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Digital Finance Plus: Interview with Tonee Ndungu of Kytabu

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Published on Dec 12, 2013

We recently spoke with Tonee Ndungu of Kytabu via Google Hangout. Kytabu is a Kenyan-based company that offers a subscription service to core-curriculum text books. With this model, people can pay in small increments for only the content they need - likely just a few individual chapters of a book - via mobile money and read the content on their cell phones.

Kytabu is a new business that has a long way to go but Tonee's concept has stood out to us as an example of what is possible with education for the poor in the digital world. As Tonee explains, "Not only will poor people pay for textbooks, they are already doing it right now. Instead of buying the whole book, they go to middle men who buy the original textbook, photocopy the entire textbook and then sell it in chapters. When they sell it in chapters, it is cheaper than buying the entire book. A lot of parents are buying those because that is what they can afford. So it is already happening and all that Kytabu is doing is... digitizing it."

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