 Live from Las Vegas, it's theCUBE, covering AWS re-invent 2018. Brought to you by Amazon Web Services, Intel, and their ecosystem partners. Welcome back here live on theCUBE, which is to continue our day one coverage of AWS re-invent along with Lauren Cooney. I'm John Walls, and 40,000 of our best friends. Closest friends. It's great venue, the Sands is. We're joined now by Tyson Clark, as the technical director of AirBud Entertainment. Tyson, thanks for joining us here on theCUBE. Oh, thank you for having me. All right, tell us about technical director, so you're the IT guy. I am the IT guy. And you're handling a multitude of problems from a lot of different stakeholders. Yep, so I do everything from like password resets and the easy stuff all the way up to the most complicated, setting up our whole network, render farms, et cetera. So you're doing full stack IT. I'm doing absolutely everything, full stack everything. That's pretty impressive. A rare breed. It is, it's definitely a handful. What do you work on that, you know, I would say, you know, we've been talking to, you know, folks like Cohesity and things along those lines. And do you use Cohesity or, what are some of the things that you do with them? I definitely use Cohesity for our backups. They are a lifesaver. Tape backup just wasn't cutting it for us. We were generating way too much data to be able to back it up to tape. So Cohesity has allowed us to back up to that and then pass it off to the cloud for archival. So in terms of the entertainment company, you talk about the data that they're generating. Yes. I mean, what are they trying to keep track of? I mean, what are you trying to do for them in that respect that hasn't been done before? So what we're doing is when we film something, we don't want to get rid of those assets. They're pretty expensive to make. So we got to hold on to them. We got to make sure they're all recorded. We pass it off to the cloud for archival and then next movie, say we need a dog from that movie or an object we built, we can always bring it back and then reuse it. Okay. And from a security standpoint, because there have been some instances of some companies having. Yeah. Where does that fit on your pyramid of concern? That's extremely high. In the media entertainment business, it's very strict on what its security rules are. We're right up there. It's pretty much number one. Great. So what are you here? What is interesting for you here at AWS re-invent? Pardon me? What is interesting for you here at AWS re-invent? What are the things that you see as exciting and that you really want to put your hands on? Well, what I'm really interested right now is being able to burst through the cloud. So I'm trying to find a solution that will let me scale out my render farm on demand instantly pretty much. So going up to who knows how many cores, just to get that render through so we can get our shots done in time. Great. Anyone that you're looking at here? Not yet. Still like trying to look around and find someone, but. Very cool. A lot of good contenders. So what is it then in terms of how your job has evolved? If you had to cite, these are probably two or three of the, maybe the larger concerns that we've had that are being addressed now and then fast forward that to next step, next iteration about what kind of, if there's anything that keeps you up at night, what that is? Well, what keeps me up at night right now is switching to 4K. A lot of people think, oh yeah, you just flip the switch, it's easy, but that means we have four times the amount of data. It takes twice as long to render. It takes four times longer to move things around. It's just, it's insane. So you're really excited about 5G? 5G will help. But right now we're looking at quadrupling pretty much all our storage. So it's going to be a very exciting time and a very scary time for us. Who are your stakeholders internally? And how do you handle them? I assume that it's a disparate group. You've got a lot of different people with a lot of different priorities because you're wearing that IT hat. You're the guy, you're the department that everybody's coming to for answers. So the biggest person I deal with personally is a CEO, or CFO, the other one is the CEO. And they're both worried because I'm telling them I need to buy $5 million worth of infrastructure. But the only way I can justify that is showing them like, hey look, it's working better than it was ever before. So it's a better product every day, so. Yeah, and we're seeing that more and more across the board with IT really having to be the partner of the CFO to actually get the budget to do what you want to do. I think that's pretty consistent for organizations that want to move forward. And the budgets are just getting bigger and bigger unfortunately, so. And do you find that rationalizing becomes a more critical factor now? Absolutely, before you could get away with a lot smaller, like 10 terabytes was great. Now we're looking at petabytes. So it's definitely rationalizing is needed a lot more now. And is there anybody beyond the CFO? I mean, I would assume you've been a lot of people knocking on your, or CFO, a lot of people knocking on your door, hey Tyson, you know, I need this, I need this. The CFO and the CEO are the two best friends and they're both the top dogs, they're the ones that are kind of running the whole show there. So I'm pretty lucky in that aspect that I. And what are you going to do to help solve their problems? Say in the coming year, if you had to say, okay, this is going to be a bottleneck. This is going to be a problem. This is how I'm going to address it. What would that be for you in 2019? Biggest bottleneck, like I said, it's just going to be data. We've got to get four times more of our Iceland. We've got to get four times more of our Cumulo. And we also have to get four times more of our Cohesity. And that's the main part. We don't have that Cohesity, we're done. Well, I can solve a problem for you for next year. If you're looking for another dog, Lauren's got this just gorgeous mix of Dane lab, how about 120 pounder? His name is Milo, he'd be perfect for my film. Milo, all right, so. Perfect. You know, just let us know if you need help next year. Absolutely, as long as that dog loves treats. Yeah, I'm sure that's not a problem. Tyson, thanks for being with us. Thank you so much. Thank you so much. We'll continue our coverage here live on theCUBE. We are at AWS Reinvent in Las Vegas.