 If you're advertising on TV, you only get 20 seconds for you to establish that one touch point. And let's say if you know what, you don't have the budget for TV, you're doing email marketing. Every single touch point is one email. But on Instagram, you can actually create multiple positive touch points every single day. Let's say if you own this coffee shop and you're making cookies, you can share behind the scenes with your audience. This gives value because people don't get to see this every day and that's a positive touch point. Now they are on your profile. They see other people engaging with your cafe, with your cookies. They love it because they get to see that confidence. People enjoy your cookies, positive touch point again. Now you're doing a live Q and A on your Instagram. What's gonna happen is that you answer a lot of question, you have a lot of transparency, another positive touch point interaction with your audience.