 Live from San Francisco, it's theCUBE, covering Red Hat Summit 2016. Brought to you by Red Hat. Now, here are your hosts, Stu Miniman and Brian Graceley. Hi, welcome to theCUBE, SiliconANGLE Media flagship program. We go out to all the great enterprise shows, help extract the signal from the noise. I'm Stu Miniman joined by Brian Graceley and we're at Red Hat Summit 2016. It's the 12th year of the show. It's the third year that theCUBE has been honored to cover it. We are here in the lobby of Moscone West. Right behind us here is the Expo Pavilion. If you're one of the over 5,200 people at the show, stop by and see us. We're going to be broadcasting for three days here. We've got all the keynote speakers, big innovation customer winners, and lots of partner people here. Really excited to be here. It's my third year doing the show and the third different host I've had with me. We were two years ago, we were over in Moscone South. John Furrier's here, he's over in San Jose right now. Last year we were back in Boston and Brian, it's your first year at the show. So what do you think so far? So far it's been very good. Like you said, just short of 5,500 people, lot of energy, really good keynotes this morning. Jim Whitehurst laid out, sort of he laid it out last year in the book. This year he laid out a vision for, how do you move your business forward? How do you take advantage of communities? How do you take advantage of open? Great follow up keynote by Target, talking about their transformation. So a lot of things going on in terms of energy, open source, we've talked about open source from a Wikibon perspective here on theCUBE a lot. It's one of the really big kind of keystone things that's driving the industry. So this is one of the kind of premier shows in terms of saying, what's going on with open source? What's going on with community? How does it become effective in the enterprise? So a lot of, we're excited to be here. Yeah, so Brian, not only do you have the beard, but you're heavy into the developer space. Red Hat's the first $2 billion open source company, and when the company talks about growth, it's things like OpenShift, it's what's happening in containers, Red Hat is big contributors to both OpenStack and Kubernetes. So Brian, what do you see? What are some of the big areas of growth and potential for Red Hat in this ecosystem? Yeah, I think, we've said this for a long time because we get to cover a lot of shows. We cover DockerCon and OpenStack Summit and a lot of the different things that are going on. The challenge for a lot of these companies, enterprise companies, mid-sized companies, governments is they're looking at all this technology, people say, hey, you should try and be like Facebook and be like Google, and they go, oh, that sounds great, but the technology's complicated. It moves really fast. You upgrade it every couple of months. That's not how we do things. Red Hat has been able to capitalize on that. Not only are they heavy contributors in this space, so they're not just sort of picking up the technology and packaging it, but they're then making it simpler for companies. So, huge opportunity for them, like we're seeing 20% growth at this show and a lot of enterprise shows, we're seeing some flatness. I think that's giving us some data points that we are seeing this shift away from proprietary software, hardware to find things, to more software to find things, more open source, and the companies that are going to help customers every sort of step of the way have big opportunities to continue to grow. Yeah, one of the things we're going to have Jim Whitehurst on in a couple of minutes, he gave a little bit of a history lecture, and he also was talking about just hierarchies. And one thing he said, we really understand this, the things that allowed companies to really grow in earlier industrial revolutions, that hierarchy are actually the things that are stopping us from innovation and growth going forward. Jim wrote a book we talked about a lot last year. It's a very different hierarchy. They said Red Hat, when they made the mission statement, it's not that they are a leader, and of course they are part of the community, but they said they want to be a catalyst for them, and that that idea of open innovation and working through much larger communities and working with their customers and their partners is something we've been talking about for lots of years, but Brian, very few companies actually can deliver on that. What's your take? Yeah, we see tons and tons of VC money pour into companies that say, hey, we're an open source company, we're going to start as open source. Very few of them are actually making money in the industry, Red Hat really, everybody wants to be the Red Hat of whatever that next big thing is. They've not only shown how to find the balance between being a profitable company leading in that, but as they talked about fostering communities, growing communities, contributing communities, they've always found that way to find the right balance between the economic side of this and the community side of it. Yeah, we're going to have Target on. Elwyn Lumis actually gave out little coins that said they're looking to form the Rebel Alliance It's funny, I'm actually wearing my Millennium Falcon cufflinks on here today. The Cube's always great at helping to help customers understand that disruption, how they can move forward to it. Brian, what are you looking to gain this week over the three days in our interviews? So, I'm looking at sort of a lot of big trends. A lot of talk about OpenShift, their container platform service. Sometimes it used to be called a Paz platform. How fast is that segment of the market beginning to grow? We were at DockerCon last week. We're looking at what's the revenue? How fast? Really what I want to see in that space is what are the technologies doing to help the applications get built faster? Not just the infrastructure, but how are the applications getting built faster? We're seeing just what are people doing in these communities? How is it shaping their business? Like we're going to say, we're going to talk about Target, we're going to talk about a lot of different other companies. I want to see sort of these big macro shifts because while Red Hat is sort of like they said, the catalyst of this, you've got to not only understand the catalyst company but understand the communities around that as well. So looking for those trends. Yeah, and one thing I'm looking for, Brian, is if you look at, when we go to most of the infrastructure shows and they talk about the hybrid cloud world and how they interact with the public cloud, a lot of times it's, well, you know, you don't want to use AWS. You don't want to use GCP. You don't want to use Azure. Or if you do, they try to deposition it. Red Hat's in a very interesting spot. Of course they are a software company and the way they're positioned. I mean, I was talking to this Red Hat people and they said, it's really exciting that we are talking to and relevant and important to Microsoft. I mean, we're going to have a Microsoft person on our third day of broadcast here. But where Red Hat sits from kind of the on-prem, the SaaS, the public cloud, all those pieces, I think, Brian, we were going into the keynote, you said it's open source, mobility, cloud, and big data. And big data. And Red Hat has a strong play across all of those. So lots of areas for us to dig into. Before we get into our guest, Brian, let's talk a little bit about what's going on with Wikibon and your research, cloud-native applications is a big piece for audience. Bring them up to speed as to what you've been focused on in the last couple of months. Yeah, I've really been focused on two big things. The first one we released, about a five-part series on what we're calling the digital business platform. And a lot of it was reiterated in the keynote today. It was this idea that people are going to be building applications that are much more customer-facing, so less about productivity, more about customer-facing. What does that look like? It's API-driven. We saw Red Hat make an acquisition around API platforms this last week. It's going to be data-driven, data feedback loops. We talked about big data. And it's all about sort of the process of developing things, being very DevOps-driven, being very continuous deployment. So we wrote a big piece, a lot of research around that space. We think that's going to drive where things are going. And then we've got a big piece that's coming out this week around sort of the application decisions, the architectural decisions that you're making around cloud-native, container-centric platforms. OpenShift is going to be a big piece of that, and then we're going to look at what else is going on in the ecosystem. So those areas, at least from my research, or where I'm really focused on, how is digital business, community, open-source, cloud-native platforms, how are they all coming together and hopefully driving better applications? Yeah, absolutely. OpenShift, I'm sure we'll hear a lot on. I think the stat I heard was there's three million applications that live on OpenShift. What does that mean for revenue? Where's Red Hat going? Lots of different angles for us to track into here. All right, so yeah, just basic blocking and tackling. Silklinngl.tv is where we've got all the content here. Going to have three days of wall-to-wall coverage. If you have questions along the way, feel free to hit us up on Twitter. I'm Stu, S-T-U on Twitter. Brian's B. Graceley on there. We've got lots of coverage here. Reach out to us, watch it, engage with it. As they say here at Red Hat, it's not just showing up, but participating, and we love that participation. So, stay tuned to all the coverage here, and thanks so much. You're watching theCUBE.