experienced a randomness Like this personally I don't think ever when it came to like hip-hop. It just this is the part that makes it feel fake It feels like theatrics Like and I'm not even saying it is I'm just saying like it doesn't even feel believable You one kindred comes out of nowhere and he's pairing up with future You know what I mean and metro long-time collaborators of drake, right? Whoa. Okay, write that in the script. That's interesting J Cole responds in the first place. Yeah, that's interesting. Yeah, j Cole does some historically unprecedented unimaginable shit Apologizing could never imagine that all right drake comes and responds but hold up Wait, why is drake responding to all these random people wait the weekend set like we got everybody talking about drake He's going against a whole bunch of people rick ross responds to drake's track in two hours Right and not even know rick ross had anything to do anything Like it just continues to be This show and I'm here for it like now I feel like my I'm a little bit overstimulated because now I'm just expecting I'm looking for Like the next drug, right? I'm looking for the next random moment Like it's like even before Kendrick. Yeah, I want to hear Kendrick, but I'm almost like like like no Is somebody else going to hop up in this thing? Do we think that there is a world right where drake j Cole and Kendrick Maybe we're you know All on music business worldwide one day and Seeing the articles about rap falling off and as the big three felt like hey, it's our responsibility to do something here Like we are the The you know the new You know saviors of the culture we got to step up and change and out Is there a world where that's possible? This is a stimulus package for rap right now. It definitely is Like whether it was planned or not. We can't deny the impact it's having You know on the short term interest for sure. Yeah for sure. I But it was just it was just three months ago. The whole industry was like always wrapped down with and then now Biggest one in the world is ross on crazy I'll say this about drake's Drake's joint too Like for me, it just felt like a drake song. It didn't feel like a b-song That was my problem with it That was actually my only problem with I thought it was solid. He checked his boxes, but it just felt like a drake song like drake's always Like saying shit about people Yeah, he didn't say nobody's name But like like to me, that's not that like we we already know us up at this point though Like if he came out of nowhere and did that like Kendrick did with control or like all right then All right, cool Jay Cole, we knew exactly who he was talking There was no doubt at that point because what Kendrick had just did likes and then because of The way j Cole approached it. I had A little bit of higher hopes that drake uh, that drake was gonna come in and just go hard Right, but he really just did a little bit more of what j Cole did like a bra like jab jab I'm in here like and you really don't want to awaken the beast like that's basically The approach they took, you know, j Cole's I mean, uh, drakes is just a little bit more well received That's the way I see it now rick ross because of the surprise factor. I don't know that was my biggest surprise so far well My biggest problem with the weekend this I was like that see it's so many it's so many because like, you know, yeah The weekend. Yes the weekend with the weekend bar was the uh Surprise for me because I heard the weekend bar before I heard uh drake drop drop his joint So I was like, wait, why is weekend talking about him right now? No one there beef, but we never heard him say anything But I'ma go at rick ross just because it was two hours drake, uh, dropped it was saturday I'm already like chilling thinking this junk is over with, you know, for now I got a little rest and I'm just randomly online and I see dj academics like it was a string rick ross response to drake And I'm like what and then, you know, and I like that I liked his approach I know you you feel a little differently. I liked it. I just I just think Like, you know rick ross is an og at this point man. And I just think the Music industry og is an interesting because they never really Outgrow the og-ness. You know what I'm saying? Like It's like every sentence they say this is a compliment or an insult. I think it's a compliment I think I feel like you have to earn the right to move Move like that. It's a reason you don't see too many people in the industry They get to move the way that he moves because a lot of people don't earn the right to move the way he moves Okay, and rick ross's this was very very old school By the book this he wasn't going for no double entendres. He wasn't going for no crazy metaphors He was just like a bro I'ma just say facts and threaten you and that's about as old school as it gets when it comes to this is bro Like i'm just gonna threaten you a couple good times And i'ma say things that when this song ended if anybody had any doubt they could go google it and all the facts will come up Hey, I love that This is what made me love uh love it so much because it was straightforward And it just that was the first record out of all these records that felt more like a beef record to me Right the other ones felt like rap In terms of like like i'm kind of throwing a couple bars and uh, but that one just felt like No, bro, like I don't rock with you And i'm just being straightforward It wasn't like trying to be fancy with the bars and of course we like the bars, right? And like we're talking but that's the Drake Kendrick Was cold conversation like the level of bars and our time that's what we're just trying to expect and judge and Over there. Yeah, but in terms of just effectiveness And sticking to landing Rick Ross had plenty of those and that's and that's what you want and more of a beast style battle memorable lines Like a little bit of humor because that this is a big point that I was trying to make people too when they were talking about Like oh, well like This goes into the cold joint. So I with my as well some cold stuff I'm gonna rewind it I I put j colin to three buckets Okay, since this y'all see I know a lot of times we get into our marketer brain And y'all don't know the difference between what we're just talking about how we feel and and just talking about the analysis of How this works strategically and the impact on things, right? And I get very good at not just talking about pure emotion But i'm gonna try to do both and make it clear on what's what so I got j colin three buckets from what I just saw Okay, right. It was j colin angel Okay, j col the middle man and j col the devil these are three possibilities of why he might have pulled out Okay, right. All right, so Number one j col the angel. Oh, man. This is a guy who has Evolved I don't even do this man. Like we're tearing each other down This is small stuff in the scope of real life, which is a lot of j col's brain and why a lot of people who was uh, who uh Who favored the fact that he pulled out can respect the fact that he pulled out, right? And a lot of people like to say well j col was telling us that he can bar dudes up And he was the best over the last five years, but if you really analyze it, I think the reason that also I think the reason No, I think the best thing about this though or the most interesting thing about it is it really shows the evolution in an artist Like we've never seen it's a crazy case study to me and i'm just a super curious individual So yes, I was highly disappointed, etc But the reason I wasn't hard on col because people were saying stuff like oh, you can't be the uh goer My my guy locksmith was like, where is the accountability to me? When he made this decision he knew That he took his name out the race. Yeah Like so to me like there is the accountability like yep. I'm not in the game anymore Yep, I'm changing. Yep. I can't be seen in this and he knew the sacrifice which probably sucked on his side to and wasn't an easy decision, but But like since he said hey, this ain't for him. I was just like, all right, cool and now i'm just analyzing it from the The the groundbreaking moment it is That's why I have no animosity to do so. He don't want to do it. Hey, man. All right. You know, I built like that Cool. Keep moving. That's how I kind of analyze it So that's probably why I wasn't going as hard as people were were on that side, but check this out So cool. That's one side of it. That's the angel Second, there's the middleman. This is this is something it's interesting. All right. I haven't heard people talk about it enough J. Cole. I'm the friendly guy. I'm the middleman. I'm Switzerland. I'm neutral He pulled out. Yeah, they want to see blood If you think about it as this has continued Is this a battle for a neutral nigga? Is this is this a space for just Who's the best at rapping? This is not that type of time everybody else in this battle don't like each other I don't know maybe because we know how the industry is you hear tracks, you know us was out there So maybe he knew what was coming. I'm not saying I'm not capable I'm just like seeing these three angles of why you could have pulled out I got another one as a left field one But it might be something else. But like if you really look at it, it's just like even if Even if he did stay in it and he wasn't thinking this way. Let's just say he this is not It would be hard for him to make sense in this space Like after he's like you just trying to out bar people and they really like hating on each other Yeah Not gonna hit like that just to be real and you're like, oh, I don't want to go But so far because this is my homie. So it's like Yeah, get on out of here. I'm kind of glad just get on out of here. So we don't even have to think about it that way Yeah, and it's like and if j cole is you know, really the home body that he's spent years trying to make us believe that he is And he probably didn't got the tea like that to be coming up with the same level of bars. They come He probably don't know just you know, that's not that's not his game He's not playing a petty thing he in his own world But answer this question for me or y'all address this point for me all y'all out here Because I I feel like there's a miss number when it comes to like this Who's the best in rapping and how we judge that and what competition looks like People are like, this is just a friendly competition. Nobody's gonna die. All right, cool I feel like battle rap does that good. This is a different arena It's hard to like not bring and get in personal stuff in this arena So we're not on we're outside the battle rap arena where it's a little bit more control to contain It really only goes with two ways When you're having this type of battle. It's really a roast battle Really, it's not really like oh who could just like rap for the sake of rap It's really who can roast the best and make it stick. It's not like pure. Who's the best rapper? All right, and then because of that it often gets really personal He's usually personal Matter of fact, it's usually fueled first from actual beef. Not. We're just doing this friendly So that's one and then the only other way that you could truly have a hey, this is a competition And it's a friendly competition I feel like and who's the best rapper is if we were doing a joint song a joint project And we're just trying to out wrap each other in the songs not going against each other So if j Cole and Kendrick I don't ever see Drake But like like all of them doing that together, but like like let's say if there was a Kendrick Cole album Who's out rapping each other who kill each other in the songs? That's how we say who's the better rapper between of them two It's not uh, hey, I'm going to do the roast battle that style of a beef style of rap That just doesn't add up to me. Yeah And like I said, it's just it just wouldn't be on brand man like The people that it's on brand for are the people that are still in the race For sure for sure Let me bring in the last one because I want I want to get up off a cold But I just say these things because I think they're interesting just analysis Analyzing these things they fun. It's just it's funny to me. What if what if right because Of where things are going This is where I get into I said j Cole the angel j Cole the middle man. Hey, I'm switching. I'm neutral But then j Cole the demon What if j Cole's a demon out here on these streets? And he knows That this battle gonna get messy And these dudes might start calling out all kind of stuff. That's not on brand for Cole You know Or like, you know, it can be somebody man. You out here cheating on your wife Whatever Who knows who knows like that. He's like, so then we talk about messing up my peace He probably at night thinking like damn Brian Drake know what we did when we were in You know what I mean? Like He was like, I know these bars might might come So let me get up get up out of here before they start revealing that dirty laundry And mess up the peace in my real life Like he might have been speaking speaking in uh, you know In uh in messages that people didn't yet understand. He might just say a white flag, bro Y'all know what y'all y'all could say don't say it. Please bro and got yourself up out of there I remember uh, there was a republican Who's black black man? Herman Cain. He was running for president And he pulled out when shit got too hot They started getting real personal getting the hit into his life. He was like, man, this joke ain't worth it, bro So that's I'm saying like maybe a little bit of that is there We just don't know and he just like going let the narrative go as it is because you know how it goes Hey That narrative is better than them knowing the truth. Yeah, I agree. I agree like I You hear you set out loud. I grew the middleman and the devil aspect because there is that part of the industry Right where you always hear, you know people are human like they do things You just don't know the severity of what they've done until you know comes to life. They could be you know I'm saying have been still in beats when they was coming up They could have been, you know, full out diddy, bro Like everything in between and you know, I'm sure the last thing that jaco will want is for us to Learn something that feels like he's only closer to the other side of the spectrum or anything like that and then just And I still stay on the same point at last episode man. I think that And now a little bit of what you just said, I think that yes initially co-hop then oh, it's cool. It's for the sport Hey This is Looking like it's getting real You know way more real than I expected to be And if I take the route that it this is look like it's going down I'm gonna be Just so far outside of myself And then now you have to think because everybody else getting as deep into it Is it have been to me make sense on certain levels, right? Some of these artists got projects coming out. Some of these artists just dropped songs recently Some of these artists haven't been in You know the the pop culture headlines in a long time Like there's a lot of different incentives for some of the artists that have jumped in to make themselves apart of this conversation Call them really good that like he's like i'm already in the pop culture conversation because i'm coming off with number one song you know what i'm saying like, um I mean he got a project coming out, but it's probably so far from when this moment happened like he probably don't see it Impacting him the way it's going to impact everybody else. It's like you said Is this worth it for me outside of a cool conversation for a week? And I If i'm jaco, yeah the answer no, you know what i'm saying for real real like hey, man, you're not hip hop, bro Hey, man, you're not right But and that goes back to the other part about being on brand jaco's new brand as of I won't say new new but You know recent as the last two or three years is hey, I don't care about all these industry accolades I don't care about all these materialistic things or these materialistic accolades and Being number one in rap is the number one music material like you know materialistic accolade And that's that's the last thing i'll say on him like again as people say yes, he's Said all this stuff about being the best He is what he's been a walk-in contradiction for about five years Where he's evolved and started to say he doesn't care about none of that stuff But out of habit he kept on putting out those bars. I think he's been struggling and if you look at what he said He said I got tested for the first time and he actually Decided oh dang it. Do I really want to be this guy because now I got a sacrifice for real I could say i'm sacrificing and get all the he got all the sweet shit of like this little Um by marley's brand he's building out. You know what i'm saying? He was getting all them sweet accolades But now oh if you want to stand on it for real You got to lose something that was the first time he actually had stood had something to he stood to lose for it So, you know interested stuff right there But I and I think again, it's a legit case study on on the coal stuff But before we get into the biggest winners so far I want to give a shout out to the side stories We talking about the side quest of My side quest What is it everybody the drink is talking about we we talked about that cool But there's side quests to the side quest complete side story lines that have been popping up in hip hop Did you not catch at the same time that we're dealing with all this? We got quavo versus chris brown Yes Under radar beef That's above under radar beef in any normal climate that would get a lot more attention It's just that kinder done drop the bomb and everybody's reacting Then we got the wale and meek mill back at it. Oh, yeah. Yeah, I forgot about that too. See yeah Damn it was last week. That's crazy. This is this is things are rolling man hip hop is having a time right now And this is the part that doesn't make it feel real because it's just so much at once Versus what we're used to is not just a hendrick versus drake or whatever. It's like, all right Everybody just popping up at once I'm with it though. And this is where I get to my biggest winner My biggest winner right now And I'll tell you why you got back yours up Mine is rick ross. Okay. I thought you were about to say the culture or something. I knew you were about to No, man. I'm never man I'm never going I'm never going to the culture the culture is always going to win But the culture is like the block the culture don't really care about you man Ain't doing stuff for the culture the culture is always going to find a way to navigate that man The reason I say rick ross so far is just because rick ross Has attention that just wasn't on him. Yeah, he used a moment He really doesn't have much to lose or anything to lose like that because people don't have much expectation for him A lot of people don't necessarily want to hear from them But the people who appreciate good rap and just good beef and this kind of action They're going to appreciate it and he just Leverage a moment and put his name in a hat And got attention and he's going to know how to flip that so I say kudos to rick ross so far because Amen, you know, I respect I respect the move outside of the bars and everything of course Like he did solid on on on the song we can get deeper into that Yeah, and he got a car show coming up. So this beef drag out long enough. He definitely doing something at the car show And like you said rick rick rick ross comes from the old school mentality of beefing bro. It's real facts And i'ma fuck with you in real life See and that's the funny part break is you keep saying real facts, but this but it's so true because so many of these So many of these songs are people like, ooh, they just appreciate, you know, the lot the entertaining lie Even though it's not a fact Yeah, the entertainer Bro, anytime somebody put an audio recording From an interview or just something talking or something. That's something like that I told the rick ross's song when I was like, oh, no, this is a real beef. This isn't this isn't a market But that nigga wouldn't pull receipts and was like a little bro. You were just bigging me up and your words I'm your inspiration. You know what I'm saying? I'm the reason x y z and then here you are today saying what you're saying Which is the raw I do like that Rick Ross is taking Rick Ross isn't trying to play the accolade game. Yep. He's not trying to play the numbers game He's not trying to play the relevancy game. He's playing the respect game Yeah, don't disrespect me as if I'm not a ours that you weren't just Bigging up for 60 settings in your career. Yeah, if your little pop fans who really don't know what this is about In the first place is like, you know what this is about Yeah, even saying his song man. Like, you know, I'm the reason you got your face out You hopped on you hopped on my song Say you gave me a hit But what you're not talking about is that the cultural look it gave you at the time Which is something that like, you know, like you said new fans would understand or even caring enough to go back and research that But it's like you were there you saw it and you hear that bar. You like, yeah, it's true It's a good point. That's that's why I don't want it That's definitely why I don't want to hear the Drake stimulus package when it comes to a lot of these guys because What had a bigger impact? Drake doing a feature with these guys or A lot of these artists that Drake used to get credibility in the culture in the first place If Drake didn't come through with the wanes and move with the the rosses and do Features and and get seen around a lot of these guys He wouldn't have had the cultural respect a lot of these american black street type artists Were what drake used to insert himself in the culture. So then it turned around You know, and then oh, yeah, you're using me It kind of played starts to play into some of the things that rick ross was saying, you know, I mean, I don't want to get It to the racy stuff But it's starting to lean into that narrative. Well, I do agree because it is that it's like, you know You're saying it about this situation In hindsight And in 2024 I'm moving forward what you're saying. Yes Make sense. I give you a first. Yeah, a couple hits But like if you take it back to the time of when it happened, it's like It's a win-win situation. I got my first hit You got the cultural validation that you needed we won here now because I can imagine that, you know in drake's head Even if the song didn't go crazy, he would have still got the validation So in his head it was a win either way. I'm pretty sure it becoming a hit was like a happy surprise That's the kind of stuff that That's for people who don't know their value or whatever rick ross knew his value in that situation And that's why a lot of artists end up getting flipped and taking advantage of you got to understand your value Beyond just who's bigger? Who's these accolades? Because there's there's so many ways to bust down value I remember when we did um to talk with little rustle And he was not just talking about signing to a label and what that looks like on paper Right and to and doing a good deal from that standpoint There's the money line up with my streams and my merch and my audience and my fan base He's talked about the value of him as a face and a brand on the label and how you're able to flip him Into signing other artists that will sign just because little rustles on that label, right? That's truly understanding the value and a lot of people don't think about it on that level and strategic So they just go to oh look at this guy. He has One number ones. Oh, look at this guy. He has you know, the the Grammys and all that stuff, of course I don't even want to say we respect and appreciate it because We really don't like we we bring it up when it's convenient, but then Drake himself has shitted on The charts and Grammys and things like that jz and so many rappers There's a huge history of artists and that's talking about The disrespect we have for the Grammys are them not respecting us so we can't also use that as you know a token of Our status when it comes to these battles not with inside the culture. You can't do that Yeah, I agree. I agree with that because then it's a confusing message to your audience It shows the higher side of the industry like they basically like oh, yeah, we knew that niggas captain bro Like you look at you look at you right back over here. Yeah smacking him in the face with your Grammy You know I'm saying and using that as your bar. So I agree man That's why I think like that's what's so interesting about this beef is like It's interesting to say see who's staying on brand and who's kind of getting off brand a little bit Which I think is and and I think it's also reigniting parts of people's brands you forgot about like rick rosson His whole comedy side of him, bro. I forgot how funny he was This is great. What did I tell you bro? I'm like None of these guys are gonna be able to deal with rick ross on the social media tip He's able to go if they were like beefy baby. He's able to go full full on You know like a comedy Just hey, I'm around the city and I'm talking about you. Oh, look at this person They look like you or this person said they know like just saying random stuff walking in his backyard Just talking and that's a different type of beef muscle All right, like you know, like we were talking about like he went against 50 cents. That's that's a huge training ground You know, because 50 can be on track and off the track and into streets, right? So Yeah, Drake is gonna have to keep it on, you know, I mean, I haven't seen any of them Maybe they got it in them But I haven't seen any of them be able to stand up to that side of the game And that's gonna help rick ross again That's it makes him a winner because he's going to be able to outside the music Just hop on social media figure out how to flip moments and Like just talk Yeah, and that's something to say earlier because actually you just about for good point too, right? You're right. I think this Like I think all of them If I can remember correctly all the arts involved have played The comedy card In terms of them attacking someone But I think for I guess a lot of it was really just Drake But like so Drake has done it right Drake has done a bunch of sounds But I think this is probably the first time Drake has been on the other end of it And you said something earlier right where you was like, yo rick ross's part Seems like it's sticking a lot more You know, which I think is interesting Considering it seems like the song isn't as big as the other songs or is or is gonna get as big as others And I I wouldn't say I think The reason that it's sticking more than others is because rick ross if you go look right now He's the only one on socials kind of like driving it forward, but he's making memes. He's making jokes He's in sound bites. You know what I'm saying? Like he's he all over it But like you said he like he immediately just like flipped the playbook over and it got to work You know what I'm saying? Where's like everybody else said they piece and shut the fuck up. Yep. I'm like his first quarter Yeah, all that Right. I'm saying bro like rick ross is like I'm and I'm telling you bros because that car show coming up Bro, he's like he's like you said earlier, but he probably said a bro I just got blessed with millions of dollars of free promo and marketing I'm about to ride this shit to the wheels ball off and I got an event coming up that I can monetize it with So I agree man. Like I think before today I would have said metro booming is the biggest one Really? Yeah, why because the end day he making all this money back off all of it, bro He ain't got to say nothing He ain't gotta I mean he gonna catch straights, but like at the end of the day man Metro pockets filling up no matter where this shit go So I think does it and I hate to take it. I hate to take it to that w man I know it's not a it's not a culturally significant w but it is a w nonetheless, man Okay, but now I think I do give it right because like you're right, bro. It's like No one expected him to be a part of it Millions of dollars of free marketing promo and he probably gonna be the first one to To cap on it because he got something coming up pretty soon Unless one of them won these oh, I guess drake is on tour so you could tank But the tickets were sold before happy Not really new for him But Metro prop winning off all of okay. He got the joint with you know, it got like like that Pub going crazy Club going crazy pub. Oh pub. Yeah Like he's publishing pub going crazy. I'm about to say there's a song called pub Going crazy the hip-hop when we started doing pubs and hip-hop. All right, cool Publishing is going crazy. Okay. Yeah, I'm saying metro been talking about a lot more Yeah, and any of drake's catalog going up Well, a lot of drake's catalog going up. It's okay. That's metro. I'm saying man Like so, I think I gotta give it give it metro man because like no matter how good or bad it goes Yeah, he ain't right now for that shit. I don't know man I don't know because people people really like that shut your ass up And make some drums and see and see if I'm metro I'm sampling that and doing something with it. Let me say my name so you can't stop me I'm actually making some drums It's gonna be my time to cut out the shut your bitch ass up part and it's going to just say metro booming Go make some drums or something like that and that's gonna be my my next tag for like my next three singles, bro And he can't do nothing about it and I'm gonna put that shit on the on the next song when niggas dissing you So this is what I was so I was gonna ask about wild cards I'll we had wild card moments already so far able popped out of nowhere weekend for y'all Asa, you know the asa rocky straight. Yeah, we still got to go down the list of everybody who has been named in this situation Um, and then ross popped out of nowhere Um But if i'm thinking wild card some interesting thing to happen Maybe metro Like producing everybody's beef tracks. Let me fall like offering up Like hey, bro. Who need a beef track versus drake? I'm giving you a free and then You know every five every I grabbed it actually because that'd be I mean for real if If everybody started to sign the air they they grievances out. It's probably at least 20 songs coming out right there. Yeah Yeah, yeah, yeah, I'll be interested in it Maybe he'll do it Maybe this is better. You know tick tock do a drake beef open burst That'd be crazy Oh people would hate him so bad for that. This is so anti hip hop Oh man, this is I mean, this is very clear that The way this is happening can only happen in this generation of hip hop. Yeah the technology the The sentiment. Yep. You know, you know what I mean? Of uh, jaco better do what he did or whatever, you know, the social media elements is Is very interesting to watch but I want to get your wild card before we get out here I'm gonna make sure we didn't miss anything. Now who do I think is gonna be a wild card in all this Yeah, a wild card moment. Like if do you think something interesting will happen whether somebody new gonna pop into the game or Somebody who's already in it is going to do something that other people aren't expecting Yeah, I think it's gonna be a lot of man last time drake was beefing. We got we we learned he had a baby You know what I'm saying? So I'm assuming You know, it's gonna be a big fact that pops out that nobody knows 100 bro People love leaking drake information bro. It's like but having a fact about drake that ain't hit the end there Yes, bro, it's like sitting on it's like sitting on piles of gold It's like an nft exactly, but you just you just waiting for it to mature enough It's for you to go ahead and catch out on it. And it's the perfect time to catch up So I think something like that's gonna happen. I think that I think depending on how deep it goes in terms of like media involvement like who decides that like who There's none musical that decides to pick a side, but I can see I think somebody from the ovo camp that we wouldn't expect To turn on drake is gonna turn on drake. I'm willing to bet there's some Some frustrated people on the inside that's been looking for out, you know saying or a socially acceptable out You know saying like something big enough to where people would be on your side if I wanted to leave the situation I think something like that's gonna happen. I don't know who because everybody On ovo surface level seems happy right now, but you know, I also Will assume that surface level rick ross and drake with who's like, you know, apparently surface level ain't surface level right now You know saying that shit ain't accurate right now But I think I think somebody from drake's camp is gonna come out and start leaking some crazy information And we gonna learn that like I don't know. He really like 62 or like he really a white man or something, but it's gonna be something crazy, right? It's gonna be wild Yeah, I'm precedent times or or And I don't I actually don't know if I'm saying because I Because I want a video to get the monetize, but I think what I think they're going to lean because drake has one Achilles heels right now Okay, interesting Sure, sure. You don't want to do a team huddle and like what you talking about I'm trying to think how to say drake's Achilles heels right now socially is I'll just say this the fact that he likes to hang around people significantly younger than him Interesting, you know what I'm saying that is interesting that reminds me of the of a sneaky Biggest winner in all of this Did he Oh, because the attention got pushed off him Well, we not talking about it in the same level, you know, I mean that news cycle the news cycle Things that switched up I will say this too, man I think that you know knock on wood if everybody involved in this beef Can make it to the other end of the beef with nowhere and get hurt This would literally be the most historic moment in rap because now it never will we have seen artists of this magnitude beef with each other And no one come out there Now I think it'll be far if we can make it there, you know, knock on wood We can make it there. That'd be far. That'd be a great step for the culture That happened with jay and nah, nobody died in that That we know about That was a nannies bro. Like, you know what I'm saying? She was different about them, man But I know what I know what you mean though This level of energy this amount of energy We rose really did have me looking at drake's nose though. Me too, but I'm saying I was like did I miss something? I was I know I look the same to me. I'm like, but I don't know. That's a random this bro Like this is like you don't just make that kind of thing up See and that's what we talking about some winter shit, bro Because again, just like ether a lot of stuff was like some elementary school like dissing But it was all so funny and it was great. It was put together well I'm not saying I love to eat for ether for those of y'all but like Now in the future A lot of times I'm just looking at drake and I'll probably be thinking about the rick rose boy First without even thinking about it not trying. It's like dang his nose Maybe he got some makeup on he got some contouring going on. I don't know, bro. Like like who knows who knows You know, like so bars that stick are underrated Yeah, bro bars that stick and songs that stick back to back was was one of those That was a whole song that stuck stuck with some bars within it that stuck the twitter fingers is still to this day Getting brought up. All right. It's like two bucks hit him up. That was a song that that stuck bars that stick like that They they they get in your head, man. So I don't know. I'm interested to see what else happens. And I'm kind of I'm trying not to be I'm not I'm trying not to have my expectations so high because it gave me So many things that I wasn't expecting and now I don't want to create expectations and then be disappointed I'm happy just like riding to see where it go. And then, you know And I agree with moving that way this shit like a rap medial play That's what it feels like. Yo, what just twists and turns around every corner Unexpected characters out of every Like I literally expect for us to finish on this podcast and I'm gonna pick my phone up and and something new Going how come I really I wake up every morning and that's the first thing I'm like, let me see if any new updates One came out on the case who who jumping in the ring today. Oh, damn. It's such a I really feel like that, bro And it's like I literally can't Remember the last time I paid this much attention to this many people in music We'll see if they let that that rap medial play rock, bro You a while for that one, but we don't got time to get into it. This is the end of another episode of No labels necessary. I'm Brad Vashar and I'm Cory we out Appreciate you for watching if you like content like this You'll love seeing our music marketing strategies that we use as an agency to actually blow up artists to millions and even billions Of streams that are available for free at no labels necessary.com and the cool part about it That's gonna really make you love it is we don't have to be all entertaining and add all this fluff Just to get some use that we do on youtube We get straight to the information There's play by play in courses that give you a breakdown of every step that you should do to get success And you have the ability to have communication with us We get on live talks a lot of cool things for members and it's free Just to hop in so check it out right now at no labels necessary.com