 A loyal audience is like a cheat code. It makes everything else you do easier. If you want to start a new business, you can go back to your existing audience and tell them more about that. And I'm sure a big portion of those people would want to sign up to your new thing. And if you want to start selling, let's say you have informational products or online courses, you want to start selling maybe merchandise. You can easily go to your audience and do that. So having an audience long-term is like a cheat code for anything that you want to do in your life or business.