 Hey there, Chad Bond, you're here for High University Libraries. I have several students right now researching the beauty and personal care products industry. And it can be tempting for them sometimes to find one database, one database in particular that I shall go unnamed, that they use and overuse too much to the point that it basically writes their whole paper for them. Don't do that. This video here, if you've got 10 minutes, is going to show you five essential tools, I think, if you're looking at the beauty and personal care industry, and it's going to show you how to navigate and find the data quickly using those tools. So here you go. So this is Passport, and Passport is a great product for looking at consumer products in a variety of international markets. And to use this, you can either go up here and search by keyword for your product, but I actually prefer to actually go under industries here and browse by industry if I know what industry that my product might be located in. In this case, my students are working on the beauty and personal care industry, and so here we have beauty and personal care right here, so we click there. It will take us to the beauty and personal care homepage, if you will. On this page here, we're going to change the search tree here to choose a product category. So let's just say we're looking primarily at cosmetics. We could do skincare as well, but let's just do cosmetics there. And once we select something, this is highlighted blue, so we can click on it to go to the color cosmetics section of the beauty and personal care category. From here, if we want to, we can drill down further and select additional ones. Let's just choose maybe skincare and sun care, because those are all kind of related to skin there. And then we can click on Next, and then we have the option of choosing geographies. If we want to do, say, just looking at US, we can say USA. We can also go back to our geographies tab here, and let's just look at maybe how the skin care market is doing and cosmetics market is doing in France, in Germany, maybe Denmark. And once we're satisfied with that, we can click on Search, and this will take us into our landing page for our results, where we can see here are some reports here for color cosmetics in various areas. So here is like sun care in France or color cosmetics in the US. And these reports basically give you trends in the industry, how the industry is doing, the competitive landscape, some key headlines, prospects for the industry, that kind of stuff. And then if you scroll way down, there will be past the competitive landscape and prospects section, there's all kinds of stuff for data that you can look at. And once you're in here, you can probably look over here and look for related company profiles. And this gives you some of the key companies that are doing business in that industry or in that country. And clicking there will give you some company profiles that will give you information about looking at the strategic direction of the company, competitive positioning, key facts for the company, that sort of thing. So that's one kind of quick way you can use passport to really understand the beauty and personal care market in not only US but in a variety of other countries. So this is Mintel. Mintel is a key resource in understanding the beauty and personal care market. We just go up here and just search for beauty. And you can see the various kinds of reports that may come up. So here we have the beauty, the middle millennial beauty consumer, black consumers and beauty products, the beauty consumer, beauty retailing, all that kind of stuff. So let's look at maybe beauty devices. What this will give you is a market research report that's based on actual survey data Mintel goes out and surveys consumers of particular products. And they gave you basically information about who buys what, when, how often, how much and that sort of thing. So here's under the market here you get the market breakdown, market size, trends, factors in the market. Here's consumer information on what you know about the consumer, what kind of consumer devices they're buying, their preferences and that kind of stuff. And then here's some brand information as well. So these reports average about up between 70 to 100 pages in length. Great information to look at for that product category. You can also go into the category overview here and browse by sector here. So if we look at beauty, this will take us to the beauty homepage. Where we can find latest infographics, some news, some current reports on beauty, and all kinds of analysts insight and that sort of stuff. So the great landing page to understand the beauty market. So this is work, and work is a great place to go to look and see marketing campaigns and branding campaigns and really try to understand how some of the key players in your industry or product category are trying to reach consumers. So if we go up here and maybe we want to search for something like CoverGirl, okay? And this will give us everything in work that pertains to CoverGirl. And then also some potential competitors and that sort of stuff. So here's like how CoverGirl reinvented itself of the digital era. Take beautiful back to some marketing campaigns. You can kind of see the kind of stuff that's in here. You can also go up and under topics, go to industry sectors, and then look for toiletries and cosmetics in here. And this is going to take us to the toiletries and cosmetics category. We can go over here and look at in-depth in cosmetics and beauty aids or skincare. Or we can click and just view everything on this topic. Let's just do that. And what this will go in and do is search and find everything that pertains to the toiletries and cosmetics market. I like to use this recommended tab here because this will actually go in and find some of the key things that work says you should really be reading and understanding if you're looking at this particular overall market there. If you want to you can narrow by industry and let's just say let's you can go and narrow by industry there. We can narrow by country. And so if we just want stuff that addresses the United States, we can go in and just look at just the US. And that will let the narrow it down to some more relevant stuff just on the US. So that's got quick overview of where you can find work and find marketing campaigns and branding campaigns and case studies for your particular product categories. So this is Business Source Complete and Business Source Complete finds business articles in a variety of academic journals, magazines, trade publications, newspapers, that sort of thing. So I'm just going to go in here and search for cosmetics and do a search here. And you can see it's going to go in search for cosmetics for us, find 70,000 articles. Now what I want to do is show you a way that you can expand this out a little bit. So let's do cosmetics or and look here if we do or it's going to give us or makeup or beauty products. Let's do that because that sounds good and we'll do a search here. And so now I have 84,679, which is a lot. But what I want to do here is rather than look through these industry profiles and things like that, I want to find publications like this global cosmetic industry. And what I can do to do that is limit to trade publications over here in the left hand side. And this will find trade publications, which are publications written by people in the industry for people in that specific industry. And because we don't want stuff from 1996, let's go maybe a limit to 2015. Just to kind of give us a better result set there. And that'll get rid of the 54,000 articles and down to a more manageable 4,500, okay? So here we can do that and if we want to we can go in here and type in consumers or demographics or a particular brand and limit our searches down further that way, okay? So what I like to do occasionally is find like an article that looks pretty good. And I see this is from global cosmetic industry. So what I like to do here is go in and say this is a trade publication that serves the cosmetics, personal care, perfume and flavor and salon and spot industries, which is pretty cool. So if I want to know more about this industry, it's probably my best interest to kind of just browse the issue. And I'm going to do that by clicking on full text here to actually go in and see what kind of things are kind of covering in their issues, in their publications there, okay? So we wanted to, we can go in and search by brand up here and we can say, let's search for, we can search for trends, right? And that will take our 7700 articles probably down to a little bit more manageable. So here's like six innovative emerging cosmetics trends, beauty packaging trends, capture emerging skin care trends, all that kind of stuff. So it's a great way to kind of find additional information about your industry from people who are embedded in that industry. It would then trade publications inside a business source complete. So this is statistics, and statistics is really cool for looking at statistics on a variety of industries, brands, almost any kind of statistic out there. And all I did was I searched for beauty and I found this interesting statistic right here on dollar sales of prestige beauty industry in the US in 2015. What I would encourage you to do once you find something that looks really cool like this is click on the release tab. A lot of people don't do this, but click on the release tab. And usually it'll give you a source link. And this source link almost acts like a little mini Google, if you will, inside a statistic. And it will take you to where they found the original data here. In this case, it's just one quick press release slash blog post from the NPD website that gives you some key numbers that you might want to look at. So this gives you the numbers in context of what statistics are reported. So again, you're going under release and click on the source link. And nine times out of ten, it'll take you to a website like this or PDF that's put together that contains really good information for looking at your overall product or industry or brand. Hope for this video helped you to better understand how to find these other five essential databases in researching the beauty and personal care products industry. And hopefully you're going to use those and not just the one database that you really, really like, okay? If you need more help, look for the contact link on the business blog or we can also look for other tools on my guide to researching the beauty and personal care industry page on the business blog, which will be linked in the description below. Take care and best of luck with your research.