 Cool. All right, so Where's that screen? All right, this is a screen. Should I sent you right? I don't know if you saw I'm sure you're busy, but none of them. I thought none of them Turned active and then like a day later One of them turned active and the other one didn't and then I just try to make some other ones and this green This blue button was even highlighted up for me So I don't know if it's a glitch thing or what but I literally followed step-by-step Everything that we went over in our last call watch a couple other videos you had and see if I was missing anything Okay, but just wasn't working man. So then so then this so it's only this last one It's only that fourth one. That's inactive, right? That and then like I said, I've tried to create just different ones and it wasn't Wasn't even creating. Okay. So then did you refresh the page? Yeah. Yeah, of course I Restarted the computer. I ran an update. I did I did all that all that stuff, but yeah, okay So then open up that that fourth one. Let's start here real quick open up that LP and then go to manage Okay, so then That's all that's showing It's not showing the actual so it shows the link at the bottom and that pixel is on that page, right? Yeah, this is the same pixel. I Used with these two and then even with this this one I made when I wasn't with you with the lump the LP course Send me that link. Can you send me that pursuit that pursuit PT now comm send me that yet? Send it in the chat real quick. Let me open it on my end Don't have to stop sharing this send it in a chatter. No, you should you should be able to see chat right there at the bottom I think Okay, cool. Got it. Let me open it up real quick okay, so then This page Aha, so here's the problem, bro. There's no pixel on this page So that's the home page. I don't have a pixel on that one. I have a pixel. I'll set the actual Shit so as I go through so then That link you just sent me this one is the link that I've been putting in this one I know So because this one was done through car truck Okay, so send me send me down. Is that the one that's set up under the LP custom correct? Okay And then I don't know if it's because I added this landing this pop-up form, you know, I don't know if that's thrown it off It shouldn't know No, it's that that wouldn't be it. Let me um Let me open this up real quick. Okay, cool So the pixel on this ends in seven two seven four. So that's the pixel, right? That's the one you're using seven two seven four Go back to Facebook Yeah, go to the ads manager and then let's just click on Let's just to the left. Let's click on Let's click on the the the triangle Actually, no click on click on yeah, click on data sources click on data sources. We should be able to get to it from there Okay, so click on add events right there at the bottom in the middle add events Down Actually, actually that well shit. There's a problem. I could see it right here This pixel You had the wrong pixel on it So this pixel right here ends in 1166 The page that i'm opening up um The pixel ends in seven seventy two seventy four. So it's a different pixel Seventy two seven. I don't even have a seventy two seventy four You you must you it that was actually another thing I was wondering if you could help me with this. Um, is just clean up some of this bullshit that's on here Like I had started. Um, I initially had sell a company do it and they were just Worse than I am And I have just all this crap here that probably just needs to be cleared out that's Run with this and I know from my past calls. It's this is our guy and this is our guy What what I normally do is I I mean you can clean up everything for sure But what I also do is I I bookmark everything So you want to bookmark everything create a folder at the top. Um, I have I have my favorites have my digital media stuff here Have your ads manager. There needs to be ads manager folder right there Yeah, okay, drag that bitch to the left if you can like can you Or actually well, that's that's no that's not a folder. That's a bookmark So what I would do that I'd create a folder and there should be like seven seven different bookmarks in that folder And so you want to bookmark the right ad account. You want to make sure you bookmark the right pixel You want to make sure you bookmark your custom audiences bookmark your custom conversions That way everything is bookmarked and and and you know, you're in the right account Um So that's problem number one problem number one is do you have a different pixel on that page? Are you reading because I don't even have a seven two seven six four that you're saying like it must be It must be and I know like I I click I click this guy This guy and then I did that like you said I I know I'm not fucking going crazy, man. Click on um click on Let's see X out of this hit that drop down the top right the one two one seven Hit that and then just go to go to go to dr. Cruz Just let's just check all of them because that pixel is is in one of these accounts so Right there. That's the one So seven two seven four Okay, so question. I thought but I've been under this account Yeah, so it's this pixel that needs to be on that page, which it's not it needs to be 1166 Correct. No, but so help me understand this because I have this business ID and then this account. I've been making sure I'm under this account though right here. Yeah, all right, so This one, I don't even know what this is then can we delete? Is this important? Could we delete that? I don't even know where this came from. Yeah, you can you can delete it. Um What you can do is you can go well, that's a pixel so that pixels that that's the pixel and it's tax It's attached to an to an ad account I don't know who's that account though like We just look at we can just well, this is seven two seven four So if anything just go to go to settings click on settings I don't think you can delete the pixel But let me see. I know you can I know you can inactive you can you can turn the ad account inactive You can't even really delete the ad account. You can you can turn it to inactive, but You can't even really delete it click on settings right there to the right. Let's see what is under settings I feel like remember that that call I had with the update And it was like all these glitches like I feel like the like I never why why do I have five dr. Cruden's like I never create Yeah, I don't know why that happens either man Like I have I have random ones in my account As well And I don't know where they came from but I just try to stay away from them or I turn them into something Like I actually turn them into something so So this has happened to you or your customers before your yeah, yeah We're random shit just ends up right here. Yeah, I have it in my account I don't have that many but I I have like three Randoms, but again, they're they're pixel. These are in this case These are pixels and a pixel is tied to an ad account So it's the ad account That ends up being created the ad account and and what that is is facebook really just gives you more ad accounts So as you spend more facebook will give you more ad accounts An ad account is tied to a credit card And so it just depends on if you're the type of business that's running Multiple projects in your case. It's just one So you have two two businesses. Okay, so you have two businesses So perfect example one ad account is for one business the other ad account is for the other business But again as you spend more money, I think that they just add more ad accounts Um, normally you have to request more ad accounts, but it looks like they're just adding They're just adding but at the same time, let's let's click on let's click on Click on the the dots to the left. So that's the problem. Yeah, you're you just have the wrong pixel But click on the dots to the to the left to the top left And then go to business settings or go to go to ad accounts go to ad account settings So these different ad accounts right here You have this ad account which is which is dr. Cruz and then you have Let's go to let's go to business settings click on the dots again Go to business settings. Let's look at the ad accounts from there Go to business settings and then click on ad accounts to the left Right there at accounts. So you have you have this one And why don't you name it like name it click that edit and take away that one two one seven freaking name that Shit like give it unless you want to just leave leave it the numbers. I mean But but if anything if that's the one you're using like Freaking give it a legit name like that way, you know, yeah main add main account. Okay, that's cool So then So then if you if you if you You're hiding closed ad accounts. So if you click that blue to gray Let's let's see if we can see them real quick Okay, you should have more ad accounts in there, but I don't know why they're not showing But that's fine, whatever But those pixels are tied to ad accounts. That's that's what I do know But I don't know why your other ad accounts aren't showing But at the same time and to make shit easier just bookmark your shit like bookmark So, you know, you're in the right account at all times and just reference back to your bookmarks to get to the page Rather than coming here to the ads manager and trying to navigate through shit Go to your folder and click on bookmarks through there All right, we'll do get all right. So there's a deactivate button We don't want to deactivate this one, but can we go deactivate the other ones or no That's what I'm trying to I'm trying to see but they're not showing normally you would you can you can show The hidden ad accounts, but at the same time you can't delete ad accounts either You can't delete ad accounts. You can hide them Which which it looks like you're doing but at the same time when you toggle that blue to gray It should show all the inactive ones, but in your case, it's not But I just again, I just I would just stay away from them just bookmark everything and you won't You'll know you'll know not to go to them anymore so Like I thought you could delete it, but you you can't so This is the one you're working on so bookmark this right here like bookmark this page This is your pixel 11 6 11 66 Or maybe put like yeah main pixel You got main account. You got main pixel And just bookmark this What's this events manager Well picks I would just call it pixel main pixel I would put freaking main pixel, but I would also drop it in a folder So you're you're adding it to favorites, but I would add it to a folder like create a folder and I'll do that off. Yeah. Yeah. Yeah. Yeah. Yeah for sure. Definitely So Let's get that so so it's 11 66. So click on add events click on add events right there And then and then from a new website Get that code and take it to that cartridge page go into the edit go into the builder and edit that shit So that was that was issue number one. What did you say was oh, yeah issue number two. Oh, yeah Well, yeah, what was issue number two? Uh, I guess just clear cleaning cleaning clean up if possible, but you're saying we can't really delete any Yeah, you can't delete ad accounts and every Pixel is tied to an ad account each ad account has one pixel And so Wow. All right. Well, I feel stupid that the fact this is the wrong number and now man, that should happens, bro So the number's always here. Yeah. Well 11 11 66. All right. So I just got a double check And triple check this stuff because Yeah, or just make sure you're navigating through your bookmarks. Yeah That will take you straight to that page at all times But even right now like forget about ads manager from this point on I would just come to a damn page and grab it here You know, just copy it from there Yeah, yeah I'm trying to do that as I'm making an ad and stuff, but I see what you're saying So Now let me so now let me come back to my let me let me let me refresh So that was seven two seven four Then we refresh this page on my end Bam now it's 11 66. All right. Yeah. Now it's active. Okay So you got you got active on on the custom convert. Perfect. There it is there All right So 11 66 11 66 11 66 all of them are 11 66. Perfect. Beautiful. All right And then she got another minute Dude, I'm just glad every time I jump on with you. I can find the freaking solution Dude, you're wizard. You stumped me once you stumped me once on the freaking that wasn't your fault. That was that was facebook's Yeah, right. Yeah, so And did they get back to her? What what happened with that? I did I was on one lady She couldn't help me and then I reached out a couple days later and I was with I don't know. I guess some guy and He was clicking around nothing happened then but then like on a couple hours later. Everything kind of worked so I don't know. There were he he had real no answer either That's weird, man Some of those and I've heard through one of my mentors where it's like a lot of the facebook support They're obviously smart like they got to be smart like But at the same time I heard that a lot of them are super young And and they're reading off of off of off of guidelines and they're reading off of freaking You know the damn freaking help center as well Like I heard a lot of them aren't even super because I've gone through some of them were were they're smart And then I've gone through some of them where they freaking had to pass me to one person and pass me to another person And then I jumped on with with with a client Like probably like probably like four days ago And she she and she had she had some random issue with connecting her page to her Her personal her personal page to her business page And it was some easy shit and she like david I reached out to facebook. No one can help me I reached out to my other friends No one knows what the hell is going on and I hopped on and i'm like dude There's your issue like it was like a two second freaking call and i'm like how the hell did facebook not know How to do that like what the hell like it was weird Yeah, I feel like they need to set up a call center or not uh a tech Right, it's like To do that, right? I don't get it either man. They're so damn big. It's like how do you not have some people on the phone? I don't get it. Yeah Okay, so then I got a couple alerts. I don't know if you saw where ah shit. Where was I? Where'd they go? They were those red? pages Oh, here you go these things I couldn't be delivered. What was that? And I had got like a yellow warning a couple days ago now i'm get this this message didn't read this Last night and I was going to try and troubleshoot it but I was like I got the call with you so um Yesterday I also went through Clearing House But I had a different area yesterday here, but maybe it maybe this is this is it I was going through and just deleting some some old Old custom audiences and conversions and stuff that uh either weren't pixelated or I probably just did wrong I just wanted to start and they were like two years old too Mm-hmm So I know you said just a clear house or some of that stuff. So I was I was doing that so maybe that that could be Is that in this case? Yeah, when it comes to a lookalike audience Yeah, the the the custom audience Which is which the lookalike audience is based off of the custom audience has to be a good audience Like it has to be and what I mean by a good audience in this case if it was an email list It has to have it has to have at least it's either it's either a hundred or a thousand Okay, I'm pretty sure it's a hundred. I'm pretty sure it's a hundred But it has to have a hundred one hundred at least 100 solid But even at 100 that's still a small ass audience even 100 like that's super small. So I think it's a thousand So where it has to have at least a thousand Good or or just solid, you know People in that on that list So if you had an email list with a bunch of emails that didn't match facebook Or if you had a bunch of emails on that list that were that were undeliverable Okay, and that would have caused the lookalike audience to not produce at all That's what that error was So from here if I wanted to create a lookalike because we did custom so I get that lookalike You just check the box. So get out of here You it's a lookalike. It's all based on the custom So so grab like a big custom like that like that mentorship video retarget Like like that one would be probably probably good But that's based on views. That's based on views. It's not based on It's not based on an actual It it is an activity someone watched it But but at the same time What how how long did they watch that that's question number one Yeah, what what audience is that is that a three second audience is that a 10 second audience? But really the best lookalike audiences to build around there's really only a couple it's not and it's not that one to tell you Truth it's not that one to have a custom audience around video views. That's cool retarget the custom audience And that's it but to have a lookalike audience you want to base your lookalike audiences around either Lead either leads that were captured. So I went to your landing page I enter my name name and email and I land on your thank you page Okay, that thank you page is a custom audience that thank you page is a lookalike audience That's that that's lookalike audience number one and then lookalike audience number two would be on your actual customers So people who land on your purchase page. Thank you for purchasing. I should say People who land on that page. That's a custom audience. That's a great lookalike audience to turn into to to turn into Okay, so so customers and Leads firm to confirm the leads and not All right. So this one was like a lead is someone who land on your thank you page Yeah, so um So this one words views how about views and then of the 64,000 people that watched it Maybe 2000 clicked on the actual Web page and I have their information from from a pixel. Yep Oh, yeah, because that's now a custom audience of people who landed on thank you for opting in So can we do can we do that then from here? This one that pixel I pulled from this page It just depends This page right here. Is it from people opting in? So while I was going to take I have I have some of that but that's a small small list Yeah versus the actual people if you look at the metrics on car show There's you know, a couple thousand views where they've been on for yeah for a long Obviously, it's not strong, but can you make a custom audience from that? Yeah, you can create you can create a custom audience around anything I'm sorry. I'm not looking like lookalike Lookalike you only want to do it on on on people who land on your thank you page from opting in to something Or people who land on your thank you for purchasing page Those are your two power lookalike audiences But to get there you have to have at least that's where the 100 is you have to have at least 100 purchases Or 100 leads that have opted in Gotcha. So so which here so so for example, you should have two audiences right here. Which one is it? It's a customer audience. Yeah mtm customers And then and then where is And then and then I don't know if you have an opt-in page. I don't think you have an opt-in page, right? You don't have yeah, so I've opt-in pages. I have I'm trying to get to my here. I'll just get my list here. So Uh, here list my pt list. Where are we? 80s is 100 um This guy Yeah, see that this is what I've had over the the past couple years before even before I had cartra. So I added in the The customers I'd say probably about I don't even know um 50 or 75 or new since cartra. Mm-hmm. Mm-hmm So there's I'd say this would this is what I want to do Okay, grab these emails Yeah, you can you can open up that and you can export it and you can import that list into into facebook and create a custom audience Around around you do the custom audience first and then you create a lookalike audience around these people How would I export this whole list? so Right there you click on the three dots to the right I thought you Click on name and and let's let's highlight all of them And then and then try clicking the three dots see if that gives you anything different I thought it said like download to csv file Let's see. Where the hell is that is it in anywhere? Yeah export right there perfect So you would highlight all of them like that and then you would export And then pop this back into facebook create a lookalike And Put out another ad and now it just kind of keeps Keeps going yes, so put out Well upload to facebook create a custom audience and that's going to be around emails So as you go in and you you click on create custom audience now now we're looking at the email tab in facebook And then you just dump all that you can copy all of them You could literally just copy all of them and then paste them all in into facebook So I have to make a custom audience first before I make yeah. Yeah. Yeah. Yeah the look like is based off off the custom audience Okay, so go ahead and create custom audience right there And then you'll click on email Customer list customer list and then and then right here It's just telling you what is what you can include Um, and then go ahead and click next and then you can just paste everything Does your list include a Do they well no not really because yeah, there's no cut. There's no customer value. So just click no Okay, because all you really want is just is just the emails And then you could just you could just add a list or you can just um or you can or you can yeah copy and paste Okay And if I were you I would let that let that simmer like let it let it let it let it sit for like at least a day Like let facebook go through it And and and let them wait until it says ready. Sometimes I'll say ready right away But um, sometimes it won't Okay So I'm putting this in Letting this simmer for you know a day hours. Yeah, let it gather its its data And then you know At or do I create a lookalike? Let's do it. Let's go straight into it right now It's saying it's giving us the opportunity. So go ahead and click it create a lookalike audience Okay, so now this is going to look like audience. That's the source. So again, every lookalike is based off of a custom The custom is a source. So that's the source And then you're going to select your audience location us And then you're going to leave it at 1% Why 1% over 10? Can you explain that for me please? Yeah, because 1% is literally 2.9 million people So the the broader you go if you can go you could take that 2.9 watch get out of there Click out. Yeah, right there the 2.5 or whatever that is on 1% or 2. Yeah, is that 2.6? If you took it to 7% it's just it's it's way too broad like it's way way too broad And and the only time you even go up to 2% and beyond is when you're spending Literally when you're spending a couple thousand a day Right now at a super small budget and what I mean by a super small budget is anything below Anything below anything below 100 a day like if you're spending if you're spending less than 100 a day Even if you were spending 100 a day even if you're spending 200 a 300 400 even if you were spending 500 dollars a day You still don't need to go to 2% Gotcha So that's way more people than than you're going to ever reach off of 100 bucks a day like you're not going to reach 2.9 million so The broader you go the more The less it's effective unless you're spending a shit little money Would you say to just do one location at a time? Yeah, do one at a time do one at a time. Yeah Why just uh for my knowledge why why is that just so it's more specific? Yeah, dude for Specific reasons. Yeah, for sure. Then I would just create multiple localized audiences and hit different regions You would yes and and that's also your your strategy for multiple ad sets So as I go in set up a new campaign and I set up ad sets I'm going to have four different ad sets and and my four different ads that are going to be targeting four different look like audiences Gotcha Same ad just different audiences in each one same same ad four different audiences, which are your ad sets And that's the middle one right so of the three Exactly. That's the second. Yep. Yeah. Yeah, you got it You got it. So just do it over again. Do it and do another one and just create another country and then do another one All right. All right, cool. Awesome. Yeah, dude. So that's that's that man. And then freaking um Now from this point on bro, it just comes down to content It comes down to content Like it comes out of putting out videos every week bro Like you got to you got to dominate that area with with new content every week Maybe start a series start a series like like that that works a lot that works really good too Where like for example, most people would just put out a video and then they'll just kind of you know Talk about whatever their message is and you know, whatever the offer is and that's that one video But when you put together a series of videos, let's say it's a four-part video series Video number one goes out and then and then in that video you're telling them Yeah, click learn more it'll take you here But then you're also saying hey and also by the way look out for our next video because in video number two We're going to be working on the shoulders and you're not going to want to miss that video And what you're doing is you're creating custom audiences anyways Yeah, now people that are watching training, you know series video one You're they're going to obviously see video two because you're going to retarget them And then you just take them on a journey you take them on a mission and it's a series of videos from one to four Yeah, and and and that that works really good too because it allows you to put together this content Where it's based on a four-step series rather than you just thinking of what damn what should this next video be? Right break it down into four Understood makes sense. Yeah, perfect works too. But but yeah, my point is that it just it just comes out of content Like putting out videos and then putting out another one and putting another one just and just and just and just testing different pieces of content Maybe maybe with video is king But but also sometimes maybe you want to want to test some images Like get some get some cool shots of you of you working out or you working with with a client a sick-ass image and run that And and and when it comes to split testing the image That's when you can have four different images. So on the ad set level you're targeting four different audiences But on the ad level, which is the third tab You're testing four different images Yeah So it works testing bro testing testing testing without breaking the bank And and just testing and seeing which one pops and then once that one pops it makes up for all the ones that didn't pop Yeah, so keep that in mind and when I'm testing what what's a good? I'm sure obviously it depends on people's budget, but what's a good kind of threshold? Is it is it five per ad 10 per ad like or ad set I should say um I mean when testing versus when I'm trying to go all in I have this big product this one I want them to buy versus okay. I'm testing some stuff I would I would just Stick with the cbo stick what's set in the budget on tab one Yeah, cbo and just put your budget there put put the budget there and and do it lifetime and and do it for seven days Okay, yeah do it seven days and don't even worry about daily like let it ride for a week On on four different ones at a decent budget, you know and in a decent budget What did you put 150 the first time? That's a decent weekly budget. I mean, yeah, that's where you want to be That's 10 bucks a day. I actually know what yeah, that's freaking Yeah, it's about a little over 10 bucks a day right for if you're running for seven days Yeah, just under 20 Yeah under 20 so shit bro. You're fine with that budget that right there should find you some some winners Okay, okay, so just keep me post on that though man. Keep me post on that Definitely, man Cool. Hit me up any time then man. Have a wonderful day. You too.