 Well, I've tracked down the fine folks from Hindenburg Systems, the people who make Hindenburg Journalist, which is the application I use to create the audio podcast. It's a digital audio workstation. And I'd like to introduce you to Chris Matas and Preben Fries. Hi. Hi there. Hi. Now, for those listening only, you might notice I've got these guys sitting. That's because they're about eight feet taller than I am. And I told them my arm would get tired, so we're going to make life easy and let them sit for the interview. And I wanted to start with the question of, you've got several different audio applications. I'm using Hindenburg Journalist, but you've got higher level applications. I'd be curious to find out what these products are for the audience and where you see them placed in the market. Sure. So basically we differentiate between licensing for individuals and licensing for corporations and educational institutions. So for an individual podcaster who just works alone or maybe with their husband, you can buy a journalist, which is like an entry level version, which has a single track recording and multi-track editing and most of the features you'd need for a basic podcast. And then for Journalist Pro, you get into some of the more advanced features. You have multi-track recording, you have noise reduction tools, you have equalization tools. You have access to recording, for example, calls from Hangouts or Skype and stuff like that. So you mentioned equalization. I have noticed though when I drag in an audio recording, it does kind of an auto-leveling on the fly, which is really nice. For those who listened to the show last week, I was playing recordings from an application called Seeing AI from Microsoft. And one of them was this loud buzzing and it was recorded. It was super high level and I dropped it in and I watched it just shrink down to like a tenth of what it was and it was a beautiful thing. I'm going to always normalize afterwards, but you do a lot of that on the fly, right? Even in Hindenburg Journalist. Yeah. One of the advantages of Hindenburg for a podcaster is that we've made it for podcasting and radio from scratch, which means we know what your desired output is going to be and we know that you need to have balanced audio inside the system. So what we've done is we've based the whole system on a new and technical term called loudness, which is a way of measuring the perceived volume of audio as opposed to looking at the peaks. Right. So loudness through a phonic level or after the fact, are you saying I don't really need to do that? I might be saying that, yes. In Journalist, I thought that was one of the features of Pro. Well, you can do it in an export to a podcast destination. Then we have a built-in export loudness normalization at minus 16. Okay. Okay. Well, that's what I'm normal. I'm doing it too, so that's pretty good. As it should be. I know. I obey the rules, of course. So now, when I first got this, I was really, really pleased with the product. I found that there were a few little things where I was like, oh, if it just did it a little bit like this. And I wrote to you guys, and immediately someone named Hindi wrote back and said, oh, hey, that's cool. I'll put it in. Here's a download right now with the feature in it. We'll put it in the next feature. I'll say. Are you Hindi? No, I'm not Hindi. Hindi is just our nickname for the application. But I'm the lead programmer, so I can usually do some magic. Oh, I definitely have you to thank, Preben, because I was just like, oh, my gosh, he did it immediately just for me, and then put it as a future product update. And that was fantastic. Well, it was probably something that we needed to do anyway, so. Well, still, that's it. It was a brilliant idea that you brought to our table, and we had to see your magnificence and accept it. Yes. Chris is the CEO, and Preben is the CTO. That's why we hired him. Well, that sounds great. Now, a lot of my listeners have asked why on earth anyone would name a product after an airship that blew up. Who wants to take that one? Go ahead. Well, the story is that the Hindenburg was this infamous blimp that blew up at Lake Hurst in 1937. And what actually has the relevance for journalists is that Herbert Morrison was capturing the explosion live, or not live, he was actually recording it to discs. But this was the first in-the-field record, which was then broadcast coast-to-coast the day after. Oh, wow. So you really did name it after a recording of something that was blown up, but the radio event? Yes. For radio, it's a historical event. It's the first real coast-to-coast live broadcast in the sense for the listener from the field. Really? Wow. And that was in 1937, right? Yeah. And the kind of portable recorder he had was 80 pounds. So you said disc. You aren't talking bits and bites, are you? No. I was talking about lacquered discs. They were caught to groups like an LP record. Oh, wow. That was in the field in 1937. You were telling Steve another anecdote before we started, and I don't know what it is, so I don't know how to set you up for it. Oh, I think it's a continuation of the same one. I think we got it. Well, this is pretty cool. So Hindenburg journalists cost how much? $95 is a one-time fee, and that'll get you everything up to version 1.99. And at some point, hopefully sooner than later, we'll be releasing a version 2.0, which will have a lot of bells and whistles worth upgrading for. So I should put in my feature request now, because you have nothing better to do, Preben, right? I've got a lot to do. A big list. But that is an affordable price. I bought it, I don't know, three years ago, maybe, and I haven't had to pay any more, so if there was an upgrade fee to the next version, I would think that would certainly be reasonable. I mean, I've absolutely got my value out of it and really enjoy using the product. Good to hear it. Good to hear it, yes. And then if someone wants to look at the next level up, how much is Hindenburg Pro? From scratch, it's $3.75 for the Pro. Of course, there's a discount for upgrading from journalists, but $3.75 is the... Any kind of discount for schools? Yes. For universities and schools, we give quite big discounts. And for individual students, full-time students, we also offer discounts. Okay, very cool. And where would people find your products? Hindenburg.com. All right. Thank you very much. This was fantastic. And a real honor to meet you guys, because I love your product. Thank you very much for taking time. Thank you. Well, right after we finished recording, Preben just idly mentions that they have an iPhone app, so why don't you tell us about it? Well, it's actually the first product that we released, even before Journalist. So it's basically a very simple recorder. You have one big record button, and it just starts recording. And we can see a wave... Not a waveform, but we can see the volume and whether it's peeking and that sort of thing. And then a big number here, what's that? That's Marcus. So if I say something important, you can click that marker. So is that a chapter mark? No, it'll just be a normal marker. But if you actually import it in Journalist, you'll be able to see that marker and convert it to a chapter marker if you liked. Ah, I see. And so what... Keep going. So when you're done recording, you can go to the edit mode and... You hit slide to pause. Oh, that's the waveform I'm looking at. You still can't. It should look familiar to you. You can do all the same stuff. I'm talking for... Tell the audio listeners what you're doing too. He's dragging the edges of the waveform around. So and should be able... Keep explaining there? Okay. Be able to play back and you can... It's really hard to do from this angle. So he's editing the waveform. Oh, you got to... You're actually going to cut and clip. Oh my gosh. It's actually an editor too. Yes. And of course with Undo. He just did a shake on it. So what is this product called? Hindenburg Field Recorder. Okay. And how much is it? $30. Very, very cool. Well, that's... That's a light version which Dua does all the same tricks and stuff, but it can only record for one minute. Oh, okay. So you can give it a chance to try it out. Yes. But there's more. Oh, there is. Yes. And yet there's more. This is going to be the first two hour on-the-floor interview. Because what he hasn't shown you is a really cool bit. You can send it directly to Hindenburg. You can send it as an email, upload the FTP to SoundCloud, can put it so that it's available in iTunes, or you can send it to any other application that handles audio. Oh, that's fantastic. And when you send it to Hindenburg via Bluetooth, it's actually the session... You're not bouncing in the file. It's the session. So all your edits and your markers are exactly as you left them here, so you can carry on editing and start on your phone and move on to your... I will definitely use that. That looks fine. They just cost me money, dang it. Okay, we're going to cut this interview off then.