 what is going on everybody, JR here. It is a Tuesday morning. And good to see you guys. I'm doing these live sessions every day to help you start, run and grow your online business. Today I wanna talk a little bit about digital courses. Excuse me, I've done a lot of them personally. They've brought me a lot of money and I wanna kinda share that with you guys so you know what to do too. However, if you've got questions in other areas and things you wanna know about, about making money online, feel free to put that in the chat section. If you are watching this after I went live, like you know it's a recorded session, feel free to put your questions in the comment section and I'll come back around and I'll answer those for you too. Thank you James for letting me know that I am coming across loud and clear. I forgot to ask that. So I could have been saying all that and nobody hearing me. These softwares are so jinky right now and I know they're gonna get better but right now they're kinda you know they're not the most dependable thing in the world. I'll put it that way. And I guess it's easier for me to record videos and upload them but then I don't have that live interaction with you guys which I really do enjoy. Let's see here. What's James saying? What are you up to James? I've been watching Elvis from Las Vegas do a hunk of burning love while waiting for your live stream to begin which is the best time of my day. Well that's so nice to hear James and you know I used to watch those Elvis movies when I was in high school. Gosh this is going back into the mid 70s and I would come over from school and myself and a friend of mine we would go watch all those Elvis movies. They were awesome. They were just so much fun. And I don't even think he was a good actor but they were just you know he always got the girl and it was just it was a lot of fun to watch. So I do remember those two James. Matter of fact James I went to high school in Memphis, Tennessee and I worked in a theater called the Plaza Theater. So this is a little bit of a trivia for you James. The Plaza Theater and oftentimes Elvis and his entourage would rent out the theater after we closed and we never knew it. We would just come in the next day and the place would be trashed. I mean they would literally rent the whole theater. There were only two theaters there and they would come in the middle of the night and they would party in the movie theater. I never got a chance to see him. Like a lot of nights I would stay late kind of hoping he would show up. I think I'd get a sighting from him but we never could. We used to drive by his house and there was always people hanging out at the gates of his house waiting for somebody to come out or on Elvis Presley Boulevard. So that's my story with Elvis. I never really did see him or anything like that but did grow up in that town and went to Overton High School in Memphis. And we tried, we sure tried. That's for sure. You guys if you haven't subscribed please do so. Don't forget to, it's a dead bell today. You need to ring the bell. Turn on all bell notifications so you're notified every time I go live. You guys have really been awesome on this channel. We're really growing. We're doing well on the channel. It's not huge yet but it's getting there and it's a lot of effort and I'd rather you guys saw that I worked my butt off and I upload a video five days a week to this channel that is recorded and then since January, I think it's January I've been going live every single day too. Five days a week, six days a week. Yeah, six days a week. So yeah, it's been a lot of work. What's going on, Mike Roberts? Good to see you in there buddy. People are slowly coming in. I don't know if you're waking up today or what. I don't know what time it is. You can put what time it is where you're at. That would be interesting to see. I know James is on the East Coast because he is, my microphone just fell over here. He is in Savannah, Georgia and beautiful town. Oh my God, Savannah is a beautiful town. Some of the best food in the country. I'd say it's maybe second to New Orleans as far as food. But man, I got some great food there. Let me get a little sip here real quick. So my theme today is digital courses. And I will tell you, when I started out in 2009, a digital course was so far from my realm of possibility. I didn't even know what a digital course was. And now I have quite a few digital courses. As a matter of fact, I have a course coming out on how to make digital courses. It's called Digital Course Designer, DCD. And a lot of my courses you'll notice like that are three letters like FAU or DCA or whatever like that. Email earning systems, EES. I have a lot of those three letter acronym things. But anyhow, this course is gonna be coming out. And what it's gonna do is it's gonna teach you how to do a digital course. Now some of you may think, oh, I'm not qualified to teach something. Nothing could be further from the truth. Nothing could be further from the truth. Here's the truth. If you know more than the person you're teaching, you're qualified and you're an expert. We have been taught coming up that you have to be some type of professor or you have to have some certificate or some degree or something. Somebody has to tell you that you have the right to teach somebody. And I can tell you I've generated millions of dollars with digital courses now. Nobody's told me I had the right to do it. I just did it. I did it on subjects I knew, obviously. But I've done some on subjects I didn't know and studied up on it and learned that subject and then did a course on it. So there's all kinds of stuff you can do. Paul says, how big an audience do you need to sell or do you need a sales page for a course? You know, you don't need an audience at all. I mean, it helps. It helps me because I do have an email list and when I come out with a course, I can email my list and I'm assured that I'm gonna sell some of my courses right off the bat. But you can run ads. You can do what I'm doing right now. You can do live videos on YouTube. You can record videos on YouTube and say, hey, in the description, I've got X, like I do have a course below there right now that you guys can get. It'll be in the description when this video is over with. So you don't really need it, but yeah, all those things help. But you know, most of us, like I started off with no audience and no list. I didn't have anything. I do now and it's nice, it's nice now because I know like when Survival Cave Food, I'll give you an example. I sent out an email the other day and we did $12,000 in about nine hours. And I was like, well, that's nice, you know? That's pretty nice to be able to do that. But it takes time. And that's the thing that people don't wanna hear. And you know, that's why I lose a lot of my audience because I tell you, you gotta work hard. And everybody else is out there telling you you don't have to do anything. You don't have to work hard, you know? It's easy, four hours a week, you're gonna make a million dollars a year. It's not true. You know, you can't show me a single person that is doing that, not one. I don't know of a single person out there that is barely working and they're making tons of money. It doesn't even make sense because there's people that work really hard and just make okay money. How is somebody gonna work four hours a week and make that kind of money? All right, let me look at some of your comments here. Do you use like Alibaba? Obviously a little more restricted to registered companies. Yeah, I have used Alibaba. Matter of fact, I was selling Trump coins when those were real popular, when he first came into office and the Trump coins would lead into survival food because it was conservative people who were buying them. So yeah, I did use it. AliExpress is good if you wanna test products out. And they're an offshoot of Alibaba. AliExpress will actually send out individual items to your customer. So let's say you wanna test out four or five different products, you can put them up for sale. And when you get a sale, you send the sale to AliExpress and they'll send it out to your customer. Now the only drawback to AliExpress right now, and I'm getting a little bit off course, of course, that's what I'm talking about, of course. But you asked the question so I do wanna answer it. Is right now, E-Packet is gone during the Trump administration, they got rid of E-Packet. Now E-Packet was a subsidized way of shipping things to the US. The government was actually paying to ship Chinese items to the US. So you could send something to E-Packet for $1.52 and it would get there in like 10, 14 days, which was pretty cool. Now it's more expensive and it's gonna take two, three weeks, maybe longer to get to them. So you gotta let your customers know that. It doesn't mean you can't do it, it just means you gotta notify people. Let's see what else we got in here. Will your new course be available on ClickBank? Eventually, yes. I won't put it up there immediately because I wanna get everything tweaked as far as the funnel and the emails and all that because when you put it on ClickBank, if people try to market it and it doesn't do well for them then they quit all together and you can't change it later on. Let's see here. Saw that a lady in Boise developed a course for building up core and pelvic muscles. Yes, I know exactly the course you're talking about and muscles after she wet herself during a video she was doing for someone else. She generated a 3.2 million dollars. I know exactly the course you're talking about. Oh, that is on ClickBank. How about Tim Ferriss? He claims to work only four hours a week. No, he doesn't, he really doesn't. If you, and I like Tim Ferriss, don't get me wrong. He tells you how to set up a business to do that. But Tim Ferriss himself, he works a lot. He works a whole lot. And the book basically is showing you how to automate things and it's not really saying you're gonna work four hours a week. It tells you how to live a lifestyle. It tells you you can travel around the world. You can rent the places you're staying in. You can use drop shippers to send stuff out. And I've read the book. I read it many years ago, probably in 2000. Gosh, when did I read that book, seven or eight? I can't remember, it's been a long time. But the principles are good to the book. Is it true that you can only work four hours a week and make a million bucks? No, you can't. And now I take that back. I'll take that back. In the beginning, you're gonna have to work your butt off. You're gonna have to work really hard. Once you have all these things set up, could you manage it that way? Yeah, he does little things in there like he says he doesn't answer emails but once a week. He only checks his email once a week. Now, I don't think he probably still does that. I don't know. I mean, I don't know Tim Ferriss. But if I only checked my email once a week, I'd be screwed. I mean, I would be in bad shape because I have people that need stuff from me. Customers email me. People who sell my courses email me. I had a couple of affiliates email me this morning about marketing my products. And if I don't get back to them, they're gonna say, well, I'm not gonna market his stuff. He doesn't answer me. So yeah, let's see here. How about, okay, she hired an exercise teacher to help her develop the program and then did a funnel in great sales page. She then did digital cookbook for crackpot. I think you mean crockpot. I don't think you mean crackpot. Crackpot, it did $350,000. That's true. And I've done a lot of courses. You know, as I think back on it, my first course was digital cash academy. Digital cash academy is a great course. If you wanna learn how to set up a drop shipping business. And I did that course. I did Facebook ads university, which teaches you Facebook ads and how to do Facebook ads. I did the email earnings systems, which teaches you how to set up email sequences and send out emails. I did e-com road, which is a course that teaches you Shopify and how to set up a Shopify store. I did web cash academy. Web cash academy is a course that is really recordings of me training live businesses here in San Diego. And I've got two or three others that are coming out now too. And the reason I like these digital courses is when somebody buys it guys, all it does is says, it gives them access to the course and they can log in and watch it. I don't have to physically do anything whatsoever, which is pretty nice. Now I do anyhow though. I do answer questions. I do get in there and they can send me questions they have and I do help them out anyhow. But technically you don't have to. I just give that extra coaching and support. You'll sit here real quick. So now the question is, how can you make money at it? Let me look at a couple of these questions in here. I like after Tim did the book, he did the second edition with an additional 100 pages and sold more than the original. Tim I'm sure has the staff to help now. I'm sure he does. I don't know Tim personally, but I'm sure he's working hard. And he's, you know, you got to work on it. This is the way it is. How long did it take you to do your first course? Did you use software template? Oh wow, the first course did take a long time. It was like, gosh, I want to say 18 months. It took a long time to do the first course. The subsequent courses I understood what I was doing. I did some setup for it and they would only take me three, four or five months. And it's not the course that really takes so long to do because basically all you do is an outline and you can use some PowerPoint slides and then you can talk over those slides and you know you can do some videos. But Digital Cash Academy was a bear. That's like 106 videos I think, something like that. Each one is like 10, 15 minutes. So you can multiply that one out. Plus it had two or three pieces of software that went with it. It was a big undertaking, but that's a thousand dollar course, you know. Facebook Ad University took me a long time. That was a lot of work. Web Cash Academy was pretty easy because Web Cash Academy was recordings of me training businesses here in San Diego. So I had all the recordings and all I had to do is put those together in a format that people could consume. It was really that simple. So, you know, I use Kartra and I highly recommend Kartra. In the beginning I used Kajabi and Kajabi was okay, but it's no Kartra. It's no Kartra, okay. So I use that. I highly recommend Kartra. Kartra's a really easy place to build a course. That's where I'm putting a digital course designer right now. So the question begs itself, how are you gonna do this? Well, the first thing you gotta do is you gotta have a place to put it. And like I say, I do recommend Kartra. Kartra is by far the best place to put a course. I mean it's, because you can like give people access to the first two or three modules. You can do continuity where they pay monthly. They can pay a flat amount. You can give them different access levels. You can drip out the content where month one, they get three videos. Then month two, they get three more. Then month three, they get three more. So you can do stuff like that. In addition to that in Kartra, you can have automations in there. So when somebody completes a section, you can send out an email with a badge and say, hey, congratulations, you completed this section. You can do stuff like that. You can, let's say they finish a course on, I don't know, drop shipping. And then you have another course on Facebook ads. At the end of the course they finish, you can send them an email and say, hey, you just finished this course. You may wanna do some ads now. Here's my course on Facebook ads. Check it out. So you can do that with them too. Let's see here. Have you hired people to help with your courses in editing? Oh, wow, let me think about that. You know, in some parts, then my first course was Digital Cash Academy. And I had a partner in Serbia. He had done some previous work for me. And we partnered on Digital Cash Academy and we split the profits on that. So that was Alex, Alex, great guy. I haven't talked to him in a while, but yeah, he did that first course with me. After I learned how to do courses, I didn't really need any partners on them. And the only assistance I would say when I'm doing courses is maybe I'll get some graphic design because I'm not good with graphics, but I have a full-time graphic person now that does that. So I can get all the graphics done. So I don't really have to hire anything out. And as far as editing, I do all my own editing. I do all my own recording on that stuff. It's this microphone right here. I use this. This is my microphone I have used to record every single course. It has really good sound. For some reason, does it work as well on YouTube? So I don't use it on YouTube as much. But this is just a road microphone. And I think this microphone sells for like $160, $170. And then this arm here is probably another 150 bucks or so. I will have links to this in the description section when I'm done today. So if you wanna get a microphone like this, you're welcome to do so. It's a really good mic. It's got the, I guess, what would you call this? Windscreen thing on it here. So when you're talking, you know, it doesn't, you don't get that popping noise. It has a bunch of controls here, which I don't necessarily know how to work all the controls. But this is called an NTUSB road microphone. Really like it. I'll get it out of the way right now. You guys will be able to see it. So that's what I used to record them all. I do recommend you having a good microphone when you're recording because it's gonna sound kind of echoey. I get pretty good sound in here when I'm recording courses because I have these paddings on the walls on both sides of me here. This office is set up for recording so it absorbs a lot of these sounds. Now, you may be asking yourself, well, what am I gonna do a course on JR? I don't know anything at all. There are tons of things you can do courses on, guys. I mean tons of things. Hobbies, start thinking about your hobbies. What do you like to do? Do you like to cook? You can do courses on that. Are you into exercise? You can do courses on that. Do you know coding? You can do courses on that. Do you have any sales background? You can do courses on that. And what I recommend you doing is go into a place like ClickBank and just clicking in there and looking at all the different courses that are available, then you're probably gonna find something that you know how to do something with. Let me look down here. Looking to get that ring lamp you used for lighting. That is a great ring lamp. I mean, it really is. Matter of fact, let me, if I can do this, I'll take a picture of what Paul's talking about. If I can, there is that ring lamp. And right below the picture here, you're gonna see my ClickBank Platinum plaque. Let's see if I can air drop this to myself. It won't let me air drop to my computer. I must have my air drop turned off on my computer. So let me see here. This is the light that he's talking about. I will message it to myself. I can do that. It's weird having all these components right here and yet you gotta get it for one to the other. Now this ring light here is, gosh, I would say a good 18 to 24 inches. I have a very high pole on it. Let me see here. I can pull this up for you guys. Get it one second here. And keep putting your questions in there, guys. Mike Roberts, I have to sign off. Cheers, everyone. Thanks, Mike, for showing up. I appreciate it, buddy. I know everybody can't show up all the time. That's not possible. Not possible. All right, so. Huh. That picture did not go through, I don't think. Let me see here. Yeah, it just hasn't gotten through my computer yet. So that's the only thing. So yeah, so I want you to go to something like ClickBank, check out the courses that are there, and it'll give you some really good ideas about what you can do. Now, that picture did come through, so let me show everybody what Paul was talking about. You've seen it probably in previous videos. But that is one of one, two, three, one, two, three, four, five, six lights I have on me right now. So it takes a lot of lighting to light this stuff up. And you don't have to have this stuff right away, guys. But, you know, if you want to, you certainly can. And I'm gonna pull that light up here, and then I'm gonna pull me on down so you guys can see it, because I'm gonna cooperate with me. There you go. And let me pull up that light now. Oh, that's not it. Oh, that's us and Cesar Milan. Well, maybe I can't get to that light. I don't know, I'm trying, but it seems difficult for some reason here. Let me go, there it is. Okay, so there's the light that Paul is talking about, it's up there on the screen. How about partnering with someone who's an authority? You know, I'll tell you, you don't really need to. It's not necessary. And the thing is, if they're an authority, no offense, they don't need you. Okay, and you don't really need an authority to do it. You really don't. You know, I think that's where we all get tripped up on these courses, is we all think that we've got to have some type of recognition or certificate or somebody telling us, you know, it's okay to do a course or you have the right to do a course. You do have a right to do a course. You can do it on anything you want. You don't really need that authority. I mean, I've had millions of dollars in sales and people, I would say the vast majority of the people that bought from me don't even know who I am. They don't know who I am. I mean, you know, don't read my sales pages. They'll look at some of the stuff I put out there. Maybe they watch a video, but they don't know who I am. You don't need it. Don't worry about it. Just do it. And I've got a lot of videos on my channel that you can go to about making courses and all that. I'm doing some more either today or tomorrow, so I'm gonna have those coming out too. But the point is guys, these courses are great. Use Cartra, use PowerPoint, look and click bank and look at some of the courses that are out there. Decide what you wanna do. And the next big question I get is, how long does the course have to be? It needs to be long enough to teach your subject whatever that is, okay? And that's a really ambiguous answer, but it's really the truth. Let's see, did you offer a free report or as lead magnet or ethical bride thoughts on doing a lower level entry course and then up sale or just go to the high ticket item? I've done both. I've done like free training videos, like I have one now, like the one below, the free course below. You go through that and if you go through that, it's gonna lead you into purchasing something. A lower cost item, 27 bucks. My other courses, I did a webinar and trained people on a webinar and then it sent them to a thousand dollar course and we sold a lot of those by doing that. By the way, love that sales video and on YouTube, did you split test it? Oh yeah, there's like, oh my gosh, I think 11 different videos for those ads, Paul. Yeah, there's 11 of them right now. So there's a whole, you'll see different ones. If you keep watching, you'll see a whole bunch of different ones. And the rule of thumb guys is you split test everything because you don't know what's gonna work. You've gotta get data from the audience. I think it's funny because people come to me and say, well, what do you think of this? You think this will work? You think this will work? I'm like, I don't know. I don't know. I mean, you gotta try it. You gotta spend money. That's how advertising works online. You gotta spend money to just try it and find out if it works. The next thing I'll tell you on doing courses is you need to have bonuses. So it can't just be the course. It's gonna be something like a bonus material. And if you don't have bonuses, you can take the last two or three modules and make those bonuses if you want. I like to get a lot of value. So I'll get coaching. I give memberships to Facebook groups. You can do that. You can start a Facebook group. And Facebook groups, they're free and they don't cost you anything. You can do live coaching calls once a week to help the people who join. There's all kinds of bonuses you can throw in there. And if you notice, all of these things take work. They all take work. I'm gonna tell you, it's not easy. It takes work. But I mean, if you wanna make a lot of money, you just do the work. You just do what's required of you. It's real simple. Tomorrow I've gotta record videos again. I sat down last night, I wrote 12 scripts. And some of them are outlines. I don't want you to think I write stuff word for word because they don't. Matter of fact, all my courses are not scripted. They're just like some bullet points and then I'll talk about those bullet points and what people need to know. I don't think they care if it's scripted that way. Now, I will tell you something interesting. If you're using an iPhone, and I'm gonna be talking about this in one of the videos, but if you're using an iPhone, we tend to want to have a phone like this facing us, right, so that we can see ourselves. The problem is the camera on this side of the phone is subpar to the camera on this side of the phone. This camera's better, okay? So what you wanna do is you wanna set up your phone to where it faces you, if you're filming on your phone and there's nothing wrong with that. And get, you know, test a shot so you can get it all framed up, but you wanna use this camera. Do not use this camera. It's not as good. The camera on this side here, and people do it so that they can see themselves, you know, they can see exactly what they look like on there. The other problem with that is when they see themselves, they look in the middle, they look at their eyes in the middle, and the camera is not there, the camera is up at the top. So your eyes are a little bit off from what you're recording. This is all you need to make a course. If you've got a smartphone, that's all you need to make a course, guys, that's it. It's really that simple. Any more questions, guys, we're approaching about 30 minutes here, but any more questions, please put those in the chat section right there. Like I said earlier, if you're not watching this live, put all your comments in the comments section. I will come back, I'll swing back. I sat down last night and answered tons of comments that I had, and I really appreciate those comments. You putting that in there really helps this video. Now, let's see, think if I have a gift or skillful taking a complicated subject and simplify it so people understand it can be a great seller. This guy took government regulations and simplified it out to a simple chart. Yeah, I mean, there's so many ideas, guys. And I think a lot of people don't do a course because they think they're not qualified. They think it's really difficult. They don't know where to put it. And I've already told you, you are qualified. It's not really difficult, this takes time. And you can put it on Kartra. Kartra's very easy to build course on it. And then they're not sure if anybody wants to buy it. Well, it's really simple. Go out there and see if there's any other courses on that subject now. Are they selling? If there's no subject or no courses on your subject that you want to do and you can't find anybody selling it, I wouldn't do it. I would reserve that for later on when you get really skilled. In the beginning, you want to do a course on something that everybody is interested in and that's already selling in the market, okay? Because it's been proven. So don't try to reinvent the wheel in the beginning on something like that. Guy made millions as consultant. Yes, and a lot of times a course will just bring you significance. It'll bring you notoriety. It'll bring you credibility. And that's how books are too. If you've done a book or if you've done a course and then you want to go out and do some consulting, you can say, well, hey, I did a course on this. So I'm qualified to be a consultant for you. And it can get you a lot higher fee too. And I was doing some consulting but it just burned up too much of my time. I just, I didn't want to work 101 with people. And I had to charge too much. So I don't do that much anymore. Have a great weekend, gang. I guess Paul is out of here. And I'm gonna go ahead and wind down, guys. I really appreciate you being here. I appreciate all your comments. If you are, so you're going to edit these live streams. Now, I don't even edit them. This is it. This is it. This is all you see right here. Because I have too many other videos that I do edit for stuff like that in these live streams. Man, it doesn't matter. I'm just here to help you guys out and answer your questions. These are more Q and A's than anything else. They're not really organized videos. Even though I have a subject that I talk about, sometimes we get off track. So, you know, nah, I don't worry about it. But guys, put in that chat section if you're enjoying this. If you think you got something out of this video, I would really appreciate it if you would put in the chat section that you got something out of it. Also put in that chat section if you have an idea, something you want to learn about in these morning sessions here. This morning, I guess morning coffee sessions. We'll call it that. This is a coffee. This is hot tea. But put that in that chat section there too. Don't forget to subscribe. That's super, super important. Thumbs up are really important too, guys. If you would click that thumbs up, that really helps the YouTube algorithm. So if you would click that thumbs up, that would mean a lot to me too. Don't forget, ring the bell, turn on all bell notifications so you're notified every single time I do one of these videos. I really do appreciate everyone being here. I appreciate all your comments in here. Appreciate it. Love you guys. I thank you so much for being here. I'm gonna go ahead and sign off now, but if you're watching this, like I said, after I've gone live and it's recorded, it's already on YouTube, feel free to put your comments in there. I'll come back, I'll talk to you. I'll answer your questions and all that good stuff. Thank you so much for being here. You guys have an awesome day. I'll see you tomorrow morning at 9 a.m.