 Hey, it's Coach Ben from Soccer Entrepreneur and in today's video, this is going to be part one. We have a four-part series, so over the next four weeks, we have four really important videos coming out. These are kind of like a challenge. If you have zero players that you've ever trained or let's say you are already training players, I want to show you how to add between five to ten new players in your program or five to ten new groups in your program within the next 30 days. So make sure you are subscribed to this channel, this way you stay up to date with those new videos that are coming out. There's going to be one video per week and in each video there's going to be an action step that I want you to take and I want you to correspond with me throughout the next four weeks. This way I can actually personally help you as well. So this week it's all about identifying what your niche is. And that simply means you need to know what you're going to be doing. A lot of times, coaches when they're looking to start this type of business, they have ideas about private training, they have ideas about doing camps, clinics, speed and agility training, goalie training, weightlifting, mentality training, I mean there's all these other ideas that you can do. But we want to figure out one thing that you're going to dominate with. And I know for me in my shoes, when I started, I was a little confused about what I wanted to be good at. But once I started to get into private training, like one-on-one training and smaller training, that's what I realized, okay, no one else in my town is really specializing in this. So this is what I want to do. I want to be good at that. I want to be the best at that. And I want to be known for that. I don't want to be the guy who's known to be doing all these other things. I mean, when you do that, you're not going to be an expert, all right? And we want you to be the authority at one thing. So this week what I want you to do, it's very simple. You're going to shoot me a quick email. My email is startyoursocracademy at gmail.com. I want you to introduce yourself. Let me know that you're going to be doing this challenge. But the first thing we want to do is identify your niche. So I want you to email me and let me know what it is that you want to specialize in. And this way, I can help you between now and the next video that goes out. And this way, we know exactly what you're going to be known for. It's not going to matter at all if it's private training, if it's group training, if it's can't, like we have to do, you have to do the thing that you feel like is the number one type of program that you want to offer. If you're just doing private training because I do that, that's not going to make sense for you. The whole reason you want to start a business is to do something that you enjoy. So we need to identify what that is before we get to that next video. So that's all I want you to do this week is identify your niche. Shoot me a quick email, introduce yourself, let me know who you are. And I would love to help you. If you want to get on a free phone call this week, we can do that. And we can talk further about, you know, additional steps you can take to start your successful soccer academy. So that's it for today's video, guys, identify your niche, be on the lookout. For next week's video, we're going to go into way more details about how you can scale your academy. All right, I'll see you on the next video.