 So as a product manager, you notice that throughout my presentation, I like to give data. Data is one of the weapons of product manager. You're going to have a lot of people come to you in terms of ideas, oh, let's do this, let's do that. And then usually they have some fancy job title and you don't know what to do. So I always arm myself with data and like I memorize the data and understanding the customer we're serving. And I use that as sort of negotiating power and leverage to talk about why you're saying no. Or maybe you're saying yes. But even data really speaks volume because it means you understand the brand DNA and you understand the customer profile.