 All right, what's up, coach welcome back to the channel now today. I'm gonna show you how I've been able to Stay in business for 10 plus years With my soccer training business now. I didn't know all of the stuff Originally when I first started my business, but as I gained more experience in my business. These are the the habits and type of mindset that I had to develop and and The other day I was watching There was a YouTube thing it was an interview that I was watching and before the interview there was an ad it was a Tony Robbins ad and He goes on he's basically like yeah, you know 95 or sorry 96% of businesses of any business they end up folding Before the tenure mark so that means 4% right 4% of coaches That Do this business are going to be in business for 10 plus years Right now if you're the type of person that just wants to get in and get out right this like my channel won't help you My program won't help you I'm all about long-term thinking and if you haven't realized that then you probably don't pay close attention to the things that I say on this channel because Oftentimes coaches that I work with Right that get great results. They're the ones who are the who think Long-term, they're not thinking. Oh, well, I just you know want to do this day, and I don't want to do this tomorrow All right, they want to do this for a long period of time and they're building an asset Right, but keep in mind 4% of coaches will make it past the tenure mark and that means I feel like honestly If you take the entire population in the world, I really do think probably 4% of people actually think long-term 96% don't because they're not patient enough. They're not persistent enough. They don't want to learn People are lazy. They get distracted and that leads me into my first point here. All right, which is building a business versus chasing the quick buck Most coaches that reach out to me. They do this All right, they chase the quick buck They are not thinking 10 years from now. They're not even thinking one year from now They're thinking what is in it for me now How can I get the most money now? Not how can I build something? So later I get rewarded. They're thinking what is in it for me now Go just that think long term never think well, what am I getting today? We don't think that way. We think what are we doing today? So in a year from now We can see All right, the benefit from what we did today All right, so coaches that think long-term are always planting seeds All right, we're planting seeds. We know that we're gonna be patient We know that you know when things happen like COVID we know that that's just gonna be part of part of the journey We know that when clients drop out that's part of the journey We know when someone says no on a sales call that's part of the journey We know when we have it down month. That's just part of the journey. We're not like in up and up and down roller coaster And we're not super emotional. We're just building something Right, we're building something. So when you build you're building for the future You're not building for the immediate. What do I get now? All right, and people and I say people coaches that chase the quick buck 1000% of the time that I've seen and trust me There's a big sample size of coaches that I've worked with already and coaches that I talked to every day Those coaches that want the quick dollar. They will get the quick dollar most of them But they will be out of business within a year. That is a fact and you know Those types of people deserve to be out of the business and like I really do mean that because like this is a business Where you're dealing with kids like if you're dealing with kids Those are the clients that you're working with Kids don't need someone who's just gonna be there for like a short period of time That's actually doing a really big disservice to them Right. What kids need is they need someone that's going to be a mentor someone that they can trust someone that they can look up to Someone that they want to be like All right, you're chasing a quick buck You don't get that with kids kids. Don't get that with you When you're building All right, and let me give you an example like because I've been in building mode for the last 12 13 years right I've built very strong relationships with my clients like I Go to their graduations. I go to dinners with with their parents like That is that happens when you think long-term Right when you do this All right, that's the quickest way to get out of business and honestly like It's easy to be in the chase the quick buck mode because of the internet because of how distracted people are all right and That's that's something you have total control of and that's that's something you should hear from me You have total control of changing your mindset and Until you change your mindset like you won't be able to do this for 10 years 10 plus years People that are chasing a quick buck do not know how to stay patient All right, they do not and I see that daily with some coaches that I talked to you over the phone and You know, I honestly I call people out on it now just because like I don't want them to waste Six months of their life trying to do something if they're not in it for the long haul All right so Building this is how You stay in it for a long time. This is how you get really successful in this business And and to give you some context here There's a lot of coaches that I've worked with over the past five six years that are very successful Like very very successful None of them have this mentality They don't think about that. They're not thinking. Oh, how can I just close one sale today? No They're thinking about this. They're building a real asset Right, that is the difference Right, that is a difference Number two, this is a question that you should always ask yourself Right, and this is a question most people don't like asking themselves, but it's who do I need to become? To be successful in the long term So that doesn't mean like Who do I watch on the internet and how do I become that person? No, I'm not saying that I'm saying as a business owner Who do I need to become? What do I need to do? Like what do I need to change about myself? What are the habits that I have right now that I need to get rid of? What are the distractions that are in front of me that I have full control of that? I can get rid of and who do I need to become Right, so when I when I think about this question This is something like for me, even though I've been in business for a very long time I asked myself this question every 30 days Because what I do is I surround myself around people that are Way more experienced than me in business people who have been business for 20 to 40 years those types of people Right, and I can pick up on the little habits that they have How they talk about themselves. I asked them questions about you know, how they make it this far in their business What did they change? What were the biggest? roadblocks biggest pitfalls biggest success towards like and You can start to gather information when you hang out with people that have been doing it longer than you Right, so that's helped me a lot just and as far as thinking all right and and who do I need to be? How do I need to change? Right, and that's really really important. You can't stay the same person Like if you're someone who's starting a business You have to evolve as a person you have to evolve as a business owner You don't stay the same if you stay the same you're not going to succeed long-term that that's just the facts Because no one starts a business especially this type of business Knowing everything like I learn new stuff every single day Because I'm in the trenches every day right so who do I need to become? To be a success to be successful in the long term that is something you should write down right third one, this is something that coaches Unfortunately don't think about and the best coaches that I've worked with they constantly think about this It's what skills do I need to learn so I can grow my business versus how can I delegate everything? now in 2021 it's very popular like you'll see videos on Instagram or on YouTube Where everyone's like yeah, like just if you're weak in something just have somebody else do it right Like if you think about it That it makes sense what people say But how can you tell someone else how to do something if you haven't done it? And this is why like I see so many people are lazy They don't want to learn skills because they don't want to learn Like a lot of coaches simply do not know how to learn like that that in itself as a skill is learning Right most people cannot sit in front of a computer for one hour straight without looking at their phone Most people and I can contract this on YouTube on my analytics most coaches Cannot sit and watch an entire video That's like 10 minutes It's ridiculous so First thing I recommend is fear is learn how to learn right Dedicate like one hour of learning time Every day like most people can't do that your top competitors aren't doing that All right, and what are the skills that I need to learn all right, and I'll think of three skills here that I Know most coaches avoid number one is marketing right most coaches don't want to learn marketing They're like well if I build a website or if I have an Instagram page, then I'm just gonna get clients That doesn't work right most coaches don't know what search engine optimization is right Most coaches don't know how to Create a really compelling landing page on their website that attracts the right type of customer So what most coaches do is they they do the field of dreams thing where they're like Oh, if I build it then clients will come that that doesn't work It never works It that that can only go so far So and this is why when you when you're thinking about something for 10 plus years you have to think well What are the skills that I need to learn? All right, so marketing is one that is a huge one that most coaches They miss the mark and if they become better marketers, they would be a lot more successful long-term All right Ultimately, that's what I hope coaches with inside of my program it is a Program that helps you with your marketing and with your sales and sales is number two too many coaches like to hide they like to to pretend like they're working and Say that they're reaching out to clients and say that they're on the phone, but they're not like Getting on the phone and doing sales calls is The number way to learn in this business and that is the number way to improve your business if you want more clients So marketing All right is was one thing sales learning sales Learning how to talk to people that you cannot learn how to talk to people if you just read books and listen to podcast all day You have to talk to people Right and if you delegate those things that can actually, you know That can absolutely work if you bring on someone who's like already well-versed in sales But most coaches don't know how to find that person Because they haven't learned sales and they don't know what to look for This is why if you're starting your business or if you want to be in business for 10 plus years you need to learn sales and Then you can transition that and and teach someone how to do your sales process Like for example, I'm about to bring a salesperson on I Have been studying sales like a psychopath over the last 11 years I feel very confident and comfortable that I can bring someone on and teach them within a day Everything that they need to do and so they can go do my job and ultimately do it better than I can Right. That is how you delegate, but most people delegate first. They don't learn, right? So that's the second name. The third is communication Right. It is how to get better at talking with your clients How to get better at solving problems with your clients I mean, I could go down the list of a lot of different skills that I've had to acquire Purely just based off of experience things. I wasn't thinking of at the beginning, right? So you should write down. What are the skills I need to learn? Right and with communication if you want to be a really good communicator, right? Things that I would recommend that I've talked about for a long time on this YouTube channel It's like you could create a podcast That goes out once a week for your clients That forces you to work on your communication You could do videos You could do one or two videos per week and post them to Facebook and don't edit those videos do those videos live Where you're not overthinking. You're just talking You could go to Toastmasters and work on your communication skills Like there's a million different ways you can learn how to get better communicating But most people don't want to learn which is why you know, which is why 96% of coaches are going to not make it past 10 years Right and when you go into delegate mode Then and you don't learn that skill then how are you gonna expect that person to do a good job for you, right? Gotta learn skills. All right, and I can't force people to do that. I'm just here to try to help I'm here to try to tell you like this is the reality I've had to learn a lot of skills skills that I did not want to learn and Those weaknesses became massive strengths for me All right, next one tunnel vision versus comparisons and I've talked about this recently on the channel and What I mean here is that comparison syndrome most I would say 96% of coaches are Going to wake up go to Instagram go see what their competitors doing locally and be like, oh, I Wish I had what they had or oh, man Like what I'm doing is so much better than this person like it's this comparison game and Either way that you think out of those two examples. It doesn't help your clients. It doesn't help you add future clients right and This is a big problem for people because every every coach has an ego and they want to Build their ego and make and make it inflated and they want to feel good on social media and they want people to like them and and people to comment and say how great they are and You know my perception on that is You don't need that like And and for example if I go and post something on Instagram and I get a bunch of people to like it Why does it why do I need their approval? Why do I why do I need? the Satisfaction of them liking something like what what does that do for me? It doesn't do anything Like that that does nothing and why do I need to go and see what my competitors are doing? I don't Right, I don't and I practice what I preach if you go follow me on Instagram, right? And my Instagram handle I just got back on there. It's make more money Coaching sports Pretty sure that's what it is You go there follow me. I don't I follow the three brands that I'm sponsored by I don't follow anybody Not I'm not snooping around not In anyone who's a direct competitor of mine. I blocked them. I Don't I mean I don't let them see my stuff they're gonna have to go create another account if they if they want to snoop around on my page and I don't DM that like I don't do anything on there other than I produce Right, so you don't need to compare and then you need to have tunnel vision. So this is like You wake up in the morning, you know what you want to do, you know what how you want to spend your day you know, what am I working on today hour by hour and You're not thinking about like 5,000 different business opportunities. You're thinking about how can I build my business? Like and then, you know when you think about these three things at the top All right, those three things Honestly make a success very successful business because you're gonna have to change you're gonna have to be in building mode And you need to learn skills and when you do those three things number four is easy Like tunnel vision is easy for someone who's learning who changes and who is in build mode Right Now if you're watching this and you're like gosh like I Want to build something? long-term Right if that's you Send me a message at two one zero nine six zero five seven seven one. I'm gonna type it here To one zero nine six zero five seven seven one That will go straight to me From there, I'll set up a chat with you right actually from there What I'll do is I'll send you over to video that you can watch and then we can set up a chat And if you're thinking about building something long-term right Reach out to me if you're if you're the type of person who's looking to do this Trust me if you reach out to me. I'm not the guy who can help you There's a lot of people on the internet who love helping people who are trying to chase the whip, but that is not me That is not me that will never be me. I don't operate that way. I hate people who think that way Because they They are not in it to serve their clients. They are in it for themselves and Those people take shortcuts those people never do a good job those people will never Be disciplined I hate those types of people. So like I'm aiming here at the top 4% of Coaches that are building Right if you're a builder text me here. You're chasing a quick buck. Don't text me That's it for today's video. I know this was a longer one, but you know This shows you how I've been in business for so long and while I'll continue to be in business for The foreseeable future for as long as I'm alive All right, that's it. Hope this helps shoot me a text if you're builder. See you later