 Here's why your Facebook or YouTube ads only work for a couple days or a couple weeks. Back in 2019, I wrote an ad. It took me about five minutes. It's still running today. Years and years later and it still works. So if you do your ads the right way, you can run them for years and years and all this constant refreshing. This is just nonsense. You can stop doing all that and stop worrying about lead gen forever. What you need is an ad with scale. This is an ad that works at mass markets. See, here's how adoption works. We have the early adopters. There's a little group down here who likes to take risks and be excited. And then we have what's called the middle of the market, which is the bulk of your buyers. And what they like to do is minimize risk. They want to minimize the chance of making the wrong decision. And so most of you out there are appealing to the early adopters. You're making a couple sales and your ads stop working. I'm going to show you how to appeal to the middle of the market. So almost everybody in the market wants to buy from you. So that you can be a CEO, not self-employed. I'm running out of time. So just click through, check out that training and I'll see you over there.