 The Collision Conference is America's fastest growing tech conference. It's attracted over 25,000 attendees from more than 100 countries. This year's gathering welcomed thousands of attendees to New Orleans. These included CEOs of the world's fastest growing startups, leading investors in the media. Reality never lies. Reality is reality and sometimes it's brutal because you plan your marketplace, you plan your suppliers, your clients and when it gets to the reality you see that your clients are different, your marketplace is different, your competitor has a movement. And what Brightline is about? Brightline is a non-commercial coalition. So we are not a company. So we are a think tank and we are doing research and trying to improve the awareness of people on how to transform these ideas into reality, how to bridge this gap. And it's not only about profit and it's not only about business, it's the improvement of society in general. For example, you said about technology. Think about self-driven cars or artificial intelligence. They have a massive technology component, but when you go to the implementation, there is a massive human side. There is a massive cultural shift and if you are not aware of that, you have such a massive resistance to implement that you cannot move. 150 industry leaders shared insights on best practices and future directions. Brightline's workshop, Why Great Ideas Fail and How to Make Sure They Don't showed over 100 participants how to use Brightline's 10 guiding principles in real-life strategy cases. People love talking about change, but people hate change. They love to say, we need to change, our company, everything is wrong. And then say, let's change it, no, but it's too fast. So nine out of ten companies fail on delivering their strategic goals. So just to put this into perspective, this is a million dollar wasted every 20 seconds. It's four billion a day, two trillion in a year. 2018 Brightline initiative helped bridge the gap between strategy, design and delivery. You need to understand that as important as your strategy is your ability to execute your idea. So every time you have a breakthrough idea, you need to say, how I can make this work in reality? The design of strategy is as important as the delivery. So the idea is to be able to connect this to us. And this is the magic of successful organizations.