 60 seconds master product launch. Number one, design a go-to-market strategy. This usually includes three tiers approach. You can go through the selected friends and family lunch and test out with early adopters. And then you go to regional lunch to understand how to scale your launch capabilities. And then you go to international lunch to make sure you access to everybody in the world. Number two, identify the stakeholders part of the launch process. For example, sales marketing team will design the value proposition of the product and messaging of the product to the right customers. Legal team who is a guardian of a product so that you don't get sued by consumers. And of course, your VP, your bosses who is going to watch the success of your launch. Number three, identify the KPI of a successful product launch. Could be the daily active users. Could also be the initial early adopters. Could also be the revenue number. Number four, identify the budget of a product launch. It will be very expensive if directly run all the commercials throughout the entire internet without targeting the right customers. Sometimes direct door to door sales to your target customers may save you lost money at the initial phase of a product launch.