Loading...

Why Facts Don't Convince People (and what you can do about it)

146,822 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jun 26, 2017

http://www.socialgoodnow.com/ Humans aren't rational creatures, and here's what we can do about it.

Edit #2: Several people have objected to the imagery of "tribal" in the video. You're absolutely right, and I see how the imagery can take away from the message. I was trying to symbolize "cavemen," but I just suck at drawing. My apologies. It was never meant to symbolize Native American tribes.

Edit #1: Well, this video has blown up (6+ million views on Facebook)! And a lot of people have asked for citations to studies. Here are some of the studies I referenced in the video.

The brain and political beliefs
https://phys.org/news/2016-12-hard-wi...
UNC study on “backfire effect”
https://www.unc.edu/~fbaum/teaching/a...
Less empathy towards “other” groups
https://www.sciencedaily.com/releases...

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...