 The number of years that you've been in business is not a value proposition. It's really important to you and your loyal customers understand why that should be important to new customers. New customers don't. You know what you mean when you say you've been in business for a hundred years and all of the lessons that you've learned and all of the economic cycles that you've stood through. Your new customers who aren't sure if you're the right supplier yet or the right manufacturer don't know what you mean. So instead of boiling it down to a succinct data point, give them the information that you know is behind there. If you have exceptional customer service that you've honed over hundreds of years, tell them that. If you have incredible experience and expertise in a certain area because of how long you've been in business, say that. Leading with the number of years that you've been in business feels disconnected to them from why they came there in the first place. Tell them why they should stay and help them feel secure that you're the best person to get them to the end result they need. Say what you mean, mean what you say, and get to the how long you've been in business when it's relevant for the context of the conversation.