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WTM 2013 - Genesys Session - Are You Mobile?

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Published on Nov 11, 2013

The mobile channel continues to grow in importance. Not to be confused with tablets, mobiles have limited screen real estate. However, they are carried by consumers and are always at hand to address any thoughts, questions or queries. If consumers are researching a trip or even wishing to book, is your company's online presence sufficiently mobile friendly to address their needs? Is mobile working for your organisation or are you in danger of being left behind? Hear from those who already have the hard-won experience about how to profit from going mobile.

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