 choosey about the brands I pick and over the past three years I have done probably only seven brands and the experiences with them is different and some of them are really rigid with what they want but in the recent times with the brands I've worked for example the brands I've worked for example in suffer I did a I did a brand collaboration with sky bags Bajaj Avengers and board headphones and they've been they gave me a creative freedom which every artist wants and also many other brands with whom we are doing something in the future so even they are really open up to many things and hopefully bye content resonates with the people you are ahead of everyone else so if you will tell people these things happen you are daily checking water in the tanky day you are daily when you put the wrong cup of tea in you are hit by the house that you are fighting you are fighting you are running empty can't you say that you are fighting so if you speak to people then people relate to this and if you put it in the humorous way like I believe everyone should do so in fact because of these things it helps a lot to go wider audience YouTube has changed everything in India With all the OTT platforms which are coming YouTube will always kind of have an upper hand for that matter Because it's free content It's fun to watch free content And that's why YouTube is like a big thing in India And I think for the coming like many more years YouTube is going to stay and it will stay relevant All the OTT platforms will come But in the end a person will switch back to YouTube to watch free content