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Published on Dec 1, 2011
Synopsis: In December of 2002, McDonald's had to shut down their restaurants in Bolivia. The company cited financial problems, but the real reasons were to be found elsewhere. Bolivia may be a small, poor nation on the global market, but a country's fierce local food culture can be sometimes a more powerful factor than economic clout. In his first feature-length documentary, Fernando Martinez shows what happened, a story driven by the characters behind the events and their life stories, such as renowned cooks and a review of popular sayings about the Bolivian food. The symbolism is obvious when a multinational giant is 'brought to its knees' by a country's traditions and heritage. _ Festivals: Goteborg International Film Festival - Sweden 2011 ; Miradas.Doc, Guía de Isora International Documentary Film Festival - Spain 2011 _ CONTACT: JMT Films Distribution_Michael Treves_jmtreves@012.net.il _ www.JMTFilms.com