 The research examined the impact of cloud platforms, equipment and services in the modern state of information and communication technology, ICT development. It determined the place and role of cloud technologies, as well as their pros and cons for users today. The study focused on cloud services and their characteristics, and analyzed the use of cloud-based technologies, their products and services they can provide. Statistical data was collected and scientific publications were reviewed to confirm the relevance of cloud applications. The results showed that cloud technology is more affordable, manageable and practical than traditional approaches to data storage and management, and does not require local infrastructure. Knowledge and skills related to cloud services are essential competencies of future IT professionals. This article was authored by A. V. Damniskaya.